Marketing Leadership MSM
Major: Marketing Leadership
Degree Awarded: Master of Science in Marketing (MSM)
Calendar Type: Quarter
Minimum Required Credits: 45.0
Classification of Instructional Programs (CIP) code: 52.1401
Standard Occupational Classification (SOC) code: 11-2021
About the Program
Students who pursue the Marketing Leadership major become nimble leaders ready for success in today’s evolving and disruption-prone markets. They enhance their interpersonal skills and learn to optimize team performance — both crucial assets in the trend toward flatter, matrix-style and virtual business structures. Courses teach how to build competitive value with brand and reputation marketing and understand the unique demands of service organizations. This major is excellent preparation for positions such as account executive, brand manager, advertising/promotion manager and marketing manager.
Additional Information
For more information, please contact our Graduate Student Services department at lebowgradenroll@drexel.edu.
Admission Requirements
Graduate admission is based on a holistic review process, which takes into consideration prior academic history, demonstration of professional experience and adequate preparation for graduate study. Please review the admission requirements for both domestic and international applicants on our Graduate Application Requirements web page before submitting your application.
Degree Requirements
Required Core | ||
BLAW 621 | Legal Issues in Business | 3.0 |
ORGB 511 | Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach | 3.0 |
Required Marketing Core | ||
BSAN 601 | Business Analytics for Managers | 3.0 |
MKTG 601 | Marketing Strategy & Planning | 3.0 |
MKTG 606 | Customer Analytics | 3.0 |
MKTG 622 | Buyer Behavior Theory | 3.0 |
MKTG 627 | Digital Marketing | 3.0 |
MKTG 652 | Marketing Information Management and Research | 3.0 |
Select three (3) from the following Major courses: | 9.0 | |
Sustainability and Value Creation | ||
Services Marketing | ||
Corporate Brand & Reputation Management | ||
Leading Virtual Teams | ||
Electives (Select three (3) from the following) | 9.0 | |
Strategic International Communication | ||
Theories of Communication and Persuasion | ||
Research Methods for Digital Media | ||
Corporate Financial Management | ||
Foundations of Data and Information | ||
Social Network Analytics | ||
Global Marketing | ||
New Product Planning, Strategy, and Development | ||
Services Marketing | ||
Corporate Brand & Reputation Management | ||
Special Topics in MKTG | ||
Experiential Learning (Select one (1) of the following) | 3.0 | |
Graduate Internship | ||
International Business Seminar and Residency | ||
Leading for Innovation | ||
Business Consulting | ||
Negotiations for Leaders | ||
Total Credits | 45.0 |
Sample Plan of Study
Full-Time
First Year | |||||||
---|---|---|---|---|---|---|---|
Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
BLAW 621 | 3.0 | MKTG 622 | 3.0 | MKTG 606 | 3.0 | MKTG 627 | 3.0 |
BSAN 601 | 3.0 | ORGB 511 | 3.0 | Major Course | 3.0 | Required Experiential Course | 3.0 |
MKTG 601 | 3.0 | Major Course | 3.0 | Elective Course | 3.0 | Elective Course | 3.0 |
9 | 9 | 9 | 9 | ||||
Second Year | |||||||
Fall | Credits | ||||||
MKTG 652 | 3.0 | ||||||
Major Course | 3.0 | ||||||
Elective Course | 3.0 | ||||||
9 | |||||||
Total Credits 45 |
Part-Time
First Year | |||||||
---|---|---|---|---|---|---|---|
Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
BLAW 621 | 3.0 | MKTG 622 | 3.0 | BSAN 601 | 3.0 | MKTG 627 | 3.0 |
MKTG 601 | 3.0 | ORGB 511 | 3.0 | Major Course | 3.0 | Experiential Course | 3.0 |
6 | 6 | 6 | 6 | ||||
Second Year | |||||||
Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
MKTG 652 | 3.0 | Major Course | 3.0 | MKTG 606 | 3.0 | Elective Course * | 3.0 |
Major Course | 3.0 | Elective Course | 3.0 | Elective Course | 3.0 | ||
6 | 6 | 6 | 3 | ||||
Total Credits 45 |
- *
Note: This term is less than the 4.5-credit minimum required (considered half-time status) of graduate programs to be considered financial aid eligible. As a result, aid will not be disbursed to students this term.
Program Level Outcomes
Upon completion of the program, graduates will be prepared to:
- Develop and cultivate leadership skills essential for managing marketing teams, fostering innovation, and driving organizational change in marketing practices.
- Develop expertise in making informed and strategic marketing decisions that deliver value to customers and society based on market analysis, consumer behavior insights, and industry trends.
- Emphasize ethical decision-making, sustainability, and social responsibility within marketing leadership, understanding the impact of marketing decisions on stakeholders, communities, and society.
- Hone communication skills necessary for effective leadership, including persuasive communication, negotiation, and the ability to convey complex marketing strategies to various stakeholders,