Business Analytics

Co-Major: Business Analytics
Degree Awarded: Bachelor of Science in Business Administration (BSBA)
Calendar Type: Quarter
Minimum Required Credits: 186.0
Co-op Options: Three Co-op (Five years); One Co-op (Four years); No Co-op (Four years)
Classification of Instructional Programs (CIP) code: 52.1304
Standard Occupational Classification (SOC) code: 13-2053; 15-2011; 25-1011

The Business Analytics program is a co-major; students are required to choose a major in one of the functional areas of business alongside a co-major

About the Program

How does a company design an effective social media campaign for its brand new product? How does a bank make credit card offers or detect fraud? How does a chain store stock its shelves with just the right products at the right price? Technology has made it possible to collect, store, process, and analyze massive data sets that can help businesses make better decisions, but people with skills in business analytics are needed to convert the information contained in the data into business decisions. From the junior analyst providing daily reports on production to the CEO seeking to transform the business, all are looking for guidance and talent in business analytics.

LeBow students are uniquely positioned to address descriptive, diagnostic, predictive, prescriptive, and preemptive questions across the business analytics life cycle, starting from the corporate generation of data through to applications for innovation and executive decision-making.

Examples of business analytics jobs include BA strategy consultants, business intelligence and performance management consultants, advanced analytics, and optimization consultants.

Because students in this co-major are required to choose a major in one of the functional areas of business, the curriculum enables students to tailor the program to their interests and anticipated career path.

Students complete the Business Analytics co-major in conjunction with one of the following majors: 

An additional distinguishing feature of the Business Analytics co-major is the required senior project (BSAN 460) where students work in small teams on business analytics projects that utilize real-world data. The projects require students to bring together all the key elements of the business analytics curriculum to derive insights for a business challenge. Experiencing this data-driven decision process is invaluable career preparation.

 Degree Requirements

General Education Requirements
CIVC 101Introduction to Civic Engagement1.0
COM 270 [WI] Business Communication3.0
COOP 101Career Management and Professional Development *1.0
ENGL 101Composition and Rhetoric I: Inquiry and Exploratory Research3.0
or ENGL 111 English Composition I
ENGL 102Composition and Rhetoric II: Advanced Research and Evidence-Based Writing3.0
or ENGL 112 English Composition II
ENGL 103Composition and Rhetoric III: Themes and Genres3.0
or ENGL 113 English Composition III
MATH 101Introduction to Analysis I4.0
MATH 102Introduction to Analysis II4.0
PHIL 105Critical Reasoning3.0
PSY 101General Psychology I3.0
UNIV B101The Drexel Experience1.0
UNIV B201 [WI] Career Management1.0
English Literature elective (ENGL 200 - ENGL 399)3.0
Fine Arts elective3.0
Courses with the following subjects and course range from 100-499. Architecture (ARCH), Art History (ARTH), Dance (DANC), Film Studies (FMST), Interior Design (INTR), Music (MUSC), Photography (PHTO), Visual Studies (VSST), Screenwriting & Playwriting (SCRP),Theatre (THTR)
History (HIST) elective4.0
Science Requirement6.0
Select two courses from the following:
Applied Cells, Genetics & Physiology
Applied Biological Diversity, Ecology & Evolution
Applied Chemistry
Applied Physics
Electricity and Motion
Light and Sound
General Education electives12.0
Students select 12.0 General Education electives, with a minimum of one course in each of the following four categories.
Diversity & Multicultural
Society & Culture
Courses with the following subjects and course range from 100-499. Communications (COM), English (ENGL), Fine Arts (ARCH, ARTH, DANC, DIGM, FMVD, SCRP, FMST, INTR, MUSC, PHTO, THTR, WBDV, VSST), Global Studies (GST), Language (LANG) or Philosophy (PHIL)
Social Science
Courses with the following subjects and course range from 100-499. Anthropology (ANTH), Criminology and Justice Studies (CJS), History (HIST), Sociology (SOC), Political Science (PSCI), Psychology (PSY)
Courses with the following subjects and course range from 100-499. Computer Science (CS), Information Systems (INFO), Science, Technology and Society (SCTS)
Business Requirements
ACCT 115Financial Accounting Foundations4.0
ACCT 116Managerial Accounting Foundations4.0
BLAW 201Business Law I4.0
BSAN 160Business Analytics and Data Visualization4.0
BUSN 101Foundations of Business I4.0
BUSN 102Foundations of Business II4.0
ECON 201Principles of Microeconomics4.0
ECON 202Principles of Macroeconomics4.0
FIN 301Introduction to Finance4.0
INTB 200International Business4.0
MGMT 450Strategy and Competitive Advantage4.0
MIS 200Management Information Systems4.0
MKTG 201Introduction to Marketing Management4.0
OPM 200Operations Management4.0
ORGB 300 [WI] Organizational Behavior4.0
STAT 201Introduction to Business Statistics4.0
STAT 202Business Statistics II4.0
Primary Major Courses **36.0
Business Analytics Requirements
BSAN 360Programming for Data Analytics4.0
BSAN 460Business Analytics Senior Project4.0
MIS 343Database Design and Implementation4.0
STAT 331Introduction to Data Mining for Business4.0
Business Analytics Electives
Select two of the following:8.0
Applied Econometrics
Time Series Econometrics
Experiments and Causality in Economics
Customer Analytics
Data-Driven Digital Marketing
Linear Models for Decision Making
Advanced Decision Making and Simulation
Optimization in Finance
Sports Analytics
Introduction to Experimental Design
Total Credits186.0

