Marketing

Major: Marketing
Degree Awarded: Bachelor of Science in Business Administration (BSBA)
Calendar Type: Quarter
Total Credit Hours: 180.0
Co-op Options: Three Co-op (Five years); One Co-op (Four years); No Co-op (Four years)
Classification of Instructional Programs (CIP) code: 52.1401
Standard Occupational Classification (SOC) code: 11-2021

About the Program

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, and implement methods of distribution so that customers receive products and services where and when they want them. Marketing may also focus on influencing society through behavioral changes regarding issues such as addiction, environmental issues, diversity, equity, and inclusion, among many others. Perhaps the most basic marketing skill is to be able to see an organization’s activities from the customer’s viewpoint.

A major in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, digital marketing, customer analytics, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, marketing planning and analysis, public relations, marketing entrepreneurship, and new-product development.

Additional Information

For more information about the major, contact the Department of Marketing.

Degree Requirements

Bachelor of Science in Business Administration (BSBA) Degree Requirements
CIVC 101Introduction to Civic Engagement1.0
COM 270 [WI] Business Communication3.0
COOP 101Career Management and Professional Development *1.0
ENGL 101Composition and Rhetoric I: Inquiry and Exploratory Research3.0
or ENGL 111 English Composition I
ENGL 102Composition and Rhetoric II: Advanced Research and Evidence-Based Writing3.0
or ENGL 112 English Composition II
ENGL 103Composition and Rhetoric III: Themes and Genres3.0
or ENGL 113 English Composition III
MATH 101Introduction to Analysis I4.0
MATH 102Introduction to Analysis II4.0
PHIL 105Critical Reasoning3.0
PSY 101General Psychology I3.0
UNIV B101The Drexel Experience1.0
UNIV B201 [WI] Career Management1.0
English literature elective ENGL 200 through ENGL 3993.0
Fine Arts elective3.0
Courses with the following subjects and course range from 100-499. Architecture (ARCH), Art History (ARTH), Dance (DANC), Film Studies (FMST), Interior Design (INTR), Music (MUSC), Photography (PHTO), Visual Studies (VSST), Screenwriting & Playwriting (SCRP),Theatre (THTR)
History (HIST) elective4.0
Select two of the following:6.0
Applied Cells, Genetics & Physiology
Applied Biological Diversity, Ecology & Evolution
Applied Chemistry
Applied Physics
Electricity and Motion
Light and Sound
General Education Electives12.0
Students select (12.0) credits of general education electives, with a minimum of one course in each of the following four categories.
Diversity & Multicultural
Society and Culture
Courses with the following subjects and course range from 100-499. Communications (COM), English (ENGL), Fine Arts (ARCH, ARTH, DANC, DIGM, FMVD, SCRP, FMST, INTR, MUSC, PHTO, THTR, WBDV, VSST), Global Studies (GST), Language (LANG) or Philosophy (PHIL)
Social Science
Courses with the following subjects and course range from 100-499. Anthropology (ANTH), Criminology and Justice Studies (CJS), History (HIST), Sociology (SOC), Political Science (PSCI), Psychology (PSY)
Science
Courses with the following subjects and course range from 100-499. Computer Science (CS), Information Systems (INFO), Science, Technology and Society (SCTS)
Business Requirements
ACCT 115Financial Accounting Foundations4.0
ACCT 116Managerial Accounting Foundations4.0
BLAW 201Business Law I4.0
BSAN 160Business Analytics and Data Visualization4.0
BUSN 101Foundations of Business I4.0
BUSN 102Foundations of Business II4.0
ECON 201Principles of Microeconomics4.0
ECON 202Principles of Macroeconomics4.0
FIN 301Introduction to Finance4.0
INTB 200International Business4.0
MGMT 450Strategy and Competitive Advantage4.0
MIS 200Management Information Systems4.0
MKTG 201Introduction to Marketing Management4.0
OPM 200Operations Management4.0
ORGB 300 [WI] Organizational Behavior4.0
STAT 201Introduction to Business Statistics4.0
Select one of the following: 4.0
Introduction to Entrepreneurship
For-Profit Business Consulting
Nonprofit Business Consulting
Startup Business Consulting
International Business Consulting
Negotiations and Conflict Resolution
Sport Business Consulting
Business Statistics II
Marketing Major Required Course
MKTG 326Marketing Insights4.0
MKTG 356Consumer Behavior4.0
MKTG 380Seminar in Marketing Strategy4.0
Select six (6) of the following:24.0
Selling and Sales Management
Advertising & Integrated Marketing Communications
Marketing Channels and Distribution Systems
Professional Personal Selling
New Product Development
Services Marketing
Marketing for Non-Profit Organizations
Interactive Marketing
Global Marketing
Brand and Reputation Management
Marketing for New Ventures
Digital Marketing
Customer Analytics
Data-Driven Digital Marketing
Corporate Responsibility Management
Free Electives18.0
Total Credits180.0

Writing-Intensive Course Requirements

In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.

A "WI" next to a course in this catalog may indicate that this course can fulfill a writing-intensive requirement. For the most up-to-date list of writing-intensive courses being offered, students should check the Writing Intensive Course List at the University Writing Program. Students scheduling their courses can also conduct a search for courses with the attribute "WI" to bring up a list of all writing-intensive courses available that term.

Sample Plan of Study

4 year, no co-op

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
BUSN 1014.0BUSN 1024.0ACCT 1154.0VACATION
ECON 2014.0CIVC 1011.0BSAN 1604.0 
ENGL 101 or 1113.0ECON 2024.0ENGL 103 or 1133.0 
MATH 1014.0ENGL 102 or 1123.0PSY 1013.0 
UNIV B1011.0MATH 1024.0General Education elective3.0 
 16 16 17 0
Second Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
ACCT 1164.0BLAW 2014.0FIN 3014.0VACATION
STAT 2014.0COM 2703.0MKTG 2014.0 
History (HIST) elective4.0INTB 2004.0ORGB 3004.0 
Select one of the following:3.0Select one of the following:3.0ENGL 200 - ENGL 399 course3.0 
  
  
  
 15 14 15 0
Third Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
MIS 2004.0MKTG 3264.0MKTG 3564.0VACATION
OPM 2004.0PHIL 1053.0Free elective3.0 
General Education elective3.0Free elective6.0General Education elective3.0 
Marketing (MKTG) elective4.0Select one of the following:4.0Marketing (MKTG) elective4.0 
   
   
   
   
   
   
   
   
 15 17 14 0
Fourth Year
FallCreditsWinterCreditsSpringCredits 
MGMT 4504.0MKTG 3804.0Free electives *10.0 
Fine Arts elective3.0UNIV B2011.0Marketing (MKTG) elective4.0 
Marketing (MKTG) electives8.0General Education elective 3.0  
 Marketing (MKTG) elective4.0  
 15 12 14 
Total Credits 180

4 year, 1 co-op (Fall/Winter)

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
BUSN 1014.0BUSN 1024.0ACCT 1154.0VACATION
ECON 2014.0CIVC 1011.0BSAN 1604.0 
ENGL 101 or 1113.0COOP 101*1.0ENGL 103 or 1133.0 
MATH 1014.0ECON 2024.0PSY 1013.0 
UNIV B1011.0ENGL 102 or 1123.0General Education elective3.0 
 MATH 1024.0  
 16 17 17 0
Second Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
ACCT 1164.0BLAW 2014.0FIN 3014.0MIS 2004.0
STAT 2014.0COM 2703.0MKTG 2014.0OPM 2004.0
History (HIST) elective4.0INTB 2004.0ORGB 3004.0General Education elective3.0
Select one of the following:3.0Select one of the following:3.0ENGL 200 - ENGL 399 course3.0Markting (MKTG) elective4.0
  
  
  
 15 14 15 15
Third Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
COOP EXPERIENCECOOP EXPERIENCEMKTG 3264.0MKTG 3564.0
  PHIL 1053.0Free elective3.0
  Free electives6.0General Education elective3.0
  Select one of the following:4.0Markting (MKTG) elective4.0
   
   
   
   
   
   
   
   
 0 0 17 14
Fourth Year
FallCreditsWinterCreditsSpringCredits 
MGMT 4504.0MKTG 3804.0Free electives9.0 
Fine Arts elective3.0UNIV B2011.0Marketing (MKTG) elective4.0 
Markting (MKTG) electives8.0General Education elective3.0  
 Marketing (MKTG) elective4.0  
 15 12 13 
Total Credits 180

5 year, 3 co-op (Fall/Winter)

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
BUSN 1014.0BUSN 1024.0ACCT 1154.0VACATION
ECON 2014.0CIVC 1011.0BSAN 1604.0 
ENGL 101 or 1113.0ECON 2024.0COOP 101*1.0 
MATH 1014.0ENGL 102 or 1123.0ENGL 103 or 1133.0 
UNIV B1011.0MATH 1024.0PSY 1013.0 
  General Education elective3.0 
 16 16 18 0
Second Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
ACCT 1164.0BLAW 2014.0COOP EXPERIENCECOOP EXPERIENCE
STAT 2014.0COM 2703.0  
History (HIST) elective4.0INTB 2004.0  
Select one of the following:3.0Select one of the following:3.0  
  
  
  
 15 14 0 0
Third Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
FIN 3014.0MIS 2004.0COOP EXPERIENCECOOP EXPERIENCE
MKTG 2014.0OPM 2004.0  
ORGB 3004.0General Education elective3.0  
ENGL 200 - ENGL 399 course3.0Marketing (MKTG) elective4.0  
 15 15 0 0
Fourth Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
MKTG 3264.0MKTG 3564.0COOP EXPERIENCECOOP EXPERIENCE
PHIL 1053.0Free elective3.0  
Free electives6.0General Education elective3.0  
Select one of the following:4.0Marketing (MKTG) elective4.0  
   
   
   
   
   
   
   
   
 17 14 0 0
Fifth Year
FallCreditsWinterCreditsSpringCredits 
MGMT 4504.0MKTG 3804.0Free electives9.0 
Fine Arts elective3.0UNIV B2011.0Marketing (MKTG) elective4.0 
Marketing (MKTG) electives8.0General Education elective3.0  
 Markting (MKTG) Elective4.0  
 15 12 13 
Total Credits 180

Co-op/Career Opportunities

Marketing opportunities abound in all types of organizations, including manufacturing firms, wholesalers, retail stores, Internet firms, service organizations, banking and financial institutions, law and accounting firms, hospitals, colleges and universities, museums, chambers of commerce, professional sports teams, government agencies, charitable foundations, churches, political campaigns, and countless other settings. Any organization that seeks to reach a particular audience or consumer group needs the skills of marketers.

There are many specialized jobs in marketing, including product and brand managers, marketing researchers, advertising executives, pricing analysts, direct (non-store) marketers, Internet marketers, professional buyers, manufacturing agents, transportation and distribution managers, industrial and consumer salespeople, stockbrokers, sales managers, college enrollment managers, wholesalers, retailers, marketing planners, sales forecasters, marketing cost analysts, public relations managers, media and event planners, sales promotion managers, trade show or exhibit marketers, new product development managers, management consultants, digital marketers, marketing data analytics and international marketers.

Co-op Experiences

When students complete their co-op jobs, they are asked to write an overview of their experiences. These brief quotes are taken from some recent student reports:

Marketing research assistant, manufacturing firm: “Assisted in the development of new products, which included gathering information concerning competitive products, markets, pricing. Conducted testing of new products. Assisted in special projects...gained good experience.”

Retail analyst, producer of luxury home products: “Supported the sales and production divisions. Tracked weekly and monthly sales information. Developed product placement charts for forecasting. Assisted in maintaining productivity reports. Developed and presented a window treatment market analysis."

Activity-based management (ABM) analyst, pharmaceuticals manufacturer: "Supported the ABM team (5 people). Member of two sub-project teams. Maintained full participation on both sub-teams while still maintaining responsibilities on core team. Developed proficiencies in re-engineering methodologies, activity-based costing methodologies, and support of change management...included as a full team member. ”

Visit the Drexel Steinbright Career Development Center page for more detailed information on co-op and post-graduate opportunities. Also visit the Career Guides provided by the Steinbright Career Development Center.

Facilities

The LeBow College of Business home is a 12-story, 177,500-square-foot academic building named Gerri C. LeBow Hall. Located in the heart of Drexel University campus, it forms a gateway to Drexel and serves as a backdrop to the historic statue of A.J. Drexel (Moses Ezekiel, 1904). 

The building’s organization unites the school’s various constituencies around a five-story-high atrium ringed by 15 classrooms of varying sizes and configurations, including a finance trading lab. The atrium is immediately accessible from main entrances at the three corners of the building. An open stair within the atrium leads to a 300-seat auditorium, 100-seat lecture hall, and a behavioral studies lab one floor below. Other amenities consist of 19 collaboration rooms, 3,500 square feet of student lounges and quiet study areas, a bank of four elevators and full ADA accessibility, and an event space with catering capacity. The building's upper floors contain faculty and staff offices interspersed with seminar and conference rooms. 

Gerri C. LeBow Hall brings together faculty, students, and staff in a state-of-the-art building on the University City campus. Please visit the LeBow College of Business webpage, the Behavioral Lab webpage, the Finance Trading Lab webpage, and the SAP Next-Gen webpage to learn more about Gerri C. LeBow Hall.


Marketing Faculty

Trina larsen Andras, PhD (University of Texas at Austin) Head of the Department of Marketing; Academic Director, Center for Corporate Research Management. Professor. International marketing, marketing channels management, cross-cultural communication.
Boryana Dimitrova, PhD (Drexel University). Assistant Clinical Professor. Global marketing, inter-organizational, marketing channels, retailing and retail management.
Michaela Draganska, PhD (Kellogg School of Management, Northwestern University) Department of Marketing. Associate Professor. Advertising strategy, product assortment decisions, new product positioning, distribution channels. Marketing analytics and big data, marketing communications, marketing research, marketing strategy, technology and innovation.
Lawrence Duke, MBA (Harvard Business School). Associate Clinical Professor. International marketing and strategy, new product development, business-to-business marketing, marketing of financial services.
Elea Feit, PhD (University of Michigan) Department of Marketing. Assistant Professor. Bayesian hierarchical models, interactive (eCommerce), marketing research, missing data.
William Halvena, PhD (Columbia University). Associate Clinical Professor. Quantitative Marketing, Marketing Research, Consumer Behavior
Jillian Hmurovic Assistant Professor. Decision-making, time architecture, social impact.
Michael Howley, PhD (Arizona State University). Clinical Professor. Investments in dissatisfied customers, service recovery, health-care marketing, marketing of service organizations, financial consequences of marketing actions.
Yanliu Huang, PhD (The Wharton School, University of Pennsylvania). Associate Professor. Consumer n-store decision making, consumer planning, health marketing, memory and learning.
Daniel Korschun, PhD (Boston University). Associate Professor. Brand and corporate reputation management, corporate social responsibility, internal marketing, marketing strategy, relationship marketing.
Rajneesh Suri, PhD (University of Illinois at Urbana-Champaign) Associate Dean for Research, Marketing Department. Professor. Pricing, promotions and branding.
Srinivasan Swaminathan, PhD (University of Texas-Austin). Professor. Marketing research and strategy, pricing and promotions, loyalty and satisfaction.
Chen Wang, PhD (University of British Columbia). Associate Professor. Consumer curiosity, self-regulation and goals, sensory perception.

Emeritus Faculty

Rolph E. Anderson, PhD (University of Florida) Royal H. Gibson Sr. Professor of Marketing. Professor Emeritus. Personal selling and sales management; multivariate data analysis; customer relationship management (CRM); customer satisfaction and customer loyalty.
Bert Rosenbloom, PhD (Temple University) Rauth Chair of Electronic Commerce. Professor Emeritus. Marketing channels and distribution systems, electronic commerce, inter-organizational marketing management, wholesale and retail distribution, marketing strategy and planning.
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