Business Analytics

Co-Major: Business Analytics
Degree Awarded: Bachelor of Science in Business Administration (BSBA)
Calendar Type: Quarter
Minimum Required Credits: 186.0
Co-op Options: Three Co-op (Five years); One Co-op (Four years); No Co-op (Four years)
Classification of Instructional Programs (CIP) code: 52.1304
Standard Occupational Classification (SOC) code: 13-2053; 15-2011; 25-1011

The Business Analytics program is a co-major; students are required to choose a major in one of the functional areas of business alongside a co-major

About the Program

How does a company design an effective social media campaign for its brand new product? How does a bank make credit card offers or detect fraud? How does a chain store stock its shelves with just the right products at the right price? Technology has made it possible to collect, store, process, and analyze massive data sets that can help businesses make better decisions, but people with skills in business analytics are needed to convert the information contained in the data into business decisions. From the junior analyst providing daily reports on production to the CEO seeking to transform the business, all are looking for guidance and talent in business analytics.

LeBow students are uniquely positioned to address descriptive, diagnostic, predictive, prescriptive, and preemptive questions across the business analytics life cycle, starting from the corporate generation of data through to applications for innovation and executive decision-making.

Examples of business analytics jobs include BA strategy consultants, business intelligence and performance management consultants, advanced analytics, and optimization consultants.

Because students in this co-major are required to choose a major in one of the functional areas of business, the curriculum enables students to tailor the program to their interests and anticipated career path.

Students complete the Business Analytics co-major in conjunction with one of the following majors: 

• Accounting
• Finance
• International Business
• Legal Studies
• Management Information Systems
• Marketing
• Operations & Supply Chain Management
• Real Estate Management and Development
• Sport Business

An additional distinguishing feature of the Business Analytics co-major is the required senior project (BSAN 460) where students work in small teams on business analytics projects that utilize real-world data. The projects require students to bring together all the key elements of the business analytics curriculum to derive insights for a business challenge. Experiencing this data-driven decision process is invaluable career preparation.

 Degree Requirements

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COOP 101 registration is determined by the co-op cycle assigned and may be scheduled in a different term. Select students may be eligible to take COOP 001 in place of COOP 101.

Co-op cycles may vary. Students are assigned a co-op cycle (fall/winter, spring/summer, summer-only) based on their co-op program (4-year, 5-year) and major. 

Students not participating in co-op will not take COOP 101; 1 credit of Free Elective will be added in place of COOP 101.

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Students completing the Business Analytics co-major must do so in conjunction with a primary business major. Students must select a primary major from the following list:

• Accounting
• Esport Business
• Finance
• International Business
• Legal Studies
• Management Information Systems
• Marketing
• Operations & Supply Chain Management
• Real Estate Management and Development
• Sport Business

Writing-Intensive Course Requirements

In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.

A "WI" next to a course in this catalog may indicate that this course can fulfill a writing-intensive requirement. For the most up-to-date list of writing-intensive courses being offered, students should check the Writing Intensive Course List at the University Writing Program. Students scheduling their courses can also conduct a search for courses with the attribute "WI" to bring up a list of all writing-intensive courses available that term.

Sample Plan of Study

4 year, no co-op 

4 year, 1 co-op (Fall/Winter) 

 5 year, 3 co-op (Fall/Winter) 

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See degree requirements for a list of business majors that may be completed in conjunction with the business analytics major.

Co-Op/Career Opportunities

Business Analytics Degree Salary & Career Opportunities

Visit the Drexel Steinbright Career Development Center page for more detailed information on co-op and post-graduate opportunities. To learn more about career opportunities and resources, see the Career Guides provided by the Steinbright Career Development Center.

Facilities

The 12-story, 177,500-square-foot home for LeBow College of Business is located at the heart of the Drexel University campus, at the intersection of Woodland Walk and Market Street, where it forms a gateway to Drexel and a backdrop to the historic statue of A. J. Drexel (Moses Ezekiel, 1904). The diagonal massing of the lower floors follows Woodland Walk and combines with the new Papadakis Integrated Sciences Building (Diamond & Schmitt, 2011) to energize the University’s central quadrangle. The building’s tower will mark the LeBow College and Drexel campus from all directions while the open, glassy Market Street façade will showcase the College’s student activities to passersby.

The building’s organization unites the school’s various constituencies around a five-story-high atrium ringed by classrooms, student lounges, events spaces, and offices. The atrium is immediately accessible from main entrances at the three corners of the building. An open stair within the atrium leads to a 300-seat auditorium and 100-seat lecture hall one floor below and to a divisible multipurpose room and additional classrooms above. The building’s upper floors contain faculty offices interspersed with seminar rooms and group study rooms. The top floor houses the Dean’s suite and a boardroom and conference suite that opens to east- and west-facing terraces.

The building’s warm masonry and glass exterior reflects the emerging vocabulary of the next generation of Drexel buildings. Sophisticated solar shading devices allow maximum transparency between the inside and outside while supporting the building’s high environmental aspirations.

Key Building Features

• Five-story atrium
• Finance trading lab with Bloomberg Terminal Room
• 300-seat auditorium
• 160-seat event space
• 100-seat lecture hall
• 45-seat seminar rooms
• 44-seat computer classrooms
• 60-seat classrooms
• Executive MBA classroom
• 24-seat classrooms
• Special areas for experiential learning simulations and business consulting
• Videoconferencing capabilities
• Integrated teaching technology in all classrooms
• Recording studio to support LeBow College’s online programs
• Extensive areas for students to gather socially and for collaborative study, including student collaboration rooms, two quiet study areas, and 3,500 square feet of student social space
• EMBA Alumni Lounge for the exclusive use of EMBA alumni
• Behavioral Studies Lab
• Starbucks
• Green Globe certifiable, meeting worldwide sustainability standards

Gerri C. LeBow Hall brings together faculty, students, and staff in a state-of-the-art building on the University City campus. Please visit the LeBow College of Business webpage, the Behavioral Lab webpage, and the Finance Trading Lab webpage to learn more about Gerri C. LeBow Hall.

Business Analytics Faculty