Marketing
Major: Marketing
Degree Awarded: Bachelor of Science in Business Administration (BSBA)
Calendar Type: Quarter
Minimum Required Credits: 180.0
Co-op Options: Three Co-op (Five years); One Co-op (Four years); No Co-op (Four years)
Classification of Instructional Programs (CIP) code: 52.1401
Standard Occupational Classification (SOC) code: 11-2021
About the Program
Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, and implement methods of distribution so that customers receive products and services where and when they want them. Marketing may also focus on influencing society through behavioral changes regarding issues such as addiction, environmental issues, diversity, equity, and inclusion, among many others. Perhaps the most basic marketing skill is to be able to see an organization’s activities from the customer’s viewpoint.
A major in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, digital marketing, customer analytics, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, marketing planning and analysis, public relations, marketing entrepreneurship, and new-product development.
Additional Information
For more information about the major, contact the Department of Marketing.
Degree Requirements
Bachelor of Science in Business Administration (BSBA) Degree Requirements | ||
CIVC 101 | Introduction to Civic Engagement | 1.0 |
COM 270 [WI] | Business Communication | 3.0 |
COOP 101 | Career Management and Professional Development * | 1.0 |
ENGL 101 | Composition and Rhetoric I: Inquiry and Exploratory Research | 3.0 |
or ENGL 111 | English Composition I | |
ENGL 102 | Composition and Rhetoric II: Advanced Research and Evidence-Based Writing | 3.0 |
or ENGL 112 | English Composition II | |
ENGL 103 | Composition and Rhetoric III: Themes and Genres | 3.0 |
or ENGL 113 | English Composition III | |
MATH 101 | Introduction to Analysis I | 4.0 |
MATH 102 | Introduction to Analysis II | 4.0 |
PHIL 105 | Critical Reasoning | 3.0 |
PSY 101 | General Psychology I | 3.0 |
UNIV B101 | The Drexel Experience | 1.0 |
UNIV B201 [WI] | Career Management | 1.0 |
English literature elective ENGL 200 through ENGL 399 | 3.0 | |
Fine Arts elective | 3.0 | |
Courses with the following subjects and course range from 100-499. Architecture (ARCH), Art History (ARTH), Dance (DANC), Film Studies (FMST), Interior Design (INTR), Music (MUSC), Photography (PHTO), Visual Studies (VSST), Screenwriting & Playwriting (SCRP),Theatre (THTR) | ||
History (HIST) elective | 4.0 | |
Select two of the following: | 6.0 | |
Applied Cells, Genetics & Physiology | ||
or BIO 101 | Applied Biological Diversity, Ecology & Evolution | |
Applied Chemistry | ||
Applied Physics | ||
or PHYS 170 | Electricity and Motion | |
or PHYS 175 | Light and Sound | |
General Education Electives | 12.0 | |
Students select (12.0) credits of general education electives, with a minimum of one course in each of the following four categories. | ||
Diversity & Multicultural | ||
Society and Culture | ||
Courses with the following subjects and course range from 100-499. Communications (COM), English (ENGL), Fine Arts (ARCH, ARTH, DANC, DIGM, FMVD, SCRP, FMST, INTR, MUSC, PHTO, THTR, WBDV, VSST), Global Studies (GST), Language (LANG) or Philosophy (PHIL) | ||
Social Science | ||
