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MKTG 201 Introduction to Marketing Management 4.0 Credits

Provides a conceptual and applications-oriented framework for marketing decision-making in a dynamic environment. Emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies in product development, pricing, promotion, and distribution.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit

Marketing BSBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/marketing/

Major: Marketing Degree Awarded: Bachelor of Science in Business Administration (BSBA) Calendar Type: Quarter Minimum Required Credits: 180.0 Co-op Options: Three Co-op (Five years); One Co-op (Four years); No Co-op (Four years) Classification of Instructional Programs (CIP) code: 52.1401 Standard Occupational Classification (SOC) code: 11-2021

Marketing BSBA / Business Administration MBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/marketingbsba-mba/

Major:  Marketing and Business Administration Degree Awarded: Bachelor of Science in Business Administration (BSBA) and Master of Science in Business Administration (MBA) Calendar Type: Quarter Minimum Required Credits:  228.0 Co-op Options:  One Co-op (Five years)  

General Business BSBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/generalbusiness/

...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...

Accounting BSBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/accounting/

...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...

Business Analytics BSBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/businessanalytics/

...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...

Finance BSBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/finance/

...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...

Management Information Systems BSBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/managementinformationsystems/

...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...

Operations & Supply Chain Management BSBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/operationandsupplychainmanagement/

...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...

Sport Business BSBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/sportbusiness/

...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...

Business Law BSBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/businesslaw/

...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 Please note that Business Flexible...

Management BSBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/management/

...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...

International Business BSBA

https://catalog.drexel.edu/undergraduate/schoolofeconomics/internationalbusiness/

...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...

Accounting BSBA / Master of Business Administration MBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/accountingbsba-mba/

...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . ** Please see General Education Electives...

Finance BSBA / Business Administration MBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/financebsba-mba/

...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . *** Please see General Education Electives...

Sport Business BSBA / Business Administration MBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/sportbusinessbsba-mba/

...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...

Finance BSBA/Entrepreneurship and Innovation MS

https://catalog.drexel.edu/undergraduate/collegeofbusiness/financebsba-entreandinnovationms/

...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 *** Please see General Education Electives...

General Business BSBA/Business Administration MBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/generalbusinessbsba-mba/

...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . ** Please see General Education Electives...

Business Law BSBA / Master of Business Administration MBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/businesslawmba/

...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . ** Please see General Education Electives...

Accounting BSBA / Accounting MSA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/accountingbsba-accountingmsa/

...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . ** Please see General Education Electives...

Business Undeclared

https://catalog.drexel.edu/undergraduate/collegeofbusiness/businessundeclared/

...200 , OPM 200 , MIS 200 , MKTG 201 or STAT 201 . Please note that Business Flexible...