Graduate Minor in Marketing
About the Graduate Minor
This minor has been developed to provide graduate students at Drexel University, regardless of program/college, the opportunity to gain knowledge of and experience with implementing marketing theories, strategies, and tactics to further their academic and career goals.
Admission Requirements
Open to current Drexel graduate students.
Program Requirements
| MKTG 601 | Marketing Strategy & Planning | 3.0 |
| Choose Any 3 from the following list | 9.0 | |
| Customer Analytics | ||
| Marketing Experiments | ||
| Buyer Behavior Theory | ||
| Channels of Distribution Management | ||
| Digital Marketing | ||
| Global Marketing | ||
| Integrated Marketing Communications Management | ||
| New Product Planning, Strategy, and Development | ||
| Marketing Management Cases and Problems | ||
| Marketing Information Management and Research | ||
| Corporate Brand & Reputation Management | ||
| Total Credits | 12.0 | |
