Marketing Technology and Analytics MBA
Major: Marketing Technology and Analytics
Degree Awarded: Master of Business Administration (MBA)
Calendar Type: Quarter
Minimum Required Credits: 49.0
Classification of Instructional Programs (CIP) code: 52.1399
Standard Occupational Classification (SOC) code: 11-1021; 13-1161
About the Program
Drexel LeBow’s MBA with a STEM-designated concentration in marketing technology and analytics prepares you for a marketing career in technology-driven and data-rich environments. You will develop skills in marketing new technologies and learn to produce insight by employing many of today’s most advanced analytical techniques. In short, the program will expose you to the science of marketing.
By combining these skills with the vast network of professionals you will connect with during your time in the MBA program, you will build your network and be ready to tackle trends at the forefront of marketing.
For more information please contact our Graduate Student Services department at lebowgradenroll@drexel.edu.
Admission Requirements
Graduate admission is based on a holistic review process, which takes into consideration prior academic history, demonstration of professional experience and adequate preparation for graduate study. Please review the admission requirements for both domestic and international applicants on our Graduate Application Requirements webpage before submitting your application
Degree Requirements
| Required Courses | ||
| ACCT 510 | Essentials of Financial Reporting | 2.0 |
| BLAW 510 | Analyzing Legal Options in Decision-Making | 2.0 |
| BSAN 601 | Business Analytics for Managers | 3.0 |
| ECON 601 | Managerial Economics | 3.0 |
| FIN 601 | Corporate Financial Management | 3.0 |
| MGMT 520 | Strategy Analysis | 2.0 |
| MGMT 530 | Managing and Leading the Total Enterprise | 2.0 |
| MGMT 770 | MBA Capstone | 2.0 |
| MKTG 510 | Marketing Strategy | 2.0 |
| ORGB 511 | Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach | 3.0 |
| POM 510 | Operations and Supply Chain Management | 2.0 |
| Experiential Requirement (Select one course from the following): | 3.0 | |
| Graduate Internship | ||
| Special Topics in BUSN | ||
| Special Topics in Interdisciplinary Business | ||
| International Business Seminar and Residency | ||
| Leading for Innovation | ||
| Change Management Experiential Capstone | ||
| Business Consulting | ||
| Global Marketing | ||
| Business Agility and IT | ||
| Design Thinking for Digital Innovations | ||
| Leading Virtual Teams | ||
| Negotiations for Leaders | ||
| Leadership in Sport Management | ||
| Tax Experiential Learning | ||
| Marketing Technology & Analytics Major Requirements (Choose three of the following): | 9.0 | |
| Customer Analytics | ||
| Marketing Experiments | ||
| Buyer Behavior Theory | ||
| Digital Marketing | ||
| Marketing Information Management and Research | ||
| Integrated Marketing Communications Management | ||
| Free Electives | 11.0 | |
| Total Credits | 49.0 | |
Sample Plan of Study
Accelerated 18-Month Plan of Study
| First Year | |||||||
|---|---|---|---|---|---|---|---|
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| ACCT 510 | 2.0 | BLAW 510 | 2.0 | ECON 601 | 3.0 | Experiential Elective* | 3.0 |
| MGMT 530 | 2.0 | BSAN 601 | 3.0 | MGMT 520 | 2.0 | ||
| MKTG 510 | 2.0 | FIN 601 | 3.0 | Marketing Technology & Analytics Major Elective | 3.0 | ||
| ORGB 511 | 3.0 | Elective | 3.0 | Elective | 2.0 | ||
| POM 510 | 2.0 | ||||||
| 11 | 11 | 10 | 3 | ||||
| Second Year | |||||||
| Fall | Credits | Winter | Credits | ||||
| Marketing Technology & Analytics Major Electives | 6.0 | MGMT 770 | 2.0 | ||||
| Elective | 3.0 | Elective | 3.0 | ||||
| 9 | 5 | ||||||
| Total Credits 49 | |||||||
- *
First Year Summer is less than the 4.5-credit minimum required (considered half-time status) of graduate programs to be considered financial aid eligible. As a result, aid will not be disbursed to students this term.
