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MKTG 201 Introduction to Marketing Management 4.0 Credits
Provides a conceptual and applications-oriented framework for marketing decision-making in a dynamic environment. Emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies in product development, pricing, promotion, and distribution.
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman
Marketing BSBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/marketing/
Major: Marketing Degree Awarded: Bachelor of Science in Business Administration (BSBA) Calendar Type: Quarter Minimum Required Credits: 180.0 Co-op Options: Three Co-op (Five years); One Co-op (Four years); No Co-op (Four years) Classification of Instructional Programs (CIP) code: 52.1401 Standard Occupational Classification (SOC) code: 11-2021
Technology Innovation Management BSBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/technologyinnovationmanagement/
Co-Major: Technology Innovation Management Degree Awarded: Bachelor of Science in Business Administration (BSBA) Calendar Type: Quarter Minimum Required Credits: 180.0 Co-op Options: Three Co-op (Five years); One Co-op (Four years); No Co-op (Four years) Classification of Instructional Programs (CIP) code: 52.1201 Standard Occupational Classification (SOC) code: 11-3021; 15-1131
International Business BSBA
http://catalog.drexel.edu/undergraduate/schoolofeconomics/internationalbusiness/
...200 MIS 200 , MKTG 201 MKTG 201 or STAT 201 STAT 201 . Please note that...
Behavioral Economics, Business, and Organizations BS
...elective/Free elective 4.0 MKTG 201 4.0 MKTG 356 4.0 Free elective...
General Business BSBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/generalbusiness/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
Accounting BSBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/accounting/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
Business Analytics BSBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/businessanalytics/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
Esport Business BSBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/esportbusiness/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
Finance BSBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/finance/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
Legal Studies BSBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/legalstudies/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 Please note that Business Flexible...
Management Information Systems BSBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/managementinformationsystems/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
Operations & Supply Chain Management BSBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/operationandsupplychainmanagement/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
Organizational Management BSBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/organizationalmanagement/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
Real Estate Management and Development BSBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/realestatemanagementanddevelopment/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
Sport Business BSBA
http://catalog.drexel.edu/undergraduate/collegeofbusiness/sportbusiness/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
Business Economics BSBA
http://catalog.drexel.edu/undergraduate/schoolofeconomics/businesseconomics/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
International Business Co-Major BSBA
http://catalog.drexel.edu/undergraduate/schoolofeconomics/internationalbusinesscomajor/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . *** Please see General Education Electives...
Finance BSBA/Entrepreneurship and Innovation MS
http://catalog.drexel.edu/undergraduate/collegeofbusiness/financebsba-entreandinnovationms/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 *** Please see General Education Electives...
General Business BSBA/Health Administration MHAD
http://catalog.drexel.edu/undergraduate/collegeofbusiness/generalbusinessbsba-healthadminmhad/
...200, OPM 200, MIS 200, MKTG 201 or STAT 201. *** Please see General Education Electives...
Business Undeclared
http://catalog.drexel.edu/undergraduate/collegeofbusiness/businessundeclared/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