Courses with the following subjects and course range from 100-499. Anthropology (ANTH), Criminology and Justice Studies (CJS), History (HIST), Sociology (SOC), Political Science (PSCI), Psychology (PSY) | ||
Science | ||
Courses with the following subjects and course range from 100-499. Computer Science (CS), Information Systems (INFO), Science, Technology and Society (SCTS) | ||
Business Requirements | ||
ACCT 115 | Financial Accounting Foundations | 4.0 |
ACCT 116 | Managerial Accounting Foundations | 4.0 |
BLAW 201 | Business Law I | 4.0 |
BSAN 160 | Business Analytics and Data Visualization | 4.0 |
BUSN 101 | Foundations of Business I | 4.0 |
BUSN 102 | Foundations of Business II | 4.0 |
ECON 201 | Principles of Microeconomics | 4.0 |
ECON 202 | Principles of Macroeconomics | 4.0 |
FIN 301 | Introduction to Finance | 4.0 |
INTB 200 | International Business | 4.0 |
MGMT 450 | Strategy and Competitive Advantage | 4.0 |
MIS 200 | Management Information Systems | 4.0 |
MKTG 201 | Introduction to Marketing Management | 4.0 |
OPM 200 | Operations Management | 4.0 |
ORGB 300 [WI] | Organizational Behavior | 4.0 |
STAT 201 | Introduction to Business Statistics | 4.0 |
Select one of the following: | 4.0 | |
Introduction to Entrepreneurship | ||
For-Profit Business Consulting | ||
Nonprofit Business Consulting | ||
Startup Business Consulting | ||
International Business Consulting | ||
Negotiations and Conflict Resolution | ||
Sport Business Consulting | ||
Business Statistics II | ||
Marketing Major Required Course | ||
MKTG 326 | Marketing Insights | 4.0 |
MKTG 356 | Consumer Behavior | 4.0 |
MKTG 380 | Seminar in Marketing Strategy | 4.0 |
Select six (6) of the following: | 24.0 | |
Selling and Sales Management | ||
Advertising & Integrated Marketing Communications | ||
Marketing Channels and Distribution Systems | ||
Professional Personal Selling | ||
New Product Development | ||
Services Marketing | ||
Marketing for Non-Profit Organizations | ||
Interactive Marketing | ||
Global Marketing | ||
Brand and Reputation Management | ||
Marketing for New Ventures | ||
Digital Marketing | ||
Customer Analytics | ||
Data-Driven Digital Marketing | ||
Corporate Responsibility Management | ||
Free Electives | 18.0 | |
Total Credits | 180.0 |
- *
Students not participating in co-op will not take COOP 101; 1 credit of Free Elective will be added in place of COOP 101.
Co-op cycles may vary. Students are assigned a co-op cycle (fall/winter, spring/summer, summer-only) based on their co-op program (4-year, 5-year) and major.
COOP 101 registration is determined by the co-op cycle assigned and may be scheduled in a different term. Select students may be eligible to take COOP 001 in place of COOP 101.
Writing-Intensive Course Requirements
In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.
A "WI" next to a course in this catalog may indicate that this course can fulfill a writing-intensive requirement. For the most up-to-date list of writing-intensive courses being offered, students should check the Writing Intensive Course List at the University Writing Program. Students scheduling their courses can also conduct a search for courses with the attribute "WI" to bring up a list of all writing-intensive courses available that term.
