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SMT 201 Sports Marketing, Promotion, and Public Relations 4.0 Credits

Students will build an integrated marketing plan for a sporting event by first describing how the four Ps of marketing are applied in sports. Students learn about the uses of the essential elements of marketing. Students will be able to identify the conventions of sport promotions and public relations.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 201 [Min Grade: D] (Can be taken Concurrently)

Esport Business

http://catalog.drexel.edu/undergraduate/collegeofbusiness/esportbusiness/

...0 SMT 201 Select one of the following: 3.0 SMT 262 EAM 211 SMT...

Sport Business

http://catalog.drexel.edu/undergraduate/collegeofbusiness/sportbusiness/

...VACATION SMT 110 4.0 COM 270 3.0 MKTG 201 4.0 STAT 201...

Accounting

http://catalog.drexel.edu/undergraduate/collegeofbusiness/accounting/

...0 BLAW 201 4.0 STAT 201 4...MGMT 380 ORGB 420 SMT 372 STAT 202...

Legal Studies

http://catalog.drexel.edu/undergraduate/collegeofbusiness/legalstudies/

...0 BLAW 201 4.0 STAT 201 4...MGMT 380 ORGB 420 SMT 372 STAT 202...

Hospitality Management

http://catalog.drexel.edu/undergraduate/collegeofnursingandhealthprofessions/hospitalitymanagement/

...0 ECON 201 4.0 MKTG 201 4...courses from CULA or SMT. Writing-Intensive Course...

Business Undeclared

http://catalog.drexel.edu/undergraduate/collegeofbusiness/businessundeclared/

...4.0 VACATION ECON 201 4.0 CIVC...MGMT 380 ORGB 420 SMT 372 STAT 202...

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