Marketing

Major: Marketing
Degree Awarded: Bachelor of Science in Business Administration (BSBA)
Calendar Type: Quarter
Minimum Required Credits: 180.0
Co-op Options: Three Co-op (Five years); One Co-op (Four years); No Co-op (Four years)
Classification of Instructional Programs (CIP) code: 52.1401
Standard Occupational Classification (SOC) code: 11-2021

About the Program

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, and implement methods of distribution so that customers receive products and services where and when they want them. Marketing may also focus on influencing society through behavioral changes regarding issues such as addiction, environmental issues, diversity, equity, and inclusion, among many others. Perhaps the most basic marketing skill is to be able to see an organization’s activities from the customer’s viewpoint.

A major in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, digital marketing, customer analytics, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, marketing planning and analysis, public relations, marketing entrepreneurship, and new-product development.

Additional Information

For more information about the major, contact the Department of Marketing.

Degree Requirements

Bachelor of Science in Business Administration (BSBA) Degree Requirements
CIVC 101Introduction to Civic Engagement1.0
COM 270 [WI] Business Communication3.0
COOP 101Career Management and Professional Development *1.0
ENGL 101Composition and Rhetoric I: Inquiry and Exploratory Research3.0
or ENGL 111 English Composition I
ENGL 102Composition and Rhetoric II: Advanced Research and Evidence-Based Writing3.0
or ENGL 112 English Composition II
ENGL 103Composition and Rhetoric III: Themes and Genres3.0
or ENGL 113 English Composition III
MATH 101Introduction to Analysis I4.0
MATH 102Introduction to Analysis II4.0
PHIL 105Critical Reasoning3.0
PSY 101General Psychology I3.0
UNIV B101The Drexel Experience1.0
UNIV B201 [WI] Career Management1.0
English literature elective ENGL 200 through ENGL 3993.0
Fine Arts elective3.0
Courses with the following subjects and course range from 100-499. Architecture (ARCH), Art History (ARTH), Dance (DANC), Film Studies (FMST), Interior Design (INTR), Music (MUSC), Photography (PHTO), Visual Studies (VSST), Screenwriting & Playwriting (SCRP),Theatre (THTR)
History (HIST) elective4.0
Select two of the following:6.0
Applied Cells, Genetics & Physiology
Applied Biological Diversity, Ecology & Evolution
Applied Chemistry
Applied Physics
Electricity and Motion
Light and Sound
General Education Electives12.0
Students select (12.0) credits of general education electives, with a minimum of one course in each of the following four categories.
Diversity & Multicultural
Society and Culture
Courses with the following subjects and course range from 100-499. Communications (COM), English (ENGL), Fine Arts (ARCH, ARTH, DANC, DIGM, FMVD, SCRP, FMST, INTR, MUSC, PHTO, THTR, WBDV, VSST), Global Studies (GST), Language (LANG) or Philosophy (PHIL)
Social Science
Courses with the following subjects and course range from 100-499. Anthropology (ANTH), Criminology and Justice Studies (CJS), History (HIST), Sociology (SOC), Political Science (PSCI), Psychology (PSY)
Science
Courses with the following subjects and course range from 100-499. Computer Science (CS), Information Systems (INFO), Science, Technology and Society (SCTS)
Business Requirements
ACCT 115Financial Accounting Foundations4.0
ACCT 116Managerial Accounting Foundations4.0
BLAW 201Business Law I4.0
BSAN 160Business Analytics and Data Visualization4.0
BUSN 101Foundations of Business I4.0
BUSN 102Foundations of Business II4.0
ECON 201Principles of Microeconomics4.0
ECON 202Principles of Macroeconomics4.0
FIN 301Introduction to Finance4.0
INTB 200International Business4.0
MGMT 450Strategy and Competitive Advantage4.0
MIS 200Management Information Systems4.0
MKTG 201Introduction to Marketing Management4.0
OPM 200Operations Management4.0
ORGB 300 [WI] Organizational Behavior4.0
STAT 201Introduction to Business Statistics4.0
Select one of the following: 4.0
Introduction to Entrepreneurship
For-Profit Business Consulting
Nonprofit Business Consulting
Startup Business Consulting
International Business Consulting
Negotiations and Conflict Resolution
Sport Business Consulting
Business Statistics II
Marketing Major Required Course
MKTG 326Marketing Insights4.0
MKTG 356Consumer Behavior4.0
MKTG 380Seminar in Marketing Strategy4.0
Select six (6) of the following:24.0
Selling and Sales Management
Advertising & Integrated Marketing Communications
Marketing Channels and Distribution Systems
Professional Personal Selling
New Product Development
Services Marketing
Marketing for Non-Profit Organizations
Interactive Marketing
Global Marketing
Brand and Reputation Management
Marketing for New Ventures
Digital Marketing
Customer Analytics
Data-Driven Digital Marketing
Corporate Responsibility Management
Free Electives18.0
Total Credits180.0
*

Students not participating in co-op will not take COOP 101; 1 credit of Free Elective will be added in place of COOP 101.