Sample Plan of Study
4 year, no co-op
First Year | |||||||
---|---|---|---|---|---|---|---|
Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
BUSN 101 | 4.0 | BUSN 102 | 4.0 | ACCT 115 | 4.0 | VACATION | |
ECON 201 | 4.0 | CIVC 101 | 1.0 | BSAN 160 | 4.0 | ||
ENGL 101 or 111 | 3.0 | ECON 202 | 4.0 | ENGL 103 or 113 | 3.0 | ||
MATH 101 | 4.0 | ENGL 102 or 112 | 3.0 | PSY 101 | 3.0 | ||
UNIV B101 | 1.0 | MATH 102 | 4.0 | General Education elective | 3.0 | ||
16 | 16 | 17 | 0 | ||||
Second Year | |||||||
Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
ACCT 116 | 4.0 | BLAW 201 | 4.0 | FIN 301 | 4.0 | VACATION | |
STAT 201 | 4.0 | COM 270 | 3.0 | MKTG 201 | 4.0 | ||
History (HIST) elective | 4.0 | INTB 200 | 4.0 | ORGB 300 | 4.0 | ||
Select one of the following: | 3.0 | Select one of the following: | 3.0 | ENGL 200 - ENGL 399 course | 3.0 | ||
15 | 14 | 15 | 0 | ||||
Third Year | |||||||
Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
MIS 200 | 4.0 | MKTG 326 | 4.0 | MKTG 356 | 4.0 | VACATION | |
OPM 200 | 4.0 | PHIL 105 | 3.0 | Free elective | 3.0 | ||
General Education elective | 3.0 | Free elective | 6.0 | General Education elective | 3.0 | ||
Marketing (MKTG) elective | 4.0 | Select one of the following: | 4.0 | Marketing (MKTG) elective | 4.0 | ||
15 | 17 | 14 | 0 | ||||
Fourth Year | |||||||
Fall | Credits | Winter | Credits | Spring | Credits | ||
MGMT 450 | 4.0 | MKTG 380 | 4.0 | Free electives * | 10.0 | ||
Fine Arts elective | 3.0 | UNIV B201 | 1.0 | Marketing (MKTG) elective | 4.0 | ||
Marketing (MKTG) electives | 8.0 | General Education elective | 3.0 | ||||
Marketing (MKTG) elective | 4.0 | ||||||
15 | 12 | 14 | |||||
Total Credits 180 |
- *
Students not participating in co-op will not take COOP 101; 1 credit of Free Elective will be added in place of COOP 101.
4 year, 1 co-op (Fall/Winter)
First Year | |||||||
---|---|---|---|---|---|---|---|
Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
BUSN 101 | 4.0 | BUSN 102 | 4.0 | ACCT 115 | 4.0 | VACATION | |
ECON 201 | 4.0 | CIVC 101 | 1.0 | BSAN 160 | 4.0 | ||
ENGL 101 or 111 | 3.0 | COOP 101* | 1.0 | ENGL 103 or 113 | 3.0 | ||
MATH 101 | 4.0 | ECON 202 | 4.0 | PSY 101 | 3.0 | ||
UNIV B101 | 1.0 | ENGL 102 or 112 | 3.0 | General Education elective | 3.0 | ||
MATH 102 | 4.0 | ||||||
16 | 17 | 17 | 0 | ||||
Second Year | |||||||
Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
ACCT 116 | 4.0 | BLAW 201 | 4.0 | FIN 301 | 4.0 | MIS 200 | 4.0 |
STAT 201 | 4.0 | COM 270 | 3.0 | MKTG 201 | 4.0 | OPM 200 | 4.0 |
History (HIST) elective | 4.0 | INTB 200 | 4.0 | ORGB 300 | 4.0 | General Education elective | 3.0 |
Select one of the following: | 3.0 | Select one of the following: | 3.0 | ENGL 200 - ENGL 399 course | 3.0 | Markting (MKTG) elective | 4.0 |
15 | 14 | 15 | 15 | ||||
Third Year | |||||||
Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
COOP EXPERIENCE | COOP EXPERIENCE | MKTG 326 | 4.0 | MKTG 356 | 4.0 | ||
PHIL 105 | 3.0 | Free elective | 3.0 | ||||
Free electives | 6.0 | General Education elective | 3.0 | ||||
Select one of the following: | 4.0 | Markting (MKTG) elective | 4.0 | ||||
0 | 0 | 17 | 14 | ||||
Fourth Year | |||||||
Fall | Credits | Winter | Credits | Spring | Credits | ||
MGMT 450 | 4.0 | MKTG 380 | 4.0 | Free electives | 9.0 | ||
Fine Arts elective | 3.0 | UNIV B201 | 1.0 | Marketing (MKTG) elective | 4.0 | ||
Markting (MKTG) electives | 8.0 | General Education elective | 3.0 | ||||
Marketing (MKTG) elective | 4.0 | ||||||
15 | 12 | 13 | |||||
Total Credits 180 |
- *
Co-op cycles may vary. Students are assigned a co-op cycle (fall/winter, spring/summer, summer-only) based on their co-op program (4-year, 5-year) and major.