COOP 101 registration is determined by the co-op cycle assigned and may be scheduled in a different term. Select students may be eligible to take COOP 001 in place of COOP 101.

Co-op cycles may vary. Students are assigned a co-op cycle (fall/winter, spring/summer, summer-only) based on their co-op program (4-year, 5-year) and major. 

Students not participating in co-op will not take COOP 101; 1 credit of Free Elective will be added in place of COOP 101.


Students completing the Business Analytics co-major must do so in conjunction with a primary business major. Students must select a primary major from the following list:

  • Accounting
  • Esport Business
  • Finance
  • International Business
  • Legal Studies
  • Management Information Systems
  • Marketing
  • Operations & Supply Chain Management
  • Real Estate Management and Development
  • Sport Business

Writing-Intensive Course Requirements

In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.

A "WI" next to a course in this catalog may indicate that this course can fulfill a writing-intensive requirement. For the most up-to-date list of writing-intensive courses being offered, students should check the Writing Intensive Course List at the University Writing Program. Students scheduling their courses can also conduct a search for courses with the attribute "WI" to bring up a list of all writing-intensive courses available that term.

Sample Plan of Study

4 year, no co-op 

First Year
BUSN 1014.0BUSN 1024.0ACCT 1154.0VACATION
ECON 2014.0ECON 2024.0BSAN 1604.0 
ENGL 101 or 1113.0ENGL 102 or 1123.0CIVC 1011.0 
MATH 1014.0MATH 1024.0ENGL 103 or 1133.0 
UNIV B1011.0 PSY 1013.0 
 16 15 15 0
Second Year
ACCT 1164.0INTB 2004.0FIN 3014.0VACATION
BLAW 2014.0MIS 2004.0MKTG 2014.0 
COM 2703.0STAT 2024.0OPM 2004.0 
STAT 2014.0Select one of the following:3.0ENGL 200- ENGL 399 Course3.0 
Select one of the following:3.0  
Free Elective1.0  
 18 16 15 0
Third Year
ORGB 3004.0BSAN 3604.0MIS 3434.0VACATION
PHIL 1053.0General Education elective3.0General Education elective3.0 
Primary Major courses*8.0History (HIST) elective4.0Primary Major courses*8.0 
 Primary Major course*4.0  
 15 15 15 0
Fourth Year
UNIV B2011.0MGMT 4504.0BSAN 4604.0 
Business Analytics elective4.0STAT 3314.0General Education elective3.0 
Fine Arts elective3.0Business Analytics elective4.0Primary Major courses*8.0 
General Education elective3.0Primary Major course*4.0  
Primary Major Course*4.0   
 15 16 15 
Total Credits 186

