Marketing BSBA

Major: Marketing
Degree Awarded: Bachelor of Science in Business Administration (BSBA)
Calendar Type: Quarter
Minimum Required Credits: 180.0
Co-op Options: Three Co-op (Five years); One Co-op (Four years); No Co-op (Four years)
Classification of Instructional Programs (CIP) code: 52.1401
Standard Occupational Classification (SOC) code: 11-2021

About the Program

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, and implement methods of distribution so that customers receive products and services where and when they want them. Marketing may also focus on influencing society through behavioral changes regarding issues such as addiction, environmental issues, diversity, equity, and inclusion, among many others. Perhaps the most basic marketing skill is to be able to see an organization’s activities from the customer’s viewpoint.

A major in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, digital marketing, customer analytics, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, marketing planning and analysis, public relations, marketing entrepreneurship, and new-product development.

Please Note: No more than 2 courses or 8.0 credits can be counted towards any additional major/minor/co-major or certificate in the BSBA program.

Additional Information

For more information please contact our Undergraduate Advising department at lebowadv@drexel.edu. 

Degree Requirements

*

Students not participating in co-op will not take COOP 101; 1 credit of Free Elective will be added in place of COOP 101.

Co-op cycles may vary. Students are assigned a co-op cycle (fall/winter, spring/summer, summer-only) based on their co-op program (4-year, 5-year) and major.

COOP 101 registration is determined by the co-op cycle assigned and may be scheduled in a different term. Select students may be eligible to take COOP 001 in place of COOP 101.

**

Please see General Education Electives catalog webpage for an up to date listing of eligible courses

***

Please note that Business Flexible Requirement courses are all required but can be taken in any order or sequence based on student choice or major. Please consult your academic advisor for additional guidance.  

Writing-Intensive Course Requirements

In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.

A "WI" next to a course in this catalog may indicate that this course can fulfill a writing-intensive requirement. For the most up-to-date list of writing-intensive courses being offered, students should check the Writing Intensive Course List at the University Writing Program. Students scheduling their courses can also conduct a search for courses with the attribute "WI" to bring up a list of all writing-intensive courses available that term.

Sample Plan of Study

4 year, no co-op

*

Students not participating in co-op will not take COOP 101; 1 credit of Free Elective will be added in place of COOP 101.

**

Select INTB 200, OPM 200, MIS 200, MKTG 201 or STAT 201. Please note that Business Flexible Requirement courses are all required but can be taken in any order or sequence based on student choice or major. Please consult your academic advisor for additional guidance.  

***

Please see General Education Electives catalog webpage for an up to date listing of eligible courses.

†

Select a course that has one the following subject codes: (ACCT) Accounting, (BSAN) Business Analytics, (STAT) Business Statistics, (ECON) Economics, (FIN) Finance, (BUSN) General Business, (HRMT) Human Resource Management, (INTB) International Business, (BLAW) Business Law, (MGMT) Management, (MIS) Management Information Systems, (MKTG) Marketing, (OPM) Operations Management, (OPR) Operations Research, (ORGB) Organizational Behavior, (REMD) Real Estate Management & Development, (SMT) Sport Management, or (TAX) Taxation with a course number range of 100-499, including T280, T380, and T480. This course cannot be applied to your major or minor.

4 year, 1 co-op (Fall/Winter)

*

Co-op cycles may vary. Students are assigned a co-op cycle (fall/winter, spring/summer, summer-only) based on their co-op program (4-year, 5-year) and major.

COOP 101 registration is determined by the co-op cycle assigned and may be scheduled in a different term. Select students may be eligible to take COOP 001 in place of COOP 101.

**

Select INTB 200, OPM 200, MIS 200, MKTG 201 or STAT 201. Please note that Business Flexible Requirement courses are all required but can be taken in any order or sequence based on student choice or major. Please consult your academic advisor for additional guidance.  

***

Please see General Education Electives catalog webpage for an up to date listing of eligible courses.

†

Select a course that has one the following subject codes: (ACCT) Accounting, (BSAN) Business Analytics, (STAT) Business Statistics, (ECON) Economics, (FIN) Finance, (BUSN) General Business, (HRMT) Human Resource Management, (INTB) International Business, (BLAW) Business Law, (MGMT) Management, (MIS) Management Information Systems, (MKTG) Marketing, (OPM) Operations Management, (OPR) Operations Research, (ORGB) Organizational Behavior, (REMD) Real Estate Management & Development, (SMT) Sport Management, or (TAX) Taxation with a course number range of 100-499, including T280, T380, and T480. This course cannot be applied to your major or minor.

5 year, 3 co-op (Fall/Winter)

*

Co-op cycles may vary. Students are assigned a co-op cycle (fall/winter, spring/summer, summer-only) based on their co-op program (4-year, 5-year) and major.

COOP 101 registration is determined by the co-op cycle assigned and may be scheduled in a different term. Select students may be eligible to take COOP 001 in place of COOP 101.

**

Select INTB 200, OPM 200, MIS 200, MKTG 201 or STAT 201. Please note that Business Flexible Requirement courses are all required but can be taken in any order or sequence based on student choice or major. Please consult your academic advisor for additional guidance.  

***

Please see General Education Electives catalog webpage for an up to date listing of eligible courses.

†

Select a course that has one the following subject codes: (ACCT) Accounting, (BSAN) Business Analytics, (STAT) Business Statistics, (ECON) Economics, (FIN) Finance, (BUSN) General Business, (HRMT) Human Resource Management, (INTB) International Business, (BLAW) Business Law, (MGMT) Management, (MIS) Management Information Systems, (MKTG) Marketing, (OPM) Operations Management, (OPR) Operations Research, (ORGB) Organizational Behavior, (REMD) Real Estate Management & Development, (SMT) Sport Management, or (TAX) Taxation with a course number range of 100-499, including T280, T380, and T480. This course cannot be applied to your major or minor.

Co-op/Career Opportunities

As businesses continue to look for ways to improve their marketing campaigns, the need for candidates able to provide industry insights based on research and branding strategies continues to rise.

Whether you’re looking to enter the fields of technology and finance or work directly in business consulting and management, a degree in marketing can be a great starting point for any career.

Visit the Drexel Steinbright Career Development Center page for more detailed information on co-op and post-graduate opportunities. Also visit the Career Guides provided by the Steinbright Career Development Center.

Facilities

Marketing Faculty