Accelerated 15-Month Plan of Study
| First Year | |||||||
|---|---|---|---|---|---|---|---|
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| ACCT 510 | 2.0 | BLAW 510 | 2.0 | ECON 601 | 3.0 | Elective | 3.0 |
| MGMT 530 | 2.0 | BSAN 601 | 3.0 | MGMT 520 | 2.0 | Experiential Elective | 3.0 |
| MKTG 510 | 2.0 | FIN 601 | 3.0 | Marketing Technology & Analytics Major Electives | 6.0 | ||
| ORGB 511 | 3.0 | Elective | 3.0 | Elective | 2.0 | ||
| POM 510 | 2.0 | ||||||
| 11 | 11 | 13 | 6 | ||||
| Second Year | |||||||
| Fall | Credits | ||||||
| MGMT 770 | 2.0 | ||||||
| Marketing Technology & Analytics Major Elective | 3.0 | ||||||
| Elective | 3.0 | ||||||
| 8 | |||||||
| Total Credits 49 | |||||||
Accelerated 12-Month Plan of Study
| First Year | |||||||
|---|---|---|---|---|---|---|---|
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| ACCT 510 | 2.0 | BLAW 510 | 2.0 | ECON 601 | 3.0 | MGMT 770 | 2.0 |
| MGMT 530 | 2.0 | BSAN 601 | 3.0 | MGMT 520 | 2.0 | Electives | 6.0 |
| MKTG 510 | 2.0 | FIN 601 | 3.0 | Elective | 2.0 | Experiential Elective | 3.0 |
| ORGB 511 | 3.0 | Elective | 3.0 | Marketing Technology & Analytics Major Electives | 6.0 | ||
| POM 510 | 2.0 | Marketing Technology & Analytics Major Elective | 3.0 | ||||
| 11 | 14 | 13 | 11 | ||||
| Total Credits 49 | |||||||
Part-Time MBA Plan of Study
| First Year | |||||||
|---|---|---|---|---|---|---|---|
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| ACCT 510 | 2.0 | BLAW 510 | 2.0 | BSAN 601 | 3.0 | MGMT 520 | 2.0 |
| MGMT 530 | 2.0 | FIN 601 | 3.0 | MKTG 510 | 2.0 | Elective | 2.0 |
| ORGB 511 | 3.0 | Experiential Elective | 3.0 | ||||
| 7 | 5 | 5 | 7 | ||||
| Second Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| POM 510 | 2.0 | ECON 601 | 3.0 | Marketing Technology & Analytics Major Electives | 6.0 | MGMT 770 | 2.0 |
| Elective | 3.0 | Marketing Technology & Analytics Major Elective | 3.0 | Electives | 6.0 | ||
| 5 | 6 | 6 | 8 | ||||
| Total Credits 49 | |||||||
Program Level Outcomes
Upon completion of the program, graduates will be prepared to:
- make appropriate use of new technologies to better respond to the needs of customers and other stakeholders.
- employ quantitative analysis and scientific reasoning in order to generate novel and relevant ideas, strategies, approp
MBA Program Faculty
Marco Airaudo, PhD (University of Pennsylvania ). Professor. Computational economics, international economics, macroeconomics and monetary economics.
Daniel Albert, PhD (University of St. Gallen). Assistant Professor. Strategic Management; Strategic Change; Architectural Innovation; Organizational Design.
Murugan Anandarajan, PhD (Drexel University) Senior Associate Dean of Academic Programs and Faculty Affairs, Department of Decision Sciences and MIS. Professor. Cybercrime, strategic management of information technology, unstructured data mining, individual internet usage behavior (specifically abuse and addiction), application of artificial intelligence techniques in forensic accounting and ophthalmology.
Trina Larsen Andras, PhD (University of Texas at Austin) Assistant Dean for Social Impact.. Professor. Global marketing, inter-organizational, marketing strategy, marketing.
