Entertainment & Arts Management

Major: Entertainment & Arts Management
Degree Awarded: Bachelor of Science (BS)
Calendar Type: Quarter
Total Credit Hours: 183.0
Co-op Options: One Co-op (Four years)
Classification of Instructional Program (CIP) code: 50.1001

Standard Occupational Classification (SOC) code: 13-1011

About the Program

The Entertainment & Arts Management (EAM) program at Drexel University is a nationally ranked, international leader in teaching the business of show business. Our unique program is a business degree, yet one that is based in the entertainment and arts sectors. Students in the Entertainment and Arts Management major choose an area of concentration from media, performing arts, or visual arts management disciplines. The curriculum is designed to prepare students to lead and manage in both commercial and non-profit areas of the field. Concentrations are available in: Cinema and Television, Performing Arts, Dance, Theatre, Visual Arts, Digital Media, and Sports Entertainment. Coursework in the EAM program includes general education, core requirements and features a built-in business minor. Students also enjoy a wide-selection of specialized coursework within their chosen area of concentration.

Unlike other undergraduate programs in this field, students are not required to choose commercial or nonprofit. Our philosophy is to prepare students for leadership careers in the vast world or arts and entertainment. This gives EAM students increased flexibility when choosing their career paths, and a distinct professional advantage in today's ever-changing arts and entertainment industries.

Our Goal

Our overall goal in the EAM program is to prepare students for leadership careers in the entertainment and arts fields by giving them:

  • a broad understand of the business of entertainment & the arts, from for-profit commercial entertainment companies to non-profit arts & culture organizations;
  • real world work experience;
  • creative skills development in the discipline that interests them, and
  • expert advice and insight from practicing professionals.
     

BS/MS Option

Students who complete the Entertainment & Arts Management program may also choose to pursue a graduate degree in Drexel University's Westphal College in television management or arts administration and museum leadership. Students who graduate with a 3.5 GPA in the last two years of the program who apply to the MS in Arts Administration and Museum Leadership are automatically accepted into the MS program. Other graduate degrees within the college are available to students as well.

Dual Degree BS/MBA Option

Students majoring in Entertainment and Arts Management (4-year with co-op) may choose the BS Entertainment and Arts Management/MBA dual degree option. This highly attractive program option combines study in the management of the arts and entertainment industries along with the MBA degree. The program is designed to allow students to complete both the bachelor's degree and the MBA in five years.

Applying to the Dual Degree BS/MBA Option

Freshman applicants to the Entertainment & Arts Management program with a combined Math and Critical Reading SAT score of 1300 and a 3.5 GPA may apply for the BS/MBA program at the time of their initial application to Drexel University. Current students may choose to apply to the dual degree option once they have achieved between 90.0 and 120.0 credits. All students who are accepted into the accelerated program must maintain a 3.2 GPA as an EAM undergraduate, and must submit 2 letters of recommendation and meet minimum GMAT requirements at the time of the application to the MBA program.

Additional Information

For more information about this major, visit the College's Entertainment & Arts Management page.

Degree Requirements

Coursework in the EAM program includes general education and core requirements as well as specialized coursework within the student’s chosen area of concentration and, if applicable, within a specific arts or media discipline. For instance, within the media management concentration, students choose coursework in one of two disciplines: film, video, and screenwriting or digital media. In the performing arts management concentration, students choose coursework in a dance, performing arts, or theatre discipline.

The core requirements provide an overview of the student's future career field and its required key skills and abilities. The core requirements build a foundation for further advanced and specialized courses, taught in the student's area of concentration. At the end of their freshman year, students select one of the following concentrations:

