Marketing Technology and Analytics MSM

Major: Marketing Technology and Analytics
Degree Awarded: Master of Science in Marketing (MSM)
Calendar Type: Quarter
Minimum Required Credits: 45.0
Classification of Instructional Programs (CIP) code: 52.1399
Standard Occupational Classification (SOC) code: 13-1161

About the Program

The STEM-designated Marketing Technology and Analytics major teaches students how to use cutting-edge tools to turn big data into actionable insights. They learn how to deepen their statistical prowess by working with large business datasets, and they differentiate themselves in the new, data-driven environment by understanding experimental design and analysis.

The curriculum focuses on honing communication skills when presenting data findings and recommendations to leadership. This major positions graduates for jobs such as marketing analytics manager, digital marketing analyst, marketing research analyst, manager of strategy and insights, and paid search manager.

Additional Information

For more information, please contact our Graduate Student Services department at lebowgradenroll@drexel.edu.

Admission Requirements

Graduate admission is based on a holistic review process, which takes into consideration prior academic history, demonstration of professional experience and adequate preparation for graduate study. Please review the admission requirements for both domestic and international applicants on our Graduate Application Requirements web page before submitting your application.

Degree Requirements

Sample Plan of Study

Full-Time 

Part-Time

*

Note: This term is less than the 4.5-credit minimum required (considered half-time status) of graduate programs to be considered financial aid eligible. As a result, aid will not be disbursed to students this term.

Program Level Outcomes

Upon completion of the program, graduates will be prepared to:

• Develop advanced quantitative and analytical skills essential for interpreting and analyzing marketing data, including statistical analysis, data mining, marketing experiments, and predictive modeling techniques.
• Acquire proficiency in interpreting marketing data and presenting insights effectively through data visualization tools and techniques, aiding in decision-making processes.
• Understand and apply key marketing metrics and performance indicators to measure and evaluate the effectiveness of marketing strategies, campaigns, and initiatives.
• Apply marketing analytics concepts and techniques in practical scenarios through case studies, projects, or internships, demonstrating the ability to derive actionable insights from data.
• Effectively communicate complex marketing analytics findings and recommendations to diverse stakeholders, including non-technical audiences, aiding in informed decision-making.

Marketing Faculty