Orakwue B. Arinze, PhD (London School of Economics) Department of Decision Sciences and MIS. Professor. Client/Server computing, Enterprise Application Software (EAS)/Enterprise Resource Planning Software (ERP), knowledge-based and decision support applications in operations management.
Jie Cai, PhD (University of Iowa). Associate Professor. Investment banking; mergers and acquisitions; corporate finance; corporate governance.
Suresh Chandran, PhD (Vanderbilt University). Clinical Professor. Corporate entrepreneurship; corporate social responsibility; global management; intellectual property and employee rights; Sustainability; Technological Innovation.
Maneesh Chhabria, PhD, CFA (Drexel University). Assistant Clinical Professor. Investments; portfolio management; performance measurement.
Lawrence Cohen, JD (Temple University). Associate Clinical Professor. Sports and antitrust law; tickets & sales data analytics; sport sponsorship.
Lauren D'Innocenzo, PhD (University of Connecticut). Associate Professor. Team effectiveness, contextual influences, emergent team dynamics, shared leadership, multi-level modeling, and groups/teams.
Qizhi Dai, PhD (University of Minnesota) Department of Decision Sciences and MIS. Associate Professor. Business value of information technology, eCommerce, economics of information technology, information system management.
Naveen Daniel, PhD (Arizona State University). Associate Professor. Corporate governance; mutual funds; hedge funds.
Pia DiGirolamo, PhD (Purdue University). Associate Clinical Professor. Forensic economics, distance learning.
Boryana Dimitrova, PhD (Drexel University). Associate Clinical Professor. Global marketing, inter-organizational, marketing strategy, marketing channels, marketing.
Michaela Draganska, PhD (Kellogg School of Management, Northwestern University) Department of Marketing. Associate Professor. Marketing and entrepreneurship, marketing communications, marketing research, marketing strategy, technology and innovation, marketing analytics and big data, marketing.
Lawrence Duke, EdD (Temple University) Acting Department Head.. Clinical Professor. Global marketing, new markets in emerging countries, marketing strategy, digital marketing, marketing technology, marketing.
Elea Feit, PhD (University of Michigan) Associate Dean of Research. Associate Professor. Missing Data, advertising/Attribution, product design, Bayesian hierarchical models, advertising incrementality, Bayesian decision theory, data fusion, conjoint analysis, choice modeling.
Richard P. Freedman, JD, LLM (Temple University). Associate Professor. Taxation, corporate and business matters, real estate, estate planning, estate administration and elder law.
Christopher Gaffney, PhD (Rutgers University, New Brunswick) Department of Decision Sciences and MIS. Associate Clinical Professor. Applied probability, decision theory, risk analysis
Cuneyt Gozu, PhD (University of Albany). Associate Clinical Professor. Attitudes; Groups/Teams; Leadership; Motivation; Power and Influence
Teresa Harrison, PhD (University of Texas Austin) Academic Director of the Center for Nonprofit Governance. Professor. Economics of nonprofits, empirical industrial organization, applied microeconometrics.
Michael Howley, PhD (Arizona State University). Clinical Professor. Impact of health reform on the delivery of medical services, the business of health care, measuring clinical trial performance, assessing clinical trial quality.
Yanliu Huang, PhD (The Wharton School, University of Pennsylvania). Associate Professor. Consumer n-store decision making, consumer planning, new technology in marketing, consumer welfare.
Daniel Korschun, PhD (Boston University) Department Head and Stephen Cozen Research Scholar in Marketing.. Associate Professor. Brand and corporate reputation management, corporate political activism, corporate social responsibility, internal marketing, marketing strategy, marketing.
David Kurz, EdD (University of Pennsylvania). Associate Clinical Professor. Business Education; Groups/Teams; Leadership; Supply Chain Leadership.