4 year, 1 co-op (Fall/Winter) 

First Year
BUSN 1014.0BUSN 1024.0ACCT 1154.0VACATION
ECON 2014.0ECON 2024.0CIVC 1011.0 
ENGL 101 or 1113.0ENGL 1023.0COOP 1011.0 
MATH 1014.0MATH 1024.0ENGL 103 or 1133.0 
UNIV B1011.0 PSY 1013.0 
  BSAN 1604.0 
 16 15 16 0
Second Year
ACCT 1164.0INTB 2004.0FIN 3014.0ORGB 3004.0
BLAW 2014.0MIS 2004.0MKTG 2014.0PHIL 1053.0
COM 2703.0STAT 2024.0OPM 2004.0Primary Major courses*8.0
STAT 2014.0Select one of the following:3.0ENGL 200 - ENGL 399 Course3.0 
 Select one of the following:3.0 
 15 15 18 15
Third Year
  Primary Major course*4.0General Education elective3.0
  History (HIST) elective4.0Primary Major courses*8.0
  General Education elective3.0 
 0 0 15 15
Fourth Year
UNIV B2011.0MGMT 4504.0BSAN 4604.0 
Primary Major course*4.0STAT 3314.0Primary Major courses*8.0 
Business Analytics elective4.0Primary Major course*4.0General Education elective3.0 
Fine Arts elective3.0Business Analytics elective4.0  
General Education elective3.0   
 15 16 15 
Total Credits 186

 5 year, 3 co-op (Fall/Winter) 

First Year
BUSN 1014.0BUSN 1024.0ACCT 1154.0VACATION
ECON 2014.0ECON 2024.0COOP 1011.0 
ENGL 101 or 1113.0ENGL 102 or 1123.0CIVC 1011.0 
MATH 1014.0MATH 1024.0ENGL 103 or 1133.0 
UNIV B1011.0 PSY 1013.0 
  BSAN 1604.0 
 16 15 16 0
Second Year
  BLAW 2014.0MIS 2004.0
  COM 2703.0STAT 2024.0
  STAT 2014.0Select one of the following:3.0
  Select one of the following:3.0
 0 0 18 15
Third Year
  MKTG 2014.0PHIL 1053.0
  OPM 2004.0Primary Major courses*8.0
  ENGL 200 - ENGL 399 Course3.0 
 0 0 15 15
Fourth Year
  Primary Major course*4.0General Education elective3.0
  History (HIST) elective4.0Primary Major courses*8.0
  General Education elective3.0 
 0 0 15 15
Fifth Year
UNIV B2011.0MGMT 4504.0BSAN 4604.0 
Primary Major course*4.0STAT 3314.0Primary Major courses*8.0 
Business Analytics elective4.0Primary Major course*4.0General Education elective3.0 
Fine Arts elective3.0Business Analytics elective4.0  
General Education elective3.0   
 15 16 15 
Total Credits 186

See degree requirements for a list of business majors that may be completed in conjunction with the business analytics major.


Co-Op/Career Opportunities

Business Analytics Degree Salary & Career Opportunities

Business analytics is the foundation of many business practices and deals heavily in analyzing and studying data and trends. Mastering this set of skills offers graduates a variety of career types.

Career Growth Opportunities for Business Analytics Majors

Career opportunities for graduates with degrees in business analytics have exploded in the past few years as most major organizations have adopted data-driven and technology-focused approaches. Unfortunately, job candidates with experience in business analytics are scarce. As the demand for analysts grows, compensation for these positions is also increasing.

Graduates with a background in business analytics hold positions such as strategy consultants, research analysts, data scientists and supply chain managers. Additionally, an increasing amount of top business executives are expected to understand business analytics as they guide their organizations so companies are seeking leaders with this kind of experience at the C-suite level.

Business analytics are being used by companies in all industries including healthcare, nonprofit/government, financial services, professional sports, retail, manufacturing, transportation, legal services and more as evidenced by those companies recognized as the inaugural Analytics 50.

What is the Average Salary for an Business Analytics Major?

The approximate average starting salary for LeBow undergraduate business analytics co-majors in 2020 was $66,500.