Co-op cycles may vary. Students are assigned a co-op cycle (fall/winter, spring/summer, summer-only) based on their co-op program (4-year, 5-year) and major.

COOP 101 registration is determined by the co-op cycle assigned and may be scheduled in a different term. Select students may be eligible to take COOP 001 in place of COOP 101.

Writing-Intensive Course Requirements

In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.

A "WI" next to a course in this catalog may indicate that this course can fulfill a writing-intensive requirement. For the most up-to-date list of writing-intensive courses being offered, students should check the Writing Intensive Course List at the University Writing Program. Students scheduling their courses can also conduct a search for courses with the attribute "WI" to bring up a list of all writing-intensive courses available that term.

Sample Plan of Study

4 year, no co-op

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
BUSN 1014.0BUSN 1024.0ACCT 1154.0VACATION
ECON 2014.0CIVC 1011.0BSAN 1604.0 
ENGL 101 or 1113.0ECON 2024.0ENGL 103 or 1133.0 
MATH 1014.0ENGL 102 or 1123.0PSY 1013.0 
UNIV B1011.0MATH 1024.0General Education elective3.0 
 16 16 17 0
Second Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
ACCT 1164.0BLAW 2014.0FIN 3014.0VACATION
STAT 2014.0COM 2703.0MKTG 2014.0 
History (HIST) elective4.0INTB 2004.0ORGB 3004.0 
Select one of the following:3.0Select one of the following:3.0ENGL 200 - ENGL 399 course3.0 
  
  
  
 15 14 15 0
Third Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
MIS 2004.0MKTG 3264.0MKTG 3564.0VACATION
OPM 2004.0PHIL 1053.0Free elective3.0 
General Education elective3.0Free elective6.0General Education elective3.0 
Marketing (MKTG) elective4.0Select one of the following:4.0Marketing (MKTG) elective4.0 
   
   
   
   
   
   
   
   
 15 17 14 0
Fourth Year
FallCreditsWinterCreditsSpringCredits 
MGMT 4504.0MKTG 3804.0Free electives *10.0 
Fine Arts elective3.0UNIV B2011.0Marketing (MKTG) elective4.0 
Marketing (MKTG) electives8.0General Education elective 3.0  
 Marketing (MKTG) elective4.0  
 15 12 14 
Total Credits 180
*

Students not participating in co-op will not take COOP 101; 1 credit of Free Elective will be added in place of COOP 101.

4 year, 1 co-op (Fall/Winter)

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
BUSN 1014.0BUSN 1024.0ACCT 1154.0VACATION
ECON 2014.0CIVC 1011.0BSAN 1604.0 
ENGL 101 or 1113.0COOP 101*1.0ENGL 103 or 1133.0 
MATH 1014.0ECON 2024.0PSY 1013.0 
UNIV B1011.0ENGL 102 or 1123.0General Education elective3.0 
 MATH 1024.0  
 16 17 17 0
Second Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
ACCT 1164.0BLAW 2014.0FIN 3014.0MIS 2004.0
STAT 2014.0COM 2703.0MKTG 2014.0OPM 2004.0
History (HIST) elective4.0INTB 2004.0ORGB 3004.0General Education elective3.0
Select one of the following:3.0Select one of the following:3.0ENGL 200 - ENGL 399 course3.0Markting (MKTG) elective4.0
  
  
  
 15 14 15 15
Third Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
COOP EXPERIENCECOOP EXPERIENCEMKTG 3264.0MKTG 3564.0
  PHIL 1053.0Free elective3.0
  Free electives6.0General Education elective3.0
  Select one of the following:4.0Markting (MKTG) elective4.0
   
   
   
   
   
   
   
   
 0 0 17 14
Fourth Year
FallCreditsWinterCreditsSpringCredits 
MGMT 4504.0MKTG 3804.0Free electives9.0 
Fine Arts elective3.0UNIV B2011.0Marketing (MKTG) elective4.0 
Markting (MKTG) electives8.0General Education elective3.0  
 Marketing (MKTG) elective4.0  
 15 12 13 
Total Credits 180
*

Co-op cycles may vary. Students are assigned a co-op cycle (fall/winter, spring/summer, summer-only) based on their co-op program (4-year, 5-year) and major.

COOP 101 registration is determined by the co-op cycle assigned and may be scheduled in a different term. Select students may be eligible to take COOP 001 in place of COOP 101.

