Marketing MBA

Major: Marketing
Degree Awarded: Master of Business Administration (MBA)
Calendar Type: Quarter
Minimum Required Credits: 49.0
Classification of Instructional Programs (CIP) code: 52.0201
Standard Occupational Classification (SOC) code:

About the Program

Graduate students looking to advance their skills in marketing and communications for career advancement purposes can benefit from pursuing an MBA degree with a concentration in marketing at the Drexel LeBow College of Business.

A marketing concentration as part of your MBA degree program will prepare you to research and identify audience trends to develop successful business strategies. You will learn to think like a customer and lead with distinction in the dynamic marketing field.

By combining these skills with the vast network of professionals you will connect with during your time in the MBA program, you will build your network and steer your career in the right direction.

For more information please contact our Graduate Student Services department at

Admission Requirements

Graduate admission is based on a holistic review process, which takes into consideration prior academic history, demonstration of professional experience and adequate preparation for graduate study. Please review the admission requirements for both domestic and international applicants on our Graduate Application Requirements webpage before submitting your application

Degree Requirements

Required Courses
ACCT 510Essentials of Financial Reporting2.0
BLAW 510Analyzing Legal Options in Decision-Making2.0
BSAN 601Business Analytics for Managers3.0
ECON 601Managerial Economics3.0
FIN 601Corporate Financial Management3.0
MGMT 520Strategy Analysis2.0
MGMT 530Managing and Leading the Total Enterprise2.0
MGMT 770MBA Capstone2.0
MKTG 510Marketing Strategy2.0
ORGB 511Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach3.0
POM 510Operations and Supply Chain Management2.0
Experiential Requirement (Select one course from the following):3.0
Graduate Internship
Special Topics in BUSN
Special Topics in Interdisciplinary Business
International Business Seminar and Residency
Leading for Innovation
Change Management Experiential Capstone
Business Consulting
Global Marketing
Business Agility and IT
Design Thinking for Digital Innovations
Leading Virtual Teams
Negotiations for Leaders
Leadership in Sport Management
Tax Experiential Learning
Marketing Major Requirements (Select three of the following, of which two MUST have the MKTG subject code (any course number between 500-799)9.0
Special Topics in Legal Studies
Intro to Econometrics and Data Analysis
International Business Management
Knowledge Management
Systems Analysis & Design
Database Analysis and Design for Business
Managerial Decision Models and Simulation
Supply Chain Management I
Quality & Six-Sigma
Time Series Forecasting
Any MKTG course numbered 500-799
Free Electives11.0
Total Credits49.0

Sample Plan of Study

Accelerated 18-Month Plan of Study 

First Year
ACCT 5102.0BLAW 5102.0ECON 6013.0Experiential Elective*3.0
MGMT 5302.0BSAN 6013.0MGMT 5202.0 
MKTG 5102.0FIN 6013.0Marketing Major Elective3.0 
ORGB 5113.0Elective3.0Elective2.0 
POM 5102.0   
 11 11 10 3
Second Year
Elective 3.0MGMT 7702.0  
Marketing Major Electives6.0Elective3.0  
 9 5  
Total Credits 49

First Year Summer is less than the 4.5-credit minimum required (considered half-time status) of graduate programs to be considered financial aid eligible. As a result, aid will not be disbursed to students this term.

Accelerated 15-Month Plan of Study  

First Year
ACCT 5102.0BLAW 5102.0ECON 6013.0Elective3.0
MGMT 5302.0BSAN 6013.0MGMT 5202.0Experiential Elective3.0
MKTG 5102.0FIN 6013.0Marketing Major Electives6.0 
ORGB 5113.0Elective3.0Elective2.0 
POM 5102.0   
 11 11 13 6
Second Year
MGMT 7702.0   
Marketing Major Elective3.0   
Total Credits 49

Accelerated 12-Month Plan of Study  

First Year
ACCT 5102.0BLAW 5102.0ECON 6013.0MGMT 7702.0
MGMT 5302.0BSAN 6013.0MGMT 5202.0Electives6.0
MKTG 5102.0FIN 6013.0Elective2.0Experiential Elective3.0
ORGB 5113.0Marketing Major Elective3.0Marketing Major Electives6.0 
POM 5102.0Elective3.0  
 11 14 13 11
Total Credits 49