What Type of Skills Will You Gain From a Business Analytics Degree?

A major in business analytics can prepare you to influence critical business decisions through in-depth analysis of corporate and industry trends. With the broad foundation in key disciplines and specialized training in analytics, this degree provides an expansive skill set that can be applied in a variety of industries.

An example of skills this degree provides includes:

  • Operations management
  • Organizational behavior
  • Linear, quadratic, exponential, and logarithmic functions
  • Linear programming
  • Fundamentals of analysis and recording of business transactions
  • Systems analysis and design
  • Predictive business analytics with relational database dat

What Can You Do with a Degree in Business Analytics?

There are a multitude of jobs available to someone with a business analytics degree. This specialized skill set is becoming increasingly sought after in the job market and career opportunities are increasing as a result.

Common Titles for Undergraduate Business Analytics Majors

  • Advanced Analytics and Optimization Consultant
  • Business Intelligence Consultant
  • Database Administrator
  • Data Analyst
  • Data Collector
  • Enterprise Information Consultant
  • Enterprise Content
  • Management Consultant
  • Performance Management Consultant
  • Predictive Analyst
  • Strategy Consultant

Innovative Industries in Business Analytics

  • Athletics
  • Banking and Finance
  • Consulting
  • Corporations
  • Database Marketing and Research
  • eCommerce
  • Government
  • Healthcare
  • Manufacturing
  • Retail
  • Software and technology
  • Telecommunications

Top Job Landings for Recent Drexel Business Analytics Graduates

Recent Drexel business analytics graduates have landed jobs at the following companies:

  • Aramark
  • CliftonLarsonAllen
  • Deloitte
  • Goldman, Sachs & Co.
  • Publicis Health Media

Professional Organizations for Business Analytics Graduates and Current Students

Continuing Education Opportunities

Many business analytics majors also choose to continue their studies in graduate schools, pursuing such degrees as:

Visit the Drexel Steinbright Career Development Center page for more detailed information on co-op and post-graduate opportunities. To learn more about career opportunities and resources, see the Career Guides provided by the Steinbright Career Development Center.


The 12-story, 177,500-square-foot home for LeBow College of Business is located at the heart of the Drexel University campus, at the intersection of Woodland Walk and Market Street, where it forms a gateway to Drexel and a backdrop to the historic statue of A. J. Drexel (Moses Ezekiel, 1904). The diagonal massing of the lower floors follows Woodland Walk and combines with the new Papadakis Integrated Sciences Building (Diamond & Schmitt, 2011) to energize the University’s central quadrangle. The building’s tower will mark the LeBow College and Drexel campus from all directions while the open, glassy Market Street façade will showcase the College’s student activities to passersby.

The building’s organization unites the school’s various constituencies around a five-story-high atrium ringed by classrooms, student lounges, events spaces, and offices. The atrium is immediately accessible from main entrances at the three corners of the building. An open stair within the atrium leads to a 300-seat auditorium and 100-seat lecture hall one floor below and to a divisible multipurpose room and additional classrooms above. The building’s upper floors contain faculty offices interspersed with seminar rooms and group study rooms. The top floor houses the Dean’s suite and a boardroom and conference suite that opens to east- and west-facing terraces.

The building’s warm masonry and glass exterior reflects the emerging vocabulary of the next generation of Drexel buildings. Sophisticated solar shading devices allow maximum transparency between the inside and outside while supporting the building’s high environmental aspirations.

Key Building Features

  • Five-story atrium
  • Finance trading lab with Bloomberg Terminal Room
  • 300-seat auditorium
  • 160-seat event space
  • 100-seat lecture hall
  • 45-seat seminar rooms
  • 44-seat computer classrooms
  • 60-seat classrooms
  • Executive MBA classroom
  • 24-seat classrooms
  • Special areas for experiential learning simulations and business consulting
  • Videoconferencing capabilities
  • Integrated teaching technology in all classrooms
  • Recording studio to support LeBow College’s online programs
  • Extensive areas for students to gather socially and for collaborative study, including student collaboration rooms, two quiet study areas, and 3,500 square feet of student social space
  • EMBA Alumni Lounge for the exclusive use of EMBA alumni
  • Behavioral Studies Lab
  • Starbucks
  • Green Globe certifiable, meeting worldwide sustainability standards

Gerri C. LeBow Hall brings together faculty, students, and staff in a state-of-the-art building on the University City campus. Please visit the LeBow College of Business webpage, the Behavioral Lab webpage, and the Finance Trading Lab webpage to learn more about Gerri C. LeBow Hall.

