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MKTG 201 Introduction to Marketing Management 4.0 Credits
Provides a conceptual and applications-oriented framework for marketing decision-making in a dynamic environment. Emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies in product development, pricing, promotion, and distribution.
Repeat Status: Not repeatable for credit
Marketing BSBA
https://catalog.drexel.edu/undergraduate/collegeofbusiness/marketing/
Major: Marketing Degree Awarded: Bachelor of Science in Business Administration (BSBA) Calendar Type: Quarter Minimum Required Credits: 180.0 Co-op Options: Three Co-op (Five years); One Co-op (Four years); No Co-op (Four years) Classification of Instructional Programs (CIP) code: 52.1401 Standard Occupational Classification (SOC) code: 11-2021
Marketing BSBA / Business Administration MBA
https://catalog.drexel.edu/undergraduate/collegeofbusiness/marketingbsba-mba/
Major: Marketing and Business Administration Degree Awarded: Bachelor of Science in Business Administration (BSBA) and Master of Science in Business Administration (MBA) Calendar Type: Quarter Minimum Required Credits: 228.0 Co-op Options: One Co-op (Five years)
Behavioral Economics, Business, and Organizations BS
...elective/Free elective 4.0 MKTG 201 4.0 MKTG 356 4.0 Free elective...
General Business BSBA
https://catalog.drexel.edu/undergraduate/collegeofbusiness/generalbusiness/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
Accounting BSBA
https://catalog.drexel.edu/undergraduate/collegeofbusiness/accounting/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
Business Analytics BSBA
https://catalog.drexel.edu/undergraduate/collegeofbusiness/businessanalytics/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
Finance BSBA
https://catalog.drexel.edu/undergraduate/collegeofbusiness/finance/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
Management Information Systems BSBA
https://catalog.drexel.edu/undergraduate/collegeofbusiness/managementinformationsystems/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
Operations & Supply Chain Management BSBA
https://catalog.drexel.edu/undergraduate/collegeofbusiness/operationandsupplychainmanagement/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
Real Estate Management and Development BSBA
https://catalog.drexel.edu/undergraduate/collegeofbusiness/realestatemanagementanddevelopment/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
Sport Business BSBA
https://catalog.drexel.edu/undergraduate/collegeofbusiness/sportbusiness/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
Business Law BSBA
https://catalog.drexel.edu/undergraduate/collegeofbusiness/businesslaw/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 Please note that Business Flexible...
Management BSBA
https://catalog.drexel.edu/undergraduate/collegeofbusiness/management/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
International Business BSBA
https://catalog.drexel.edu/undergraduate/schoolofeconomics/internationalbusiness/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
Accounting BSBA / Master of Business Administration MBA
https://catalog.drexel.edu/undergraduate/collegeofbusiness/accountingbsba-mba/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . ** Please see General Education Electives...
Finance BSBA / Business Administration MBA
https://catalog.drexel.edu/undergraduate/collegeofbusiness/financebsba-mba/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . *** Please see General Education Electives...
International Business BSBA / Business Administration MBA
https://catalog.drexel.edu/undergraduate/collegeofbusiness/internationalbusinessbsba-mba/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . ** Co-op cycles may vary...
Management Information Systems BSBA / Business Administration MBA
https://catalog.drexel.edu/undergraduate/collegeofbusiness/managementinformationsystemsbsba-mba/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
Operations & Supply Chain Management BSBA / Business Administration MBA
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
Sport Business BSBA / Business Administration MBA
https://catalog.drexel.edu/undergraduate/collegeofbusiness/sportbusinessbsba-mba/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...
Finance BSBA/Entrepreneurship and Innovation MS
https://catalog.drexel.edu/undergraduate/collegeofbusiness/financebsba-entreandinnovationms/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 *** Please see General Education Electives...
General Business BSBA/Health Administration MHA
https://catalog.drexel.edu/undergraduate/collegeofbusiness/generalbusinessbsba-healthadminmhad/
...200, OPM 200, MIS 200, MKTG 201 or STAT 201. *** Please see General Education Electives...
General Business BSBA/Business Administration MBA
https://catalog.drexel.edu/undergraduate/collegeofbusiness/generalbusinessbsba-mba/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . ** Please see General Education Electives...
Business Law BSBA / Master of Business Administration MBA
https://catalog.drexel.edu/undergraduate/collegeofbusiness/businesslawmba/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . ** Please see General Education Electives...
Accounting BSBA / Accounting MSA
https://catalog.drexel.edu/undergraduate/collegeofbusiness/accountingbsba-accountingmsa/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . ** Please see General Education Electives...
Business Undeclared
https://catalog.drexel.edu/undergraduate/collegeofbusiness/businessundeclared/
...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...