Part-Time MBA Plan of Study

First Year
ACCT 5102.0BLAW 5102.0BSAN 6013.0MGMT 5202.0
MGMT 5302.0FIN 6013.0MKTG 5102.0Elective2.0
ORGB 5113.0  Experiential Elective3.0
 7 5 5 7
Second Year
POM 5102.0ECON 6013.0Marketing Major Electives6.0MGMT 7702.0
Elective3.0Marketing Major Elective3.0 Electives6.0
 5 6 6 8
Total Credits 49

MBA Program Faculty

Marco Airaudo, PhD (University of Pennsylvania ). Professor. Computational economics, international economics, macroeconomics and monetary economics.
Daniel Albert, PhD (University of St. Gallen). Assistant Professor. Strategic Management; Strategic Change; Architectural Innovation; Organizational Design.
Murugan Anandarajan, PhD (Drexel University) Senior Associate Dean of Academic Programs and Faculty Affairs, Department of Decision Sciences and MIS. Professor. Cybercrime, strategic management of information technology, unstructured data mining, individual internet usage behavior (specifically abuse and addiction), application of artificial intelligence techniques in forensic accounting and ophthalmology.
Trina larsen Andras, PhD (University of Texas at Austin) Head of the Department of Marketing; Academic Director, Center for Corporate Research Management. Professor. International marketing, marketing channels management, cross-cultural communication.
Orakwue B. Arinze, PhD (London School of Economics) Department of Decision Sciences and MIS. Professor. Client/Server computing, Enterprise Application Software (EAS)/Enterprise Resource Planning Software (ERP), knowledge-based and decision support applications in operations management.
Jie Cai, PhD (University of Iowa). Associate Professor. Investment banking, mergers and acquisitions, corporate finance and corporate governance.
Suresh Chandran, PhD (Vanderbilt University). Clinical Professor. Corporate entrepreneurship; corporate social responsibility; global management; intellectual property and employee rights; Sustainability; Technological Innovation.
Maneesh Chhabria, PhD, CFA (Drexel University). Assistant Clinical Professor. Investments, portfolio management and performance measurement
Lawrence Cohen, JD (Temple University). Associate Clinical Professor. Sports and antitrust law; tickets & sales data analytics; sport sponsorship.
Lauren D'Innocenzo, PhD (University of Connecticut). Associate Professor. Team effectiveness, contextual influences, emergent team dynamics, shared leadership, multi-level modeling, and groups/teams.
Qizhi Dai, PhD (University of Minnesota) Department of Decision Sciences and MIS. Associate Professor. Business value of information technology, eCommerce, economics of information technology, information system management.
Naveen Daniel, PhD (Arizona State University). Associate Professor. Corporate governance, mutual funds, hedge funds.
Pia DiGirolamo, PhD (Purdue University). Associate Clinical Professor. Forensic economics, distance learning.
Boryana Dimitrova, PhD (Drexel University). Assistant Clinical Professor. Global marketing, inter-organizational, marketing channels, retailing and retail management.
Michaela Draganska, PhD (Kellogg School of Management, Northwestern University) Department of Marketing. Associate Professor. Advertising strategy, product assortment decisions, new product positioning, distribution channels. Marketing analytics and big data, marketing communications, marketing research, marketing strategy, technology and innovation.
Lawrence Duke, EdD (Temple University). Clinical Professor. International marketing and strategy, new product development, business-to-business marketing, marketing of financial services.
Elea Feit, PhD (University of Michigan) Department of Marketing. Associate Professor. Bayesian hierarchical models, interactive eCommerce, marketing research, missing data.
Richard P. Freedman, JD, LLM (Temple University). Associate Professor. Taxation, corporate and business matters, real estate, estate planning, estate administration and elder law.
Christopher Gaffney, PhD (Rutgers University, New Brunswick) Department of Decision Sciences and MIS. Associate Clinical Professor. Applied probability, decision theory, risk analysis
Cuneyt Gozu, PhD (University of Albany). Associate Clinical Professor. Attitudes; Groups/Teams; Leadership; Motivation; Power and Influence
Teresa Harrison, PhD (University of Texas Austin) Academic Director of the Center for Nonprofit Governance. Professor. Economics of nonprofits, empirical industrial organization, applied microeconometrics.
Michael Howley, PhD (Arizona State University). Clinical Professor. Investments in dissatisfied customers, service recovery, health-care marketing, marketing of service organizations, financial consequences of marketing actions.
Yanliu Huang, PhD (The Wharton School, University of Pennsylvania). Associate Professor. Consumer n-store decision making, consumer planning, health marketing, memory and learning.