Business Analytics Faculty

Murugan Anandarajan, PhD (Drexel University) Senior Associate Dean for Academic Affairs. Professor. Cyber crime, strategic management of information technology, unstructured data mining, individual internet usage behavior (specifically abuse and addiction), application of artificial intelligence techniques in forensic accounting and ophthalmology.
Orakwue B. Arinze, PhD (London School of Economics). Professor. Client/Server computing; Enterprise Application Software (EAS)/Enterprise Resource Planning Software (ERP); knowledge-based and decision support applications in operations management.
Edward Arnheiter, PhD (University of Massachusetts, Amherst) Department of Decision Sciences. Clinical Professor. Quality implementation and management, supply chain, statistical quality control, six sigma.
Avijit Banerjee, PhD (The Ohio State University) Department of Decision Sciences. Professor. Interface with Marketing, Pricing Revenue Management, Inventory Control, Operations Planning and Scheduling, Production Planning and Control, Supply Chain Management
Hande Benson, PhD (Princeton University). Professor. Interior-point methods, Large Scale Optimization, Mathematical Programming, Nonlinear Optimization, Operations and Supply Chain Optimization, Optimization Software, Portfolio Optimization
Muge Capan, PhD (North Carolina State University). Associate Clinical Professor. Department of Decision Sciences & MIS. Data science, industrial engineering, predictive analytics in health care systems.
Qizhi Dai, PhD (University of Minnesota). Associate Professor. Business Value of Information Technology, eCommerce, Economics of Information Technology, Information System Management.
Michaela Draganska, PhD (Kellogg School of Management, Northwestern University) Department of Marketing. Associate Professor. Advertising strategy, product assortment decisions, new product positioning, distribution channels. Marketing analytics and big data, marketing communications, marketing research, marketing strategy, technology and innovation.
Elea Feit, PhD (University of Michigan) Department of Marketing. Assistant Professor. Bayesian hierarchical models, interactive (eCommerce), marketing research, missing data.
Christopher Gaffney, PhD (Rutgers University, New Brunswick). Assistant Clinical Professor. Applied Probability, Decision Theory, Risk Analysis
David Gefen, PhD (Georgia State University) Provost Distinguished Research Professor. Professor. Strategic IT management; IT development and implementation management; research methodology; managing the adoption of large IT systems, such as MRP II, ERP, and expert systems; research methodology, eCommerce; Online Auctions; Outsourcing; SAS; Technology Adoption.
Chelsey Hill, PhD (Georgia State University). Assistant Clinical Professor. Department of Decision Sciences & MIS. Structural topic modeling, data quilting, knowledge diffusion.
Jinwook Lee, PhD (Rutgers University, New Brunswick). Assistant Professor. Decision Models, Mathematical Programming, Risk Assessment Stochastic Optimization, Stochastic Processes.
Merrill W. Liechty, PhD (Duke University). Clinical Professor. Bayesian statistics, portfolio selection, higher moment estimation, higher moment estimation, Markov Chain Monte Carlo
Arjan Raven, PhD (University of Southern California). Associate Clinical Professor. Department of Decision Sciences & MIS. Neuro-Information-Systems, task-technology fit, web-based
Matthew Schneider, PhD (Cornell University). Assistant Professor. Department of Decision Sciences & MIS. Data privacy, forecasting, time series.
Samir Shah, DPS (Pace University). Clinical Professor. Drexel University's Provost Fellow India Partnerships
Min Wang, PhD (Columbia University) Department of Decision Sciences. Associate Clinical Professor. Healthcare Operations Management, Inventory Control, Production Planning and Control, Service Management, Supply Chain Management
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