Graduate Minor in Marketing

About the Graduate Minor

This minor has been developed to provide graduate students at Drexel University, regardless of program/college, the opportunity to gain knowledge of and experience with implementing marketing theories, strategies, and tactics to further their academic and career goals.

Admission Requirements

Open to current Drexel graduate students.

Program Requirements

MKTG 601Marketing Strategy & Planning3.0
Choose Any 3 from the following list9.0
Customer Analytics
Marketing Experiments
Buyer Behavior Theory
Channels of Distribution Management
Digital Marketing
Global Marketing
Integrated Marketing Communications Management
New Product Planning, Strategy, and Development
Marketing Management Cases and Problems
Marketing Information Management and Research
Corporate Brand & Reputation Management
Total Credits12.0
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