Daniel Korschun, PhD (Boston University). Associate Professor. Brand and corporate reputation management, corporate social responsibility, internal marketing, marketing strategy, relationship marketing.
David Kurz, EdD (University of Pennsylvania). Associate Clinical Professor. Business Education; Groups/Teams; Leadership; Supply Chain Leadership.
Jeongsik Lee, PhD (University of California Los Angeles). Associate Professor. Economics of Innovation; Social networks; Technology management
Johnny Lee, PhD (University of Utah). Associate Clinical Professor. Accounting information systems; e-business; managerial accounting; supply chain management
Benjamin Lev, PhD (Case Western Reserve University) Department of Decision Sciences and MIS. Professor. Inventory theory, scheduling, queueing theory, optimization.
Jeffrey Levine, JD, PhD (Tulane University, University of Louisville). Assistant Clinical Professor. Esports, Sport law, sport development and policy; non-profits in sport.
Merrill W. Liechty, PhD (Duke University) Department of Decision Sciences and MIS. Clinical Professor. Bayesian statistics, portfolio selection, higher moment estimation, higher moment estimation, Markov Chain Monte Carlo
Yu-Chieh Lo, PhD (University of Southern California). Associate Professor. Categorization in markets; Organization theory; Technology innovation.
Dali Ma, PhD (University of Chicago). Associate Professor. Social hierarchy; Social networks; Sociology of entrepreneurship; Sociology of transitional China
Mary Mawritz, PhD (University of Central Florida). Associate Professor. Abusive supervision; deviant behavior; leadership.
Joel Maxcy, PhD (Washington State University) Department Head Sport Management & General Business. Professor. Economics of sport; labor economics & policy; economics of antitrust & regulation.
Rajiv Nag, PhD (Pennsylvania State University). Clinical Professor. Organizational Knowledge and Identity; Organizational learning and change; Strategic Leadership; Strategic Performativity
V. K. Narayanan, PhD (University of Pittsburgh). Delloitte Touche Jones Stubbs Professor. Cognition and Strategy; Corporate Entrepreneurship; Organization design
Gordian Ndubizu, PhD (Temple University). Professor. Financial accounting.
Edward Nelling, PhD, CFA (The Wharton School, University of Pennsylvania) Department Head and Professor of Finance. Investments; corporate finance; real estate finance.
Gregory Nini, PhD (University of Pennsylvania). Associate Professor. Capital structure; corporate finance; risk management; financial institution management
Fariborz Y. Partovi, PhD (The Wharton School, University of Pennsylvania) Department of Decision Sciences and MIS. Professor. Manufacturing technology development, quality implementation, quality management, service management, Six-Sigma
Natalie Pedersen, JD (Harvard University) Department Head Legal Studies. Associate Professor. Employment law; employment discrimination; implicit bias.
Christian Resick, PhD (Wayne State University). Associate Professor. Groups/Teams; Leadership; Organizational Culture and Fit; Personality.
Patricia Robak, PhD (Lehigh University). Clinical Professor. Investments, money and banking, international finance.
Konstantinos Serfes, PhD (University of Illinois at Champaign-Urbana). Professor. Industrial organization; microeconomics; game theory
Samir Shah, DPS (Pace University) Department of Decision Sciences and MIS. Clinical Professor. Outsourcing, business value of information technology, information system design, management, and leadership.
Srinivasan Swaminathan, PhD (University of Texas-Austin). Professor. Marketing research and strategy, pricing and promotions, loyalty and satisfaction.
Samuel H. Szewczyk, PhD (Pennsylvania State University). Associate Professor. Corporate governance, mergers and acquisitions, financial engineering, investment banking, financial institutions.
George Tsetsekos, PhD (University of Tennessee) Dean Emeritus, LeBow College of Business; Francis Professor of Finance. Valuation and corporate restructuring, treasury and risk/hedging operations, investment banking, securitization, emerging capital markets, multinational finance, bank asset-liability management.
Daniel Tzabbar, PhD (University of Toronto). Professor. Accessing and managing knowledge; Alliances; Human capital; Organizational learning and change; Social Capital; Technology Entrepreneurship; Technology Innovation
Chen Wang, PhD (University of British Columbia). Associate Professor. Consumer curiosity, self-regulation and goals, sensory perception.
Jonathan C. Ziegert, PhD (University of Maryland) Management Department. Professor. Attitudes; Diversity; Groups/Teams; Leadership; Organizational Culture and Fit.
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