COOP 101 registration is determined by the co-op cycle assigned and may be scheduled in a different term. Select students may be eligible to take COOP 001 in place of COOP 101.
5 year, 3 co-op (Fall/Winter)
First Year | |||||||
---|---|---|---|---|---|---|---|
Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
BUSN 101 | 4.0 | BUSN 102 | 4.0 | ACCT 115 | 4.0 | VACATION | |
ECON 201 | 4.0 | CIVC 101 | 1.0 | BSAN 160 | 4.0 | ||
ENGL 101 or 111 | 3.0 | ECON 202 | 4.0 | COOP 101* | 1.0 | ||
MATH 101 | 4.0 | ENGL 102 or 112 | 3.0 | ENGL 103 or 113 | 3.0 | ||
UNIV B101 | 1.0 | MATH 102 | 4.0 | PSY 101 | 3.0 | ||
General Education elective | 3.0 | ||||||
16 | 16 | 18 | 0 | ||||
Second Year | |||||||
Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
ACCT 116 | 4.0 | BLAW 201 | 4.0 | COOP EXPERIENCE | COOP EXPERIENCE | ||
STAT 201 | 4.0 | COM 270 | 3.0 | ||||
History (HIST) elective | 4.0 | INTB 200 | 4.0 | ||||
Select one of the following: | 3.0 | Select one of the following: | 3.0 | ||||
15 | 14 | 0 | 0 | ||||
Third Year | |||||||
Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
FIN 301 | 4.0 | MIS 200 | 4.0 | COOP EXPERIENCE | COOP EXPERIENCE | ||
MKTG 201 | 4.0 | OPM 200 | 4.0 | ||||
ORGB 300 | 4.0 | General Education elective | 3.0 | ||||
ENGL 200 - ENGL 399 course | 3.0 | Marketing (MKTG) elective | 4.0 | ||||
15 | 15 | 0 | 0 | ||||
Fourth Year | |||||||
Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
MKTG 326 | 4.0 | MKTG 356 | 4.0 | COOP EXPERIENCE | COOP EXPERIENCE | ||
PHIL 105 | 3.0 | Free elective | 3.0 | ||||
Free electives | 6.0 | General Education elective | 3.0 | ||||
Select one of the following: | 4.0 | Marketing (MKTG) elective | 4.0 | ||||
17 | 14 | 0 | 0 | ||||
Fifth Year | |||||||
Fall | Credits | Winter | Credits | Spring | Credits | ||
MGMT 450 | 4.0 | MKTG 380 | 4.0 | Free electives | 9.0 | ||
Fine Arts elective | 3.0 | UNIV B201 | 1.0 | Marketing (MKTG) elective | 4.0 | ||
Marketing (MKTG) electives | 8.0 | General Education elective | 3.0 | ||||
Markting (MKTG) Elective | 4.0 | ||||||
15 | 12 | 13 | |||||
Total Credits 180 |
- *
Co-op cycles may vary. Students are assigned a co-op cycle (fall/winter, spring/summer, summer-only) based on their co-op program (4-year, 5-year) and major.
COOP 101 registration is determined by the co-op cycle assigned and may be scheduled in a different term. Select students may be eligible to take COOP 001 in place of COOP 101.
Co-op/Career Opportunities
As businesses continue to look for ways to improve their marketing campaigns, the need for candidates able to provide industry insights based on research and branding strategies continues to rise.
Whether you’re looking to enter the fields of technology and finance or work directly in business consulting and management, a degree in marketing can be a great starting point for any career.
What Type of Job Skills Will You Gain From an Marketing Degree?
An undergraduate marketing degree will provide you with the skills you need to achieve your career goals in many industries. An example of the skills this degree provides includes:
- Selling and sales management
- Advertising & integrated marketing communications
- New product development
- Services marketing
- Marketing for non-profit organizations
- Global marketing
- Brand and reputation management
- Digital marketing
What Can You Do with a Degree in Marketing?