  • (A) Visual Arts Management Concentration
  • (B) Performing Arts Management
    1. Dance Concentration
    2. Performing Arts Concentration
    3. Theatre Concentration
  • (C) Media Management
    1. Digital Media Concentration
    2. Cinema and Television Concentration
  • (D) Sports Entertainment Concentration
General Education Requirements
Written Analysis and Communication Requirements
ENGL 101Composition and Rhetoric I: Inquiry and Exploratory Research3.0
or ENGL 111 English Composition I
ENGL 102Composition and Rhetoric II: Advanced Research and Evidence-Based Writing3.0
or ENGL 112 English Composition II
ENGL 103Composition and Rhetoric III: Themes and Genres3.0
or ENGL 113 English Composition III
Mathematics and Natural Sciences Requirements
MATH 101Introduction to Analysis I4.0
MATH 102Introduction to Analysis II4.0
PHYS 170Electricity and Motion3.0
PHYS 171Computational Lab for Electricity and Motion1.0
PHYS 175Light and Sound3.0
PHYS 176Computational Lab for Light and Sound1.0
Arts/Humanities Requirements
COM 230Techniques of Speaking3.0
Required Arts and Humanities-students elect a minimum of 6 credits *6.0
Social Science Requirements
Required Social Science-students elect a minimum of 9.0 credits **9.0
University Seminar Requirements
CIVC 101Introduction to Civic Engagement1.0
COOP 101Career Management and Professional Development1.0
UNIV A101The Drexel Experience2.0
Free electives ***39.0
Entertainment and Arts Management Core Requirements
ACCT 110Accounting for Professionals4.0
BLAW 201Business Law I4.0
EAM 130Overview of Entertainment and Arts Management3.0
EAM 200Introduction to the Music Industry3.0
EAM 211Strategic Management for Entertainment and Arts Management3.0
EAM 220Law for Entertainment and Arts Management Managers3.0
EAM 221Copyrights and Trademarks3.0
EAM 225Financial Management for Entertainment & Arts Managers3.0
EAM 308Entertainment Promotion and Branding 3.0
EAM 310Social Media in Entertainment3.0
EAM 315Content Strategies for Digital Products3.0
EAM 340Artist Representation and Management3.0
EAM 420Arts, Culture and Society3.0
EAM 422Human Resources in the Creative Industries3.0
EAM 491Entertainment and Arts Management Senior Project 3.0
ECON 201Principles of Microeconomics4.0
ECON 202Principles of Macroeconomics4.0
MIS 200Management Information Systems4.0
MKTG 201Introduction to Marketing Management4.0
ORGB 300 [WI] Organizational Behavior4.0
Concentration Requirements21.0
Concentration Electives9.0
Total Credits183.0

Concentration Requirements

A. Visual Arts Management Concentration

EAM 215 [WI] Writing for Arts Managers3.0
EAM 270Audience Development for Arts3.0
EAM 301Gallery and Collection Management3.0
EAM 302Exhibition Design3.0
EAM 312Introduction to Fund Development for the Arts3.0
EAM 313Volunteer and Board Management3.0
EAM 321Box Office and Venue Management3.0
Select three from the following:9.0
Building Skills in Object Analysis
Contemporary Art
Global Material Culture
OR
Digital Cultural Heritage
Explorations in New Media
User Interface Design I
Total Credits30.0

B. Performing Arts Management Concentration

EAM 215 [WI] Writing for Arts Managers3.0
EAM 270Audience Development for Arts3.0
EAM 312Introduction to Fund Development for the Arts3.0
EAM 313Volunteer and Board Management3.0
EAM 321Box Office and Venue Management3.0
EAM 322Performing Arts Touring3.0
EAM 325Producing for Live Entertainment3.0
Select three from the following:9.0
Introduction to Dance
Dance Appreciation
Twentieth Century Dance
OR
Music Theory I
Digital Music Composition
World Musics
OR
Dramatic Analysis
Theatre Production I
Select one of the following:
Theatre History I
Theatre History II
Introduction to Musical Theatre
Contemporary Musical Theatre
Total Credits30.0

C. Media Arts Management Concentration

DIGM 105Overview of Digital Media3.0
EAM 215 [WI] Writing for Arts Managers3.0
EAM 288eSport Entertainment Management3.0
EAM 295Streaming Entertainment Management3.0
EAM 338Entertainment Enterprise3.0
EAM 365Media and Entertainment Business3.0
TVIE 290Introduction to Money and the Media3.0
Select three from the following:9.0
Film History I: Emergence
Film History II: New Waves
Film History III: Trends
OR
Basic Cinematography
Basic Editing
Basic Sound
Multi-Camera Production
OR
TV Industry
Producing for Television
Research, Sales and Programming
OR
Introduction to Web Development
User Interface Design I
Web Design I
Total Credits30.0

Writing-Intensive Course Requirements

In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.

A "WI" next to a course in this catalog may indicate that this course can fulfill a writing-intensive requirement. For the most up-to-date list of writing-intensive courses being offered, students should check the Writing Intensive Course List at the University Writing Program. Students scheduling their courses can also conduct a search for courses with the attribute "WI" to bring up a list of all writing-intensive courses available that term.

