Certificate in Public Relations

Certificate Level: Graduate
Admission Requirements: Bachelor's degree
Certificate Type: Post-Baccalaureate
Number of Credits to Completion: 12.0
Instructional Delivery: Online
Calendar Type: Quarter
Expected Time To Completion: 1 year
Financial Aid Eligibility: Aid eligible as of Fall 2020 term
Classification of Instructional Program (CIP) Code: 09.0900
Standard Occupational Classification (SOC) Code: 11-2011

About the Program

The professional certificate in Public Relations is a post-baccalaureate certificate. It introduces students to the fundamentals of public relations as a professional field. Students will learn about the importance of public relations as a strategic tool to interact with different audiences using different types of media. Courses cover relevant strategies and tactics such as strategic social media communication, corporate social responsibility, reputation management, crisis communication and media relations while teaching students applied skills in public relations planning and public relations writing.

Admission Requirements

  • Official transcript showing a bachelor’s degree (or higher) from a regionally accredited institution or its foreign equivalent
  • Overall undergraduate GPA of 2.5. For applicants not meeting this minimum GPA, we recommend submitting a 400-word statement summarizing their professional experience as it relates to public relations. Ideally, this statement will illustrate at least five years of professional experience pertaining to public relations.
  • A 500-word statement of purpose explaining why the applicant wants to enter the program. The statement will be reviewed to evaluate each applicant's writing skills.
  • A current resume
  • TOEFL scores are required for international applicants or applicants who earned a degree outside the U.S. at a non-English speaking academic institution.

Program Requirements

Program Requirements
COM 536Strategic Social Media Communication3.0
COM 541Foundations of Public Relations3.0
COM 542Public Relations Writing3.0
COM 543Public Relations Planning 3.0
Total Credits12.0

Sample Plan of Study

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
COM 5413.0COM 5423.0COM 5433.0COM 5363.0
 3 3 3 3
Total Credits 12
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