5 year, 3 co-op (Fall/Winter)

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
BUSN 1014.0BUSN 1024.0ACCT 1154.0VACATION
ECON 2014.0CIVC 1011.0BSAN 1604.0 
ENGL 101 or 1113.0ECON 2024.0COOP 101*1.0 
MATH 1014.0ENGL 102 or 1123.0ENGL 103 or 1133.0 
UNIV B1011.0MATH 1024.0PSY 1013.0 
  General Education elective3.0 
 16 16 18 0
Second Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
ACCT 1164.0BLAW 2014.0COOP EXPERIENCECOOP EXPERIENCE
STAT 2014.0COM 2703.0  
History (HIST) elective4.0INTB 2004.0  
Select one of the following:3.0Select one of the following:3.0  
  
  
  
 15 14 0 0
Third Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
FIN 3014.0MIS 2004.0COOP EXPERIENCECOOP EXPERIENCE
MKTG 2014.0OPM 2004.0  
ORGB 3004.0General Education elective3.0  
ENGL 200 - ENGL 399 course3.0Marketing (MKTG) elective4.0  
 15 15 0 0
Fourth Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
MKTG 3264.0MKTG 3564.0COOP EXPERIENCECOOP EXPERIENCE
PHIL 1053.0Free elective3.0  
Free electives6.0General Education elective3.0  
Select one of the following:4.0Marketing (MKTG) elective4.0  
   
   
   
   
   
   
   
   
 17 14 0 0
Fifth Year
FallCreditsWinterCreditsSpringCredits 
MGMT 4504.0MKTG 3804.0Free electives9.0 
Fine Arts elective3.0UNIV B2011.0Marketing (MKTG) elective4.0 
Marketing (MKTG) electives8.0General Education elective3.0  
 Markting (MKTG) Elective4.0  
 15 12 13 
Total Credits 180
*

Co-op cycles may vary. Students are assigned a co-op cycle (fall/winter, spring/summer, summer-only) based on their co-op program (4-year, 5-year) and major.

COOP 101 registration is determined by the co-op cycle assigned and may be scheduled in a different term. Select students may be eligible to take COOP 001 in place of COOP 101.

Co-op/Career Opportunities

As businesses continue to look for ways to improve their marketing campaigns, the need for candidates able to provide industry insights based on research and branding strategies continues to rise.

Whether you’re looking to enter the fields of technology and finance or work directly in business consulting and management, a degree in marketing can be a great starting point for any career.

What Type of Job Skills Will You Gain From an Marketing Degree?

An undergraduate marketing degree will provide you with the skills you need to achieve your career goals in many industries. An example of the skills this degree provides includes:

  • Selling and sales management
  • Advertising & integrated marketing communications
  • New product development
  • Services marketing
  • Marketing for non-profit organizations
  • Global marketing
  • Brand and reputation management
  • Digital marketing

What Can You Do with a Degree in Marketing?

A major in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, digital marketing, customer analytics, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, purchasing, wholesaling, marketing planning and analysis, public relations, marketing entrepreneurship, and new-product development.

What is the Average Salary for an Marketing Major?

Drexel LeBow 2018 marketing graduates earned an average starting salary of $56,303.

Career Growth Opportunities for Marketing Majors

Career opportunities are present in all types of organizations and include specialized roles such as brand manager, market researcher, sales promotion and management consultant.

Common Job Titles for Undergraduate Marketing Majors

  • Marketing manager
  • Communications manager
  • Public relations specialist
  • Brand manager
  • Product marketing manager
  • Market research analyst
  • Digital marketing specialist
  • Content marketing specialist
  • SEO specialist
  • Social media marketer
  • Marketing automation specialist

Innovative Industries in Marketing

The skills a marketing degree provides can be applied to any industry. An example of industries where marketing may be used includes:

  • Consumer Services
  • Education
  • Tech/Software/Biotech
  • Consumer Packaged Goods
  • Energy

Co-op Landings

Students majoring in marketing landed co-op positions at the following companies:

  • Comcast Corporation
  • Drexel University
  • Independence Blue Cross
  • Publicis Health
  • SAP America

Job Landings

Marketing graduates found positions at the following companies:

  • GlaxoSmithKline
  • JP Morgan Chase
  • Vanguard

Professional Associations

Continuing Education Opportunities

Visit the Drexel Steinbright Career Development Center page for more detailed information on co-op and post-graduate opportunities. Also visit the Career Guides provided by the Steinbright Career Development Center.

Facilities

The 12-story, 177,500-square-foot home for LeBow College of Business is located at the heart of the Drexel University campus, at the intersection of Woodland Walk and Market Street, where it forms a gateway to Drexel and a backdrop to the historic statue of A. J. Drexel (Moses Ezekiel, 1904). The diagonal massing of the lower floors follows Woodland Walk and combines with the new Papadakis Integrated Sciences Building (Diamond & Schmitt, 2011) to energize the University’s central quadrangle. The building’s tower will mark the LeBow College and Drexel campus from all directions while the open, glassy Market Street façade will showcase the College’s student activities to passersby.