Sample Plans of Study 

At the end of their freshman year, students select one of the following concentrations. Each concentration has its own unique Plan of Study:

(A) Visual Arts Management Concentration

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 1303.0EAM 2003.0ACCT 1104.0VACATION
ENGL 101 or 1113.0ENGL 102 or 1123.0CIVC 1011.0 
MATH 1014.0MATH 1024.0EAM 2113.0 
PHYS 1703.0PHYS 1753.0ENGL 103 or 1133.0 
PHYS 1711.0PHYS 1761.0Arts and Humanities Elective3.0 
UNIV A1011.0UNIV A1011.0Social Science Elective3.0 
 15 15 17 0
Second Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
BLAW 2014.0EAM 2203.0COM 2303.0COOP EXPERIENCE
COOP 1011.0EAM 2253.0EAM 2213.0 
EAM 2153.0EAM 2703.0EAM 3013.0 
ECON 2014.0ECON 2024.0MKTG 2014.0 
Concentration Elective3.0Arts & Humanities Elective3.0Concentration Elective3.0 
Social Science Elective3.0   
 18 16 16 0
Third Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 3083.0EAM 3023.0EAM 3133.0COOP EXPERIENCE
EAM 3213.0EAM 3103.0EAM 3153.0 
EAM 3403.0EAM 3123.0ORGB 3004.0 
MIS 2004.0Concentration Elective3.0Free Elective6.0 
Free Elective3.0Social Science Elective3.0  
 16 15 16 0
Fourth Year
FallCreditsWinterCreditsSpringCredits 
EAM 4223.0EAM 4911.0EAM 4203.0 
EAM 4911.0Free Electives12.0EAM 4911.0 
Free Electives9.0 Free Electives9.0 
 13 13 13 
Total Credits 183

(B) Performing Arts Management Concentration

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 1303.0EAM 2003.0ACCT 1104.0VACATION
ENGL 101 or 1113.0ENGL 102 or 1123.0CIVC 1011.0 
MATH 1014.0MATH 1024.0EAM 2113.0 
UNIV A1011.0PHYS 1753.0ENGL 103 or 1133.0 
PHYS 1703.0PHYS 1761.0Arts and Humanities Elective3.0 
PHYS 1711.0UNIV A1011.0Social Science Elective3.0 
 15 15 17 0
Second Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
BLAW 2014.0EAM 2203.0COM 2303.0COOP EXPERIENCE
COOP 1011.0EAM 2253.0EAM 2213.0 
EAM 2153.0EAM 3223.0EAM 2703.0 
ECON 2014.0ECON 2024.0MKTG 2014.0 
Concentration Elective3.0Arts & Humanities Elective3.0Concentration Elective3.0 
Social Science Elective3.0   
 18 16 16 0
Third Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 3083.0EAM 3103.0EAM 3133.0COOP EXPERIENCE
EAM 3213.0EAM 3123.0EAM 3153.0 
EAM 3403.0EAM 3253.0ORGB 3004.0 
MIS 2004.0Concentration Elective3.0Free Electives6.0 
Free Elective3.0Social Science Elective3.0  
 16 15 16 0
Fourth Year
FallCreditsWinterCreditsSpringCredits 
EAM 4223.0EAM 4911.0EAM 4203.0 
EAM 4911.0Free Electives12.0EAM 4911.0 
Free Electives9.0 Free Electives9.0 
 13 13 13 
Total Credits 183

(C) Media Arts Management Concentration

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 1303.0EAM 2003.0ACCT 1104.0VACATION
ENGL 101 or 1113.0ENGL 102 or 1123.0CIVC 1011.0 
MATH 1014.0MATH 1024.0EAM 2113.0 
PHYS 1703.0PHYS 1753.0ENGL 103 or 1133.0 
PHYS 1711.0PHYS 1761.0Arts and Humanities Elective3.0 
UNIV A1011.0UNIV A1011.0Social Science Elective3.0 
 15 15 17 0
Second Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
BLAW 2014.0EAM 2203.0COM 2303.0COOP EXPERIENCE
COOP 1011.0EAM 2253.0EAM 2153.0 
DIGM 1053.0ECON 2024.0EAM 2213.0 
ECON 2014.0TVIE 2903.0MKTG 2014.0 
Concentration Elective3.0Arts & Humanities Elective3.0Concentration Elective3.0 
Social Science Elective3.0   
 18 16