Jeongsik Lee, PhD (University of California Los Angeles). Associate Professor. Economics of Innovation; Social networks; Technology management
Johnny Lee, PhD (University of Utah). Associate Clinical Professor. Accounting information systems; e-business; managerial accounting; supply chain management
Benjamin Lev, PhD (Case Western Reserve University) Department of Decision Sciences and MIS. Professor. Inventory theory, scheduling, queueing theory, optimization.
Jeffrey Levine, JD, PhD (Tulane University, University of Louisville). Assistant Clinical Professor. Esports, Sport law, sport development and policy; non-profits in sport.
Merrill W. Liechty, PhD (Duke University) Department of Decision Sciences and MIS. Clinical Professor. Bayesian statistics, portfolio selection, higher moment estimation, higher moment estimation, Markov Chain Monte Carlo
Yu-Chieh Lo, PhD (University of Southern California). Associate Professor. Categorization in markets; Organization theory; Technology innovation.
Dali Ma, PhD (University of Chicago). Associate Professor. Social hierarchy; Social networks; Sociology of entrepreneurship; Sociology of transitional China
Mary Mawritz, PhD (University of Central Florida). Associate Professor. Abusive supervision; deviant behavior; leadership.
Joel Maxcy, PhD (Washington State University) Department Head Sport Business & General Business. Professor. Economics of sport; labor economics & policy; economics of antitrust & regulation.
Rajiv Nag, PhD (Pennsylvania State University). Clinical Professor. Organizational Knowledge and Identity; Organizational learning and change; Strategic Leadership; Strategic Performativity
V. K. Narayanan, PhD (University of Pittsburgh). Delloitte Touche Jones Stubbs Professor. Cognition and Strategy; Corporate Entrepreneurship; Organization design
Gordian Ndubizu, PhD (Temple University). Professor. Financial accounting.
Edward Nelling, PhD, CFA (The Wharton School, University of Pennsylvania) Department Head and Professor of Finance. Investments; corporate finance; real estate finance.
Gregory Nini, PhD (University of Pennsylvania). Professor. Capital structure; corporate finance; risk management; financial institution management
Fariborz Y. Partovi, PhD (The Wharton School, University of Pennsylvania) Department of Decision Sciences and MIS. Professor. Manufacturing technology development, quality implementation, quality management, service management, Six-Sigma
Natalie Pedersen, JD (Harvard University) Department Head Legal Studies. Associate Professor. Employment law; employment discrimination; implicit bias.
Christian Resick, PhD (Wayne State University). Associate Professor. Groups/Teams; Leadership; Organizational Culture and Fit; Personality.
Patricia Robak, PhD (Lehigh University). Clinical Professor. Investments; money and banking; international finance.
Konstantinos Serfes, PhD (University of Illinois at Champaign-Urbana). Professor. Industrial organization; microeconomics; game theory
Samir Shah, DPS (Pace University) Department of Decision Sciences and MIS. Clinical Professor. Outsourcing, business value of information technology, information system design, management, and leadership.
Srinivasan Swaminathan, PhD (University of Texas-Austin). Professor. Marketing strategy, sales promotions, bottom of the pyramid (BOP) markets, marketing.
Samuel H. Szewczyk, PhD (Pennsylvania State University). Associate Professor. Corporate governance; mergers and acquisitions; investment banking; financial institutions.
George Tsetsekos, PhD (University of Tennessee) Dean Emeritus, LeBow College of Business; Francis Professor of Finance. Valuation and corporate restructuring; investment banking; securitization; emerging capital markets; multinational finance.
Daniel Tzabbar, PhD (University of Toronto). Professor. Accessing and managing knowledge; Alliances; Human capital; Organizational learning and change; Social Capital; Technology Entrepreneurship; Technology Innovation
Chen Wang, PhD (University of British Columbia). Associate Professor. Consumer curiosity, self-regulation and goals, sensory perception, consumer technology.
Jonathan C. Ziegert, PhD (University of Maryland) Management Department. Professor. Attitudes; Diversity; Groups/Teams; Leadership; Organizational Culture and Fit.
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