The building’s organization unites the school’s various constituencies around a five-story-high atrium ringed by classrooms, student lounges, events spaces, and offices. The atrium is immediately accessible from main entrances at the three corners of the building. An open stair within the atrium leads to a 300-seat auditorium and 100-seat lecture hall one floor below and to a divisible multipurpose room and additional classrooms above. The building’s upper floors contain faculty offices interspersed with seminar rooms and group study rooms. The top floor houses the Dean’s suite and a boardroom and conference suite that opens to east- and west-facing terraces.

The building’s warm masonry and glass exterior reflects the emerging vocabulary of the next generation of Drexel buildings. Sophisticated solar shading devices allow maximum transparency between the inside and outside while supporting the building’s high environmental aspirations.

Key Building Features

  • Five-story atrium
  • Finance trading lab with Bloomberg Terminal Room
  • 300-seat auditorium
  • 160-seat event space
  • 100-seat lecture hall
  • 45-seat seminar rooms
  • 44-seat computer classrooms
  • 60-seat classrooms
  • Executive MBA classroom
  • 24-seat classrooms
  • Special areas for experiential learning simulations and business consulting
  • Videoconferencing capabilities
  • Integrated teaching technology in all classrooms
  • Recording studio to support LeBow College’s online programs
  • Extensive areas for students to gather socially and for collaborative study, including student collaboration rooms, two quiet study areas, and 3,500 square feet of student social space
  • EMBA Alumni Lounge for the exclusive use of EMBA alumni
  • Behavioral Studies Lab
  • Starbucks
  • Green Globe certifiable, meeting worldwide sustainability standards

Gerri C. LeBow Hall brings together faculty, students, and staff in a state-of-the-art building on the University City campus. Please visit the LeBow College of Business webpage, the Behavioral Lab webpage, and the Finance Trading Lab webpage to learn more about Gerri C. LeBow Hall.


Marketing Faculty

Trina larsen Andras, PhD (University of Texas at Austin) Head of the Department of Marketing; Academic Director, Center for Corporate Research Management. Professor. International marketing, marketing channels management, cross-cultural communication.
Boryana Dimitrova, PhD (Drexel University). Assistant Clinical Professor. Global marketing, inter-organizational, marketing channels, retailing and retail management.
Michaela Draganska, PhD (Kellogg School of Management, Northwestern University) Department of Marketing. Associate Professor. Advertising strategy, product assortment decisions, new product positioning, distribution channels. Marketing analytics and big data, marketing communications, marketing research, marketing strategy, technology and innovation.
Lawrence Duke, MBA (Harvard Business School). Associate Clinical Professor. International marketing and strategy, new product development, business-to-business marketing, marketing of financial services.
Elea Feit, PhD (University of Michigan) Department of Marketing. Assistant Professor. Bayesian hierarchical models, interactive (eCommerce), marketing research, missing data.
William Halvena, PhD (Columbia University). Associate Clinical Professor. Quantitative Marketing, Marketing Research, Consumer Behavior
Jillian Hmurovic, PhD (University of Pittsburgh). Assistant Professor. Decision-making, time architecture, social impact.
Michael Howley, PhD (Arizona State University). Clinical Professor. Investments in dissatisfied customers, service recovery, health-care marketing, marketing of service organizations, financial consequences of marketing actions.
Yanliu Huang, PhD (The Wharton School, University of Pennsylvania). Associate Professor. Consumer n-store decision making, consumer planning, health marketing, memory and learning.
Daniel Korschun, PhD (Boston University). Associate Professor. Brand and corporate reputation management, corporate social responsibility, internal marketing, marketing strategy, relationship marketing.
Rajneesh Suri, PhD (University of Illinois at Urbana-Champaign) Associate Dean for Research, Marketing Department. Professor. Pricing, promotions and branding.
Srinivasan Swaminathan, PhD (University of Texas-Austin). Professor. Marketing research and strategy, pricing and promotions, loyalty and satisfaction.
Chen Wang, PhD (University of British Columbia). Associate Professor. Consumer curiosity, self-regulation and goals, sensory perception.

Emeritus Faculty

Rolph E. Anderson, PhD (University of Florida) Royal H. Gibson Sr. Professor of Marketing. Professor Emeritus. Personal selling and sales management; multivariate data analysis; customer relationship management (CRM); customer satisfaction and customer loyalty.
Bert Rosenbloom, PhD (Temple University) Rauth Chair of Electronic Commerce. Professor Emeritus. Marketing channels and distribution systems, electronic commerce, inter-organizational marketing management, wholesale and retail distribution, marketing strategy and planning.
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