A major in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, digital marketing, customer analytics, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, purchasing, wholesaling, marketing planning and analysis, public relations, marketing entrepreneurship, and new-product development.
What is the Average Salary for an Marketing Major?
Drexel LeBow 2018 marketing graduates earned an average starting salary of $56,303.
Career Growth Opportunities for Marketing Majors
Career opportunities are present in all types of organizations and include specialized roles such as brand manager, market researcher, sales promotion and management consultant.
Common Job Titles for Undergraduate Marketing Majors
- Marketing manager
- Communications manager
- Public relations specialist
- Brand manager
- Product marketing manager
- Market research analyst
- Digital marketing specialist
- Content marketing specialist
- SEO specialist
- Social media marketer
- Marketing automation specialist
Innovative Industries in Marketing
The skills a marketing degree provides can be applied to any industry. An example of industries where marketing may be used includes:
- Consumer Services
- Education
- Tech/Software/Biotech
- Consumer Packaged Goods
- Energy
Co-op Landings
Students majoring in marketing landed co-op positions at the following companies:
- Comcast Corporation
- Drexel University
- Independence Blue Cross
- Publicis Health
- SAP America
Job Landings
Marketing graduates found positions at the following companies:
- GlaxoSmithKline
- JP Morgan Chase
- Vanguard
Professional Associations
Continuing Education Opportunities
Visit the Drexel Steinbright Career Development Center page for more detailed information on co-op and post-graduate opportunities. Also visit the Career Guides provided by the Steinbright Career Development Center.
Facilities
The 12-story, 177,500-square-foot home for LeBow College of Business is located at the heart of the Drexel University campus, at the intersection of Woodland Walk and Market Street, where it forms a gateway to Drexel and a backdrop to the historic statue of A. J. Drexel (Moses Ezekiel, 1904). The diagonal massing of the lower floors follows Woodland Walk and combines with the new Papadakis Integrated Sciences Building (Diamond & Schmitt, 2011) to energize the University’s central quadrangle. The building’s tower will mark the LeBow College and Drexel campus from all directions while the open, glassy Market Street façade will showcase the College’s student activities to passersby.
The building’s organization unites the school’s various constituencies around a five-story-high atrium ringed by classrooms, student lounges, events spaces, and offices. The atrium is immediately accessible from main entrances at the three corners of the building. An open stair within the atrium leads to a 300-seat auditorium and 100-seat lecture hall one floor below and to a divisible multipurpose room and additional classrooms above. The building’s upper floors contain faculty offices interspersed with seminar rooms and group study rooms. The top floor houses the Dean’s suite and a boardroom and conference suite that opens to east- and west-facing terraces.
The building’s warm masonry and glass exterior reflects the emerging vocabulary of the next generation of Drexel buildings. Sophisticated solar shading devices allow maximum transparency between the inside and outside while supporting the building’s high environmental aspirations.
Key Building Features
- Five-story atrium
- Finance trading lab with Bloomberg Terminal Room
- 300-seat auditorium
- 160-seat event space
- 100-seat lecture hall
- 45-seat seminar rooms
- 44-seat computer classrooms
- 60-seat classrooms
- Executive MBA classroom
- 24-seat classrooms
- Special areas for experiential learning simulations and business consulting
- Videoconferencing capabilities
- Integrated teaching technology in all classrooms
- Recording studio to support LeBow College’s online programs
- Extensive areas for students to gather socially and for collaborative study, including student collaboration rooms, two quiet study areas, and 3,500 square feet of student social space
- EMBA Alumni Lounge for the exclusive use of EMBA alumni
- Behavioral Studies Lab
- Starbucks
- Green Globe certifiable, meeting worldwide sustainability standards
Gerri C. LeBow Hall brings together faculty, students, and staff in a state-of-the-art building on the University City campus. Please visit the LeBow College of Business webpage, the Behavioral Lab webpage, and the Finance Trading Lab webpage to learn more about Gerri C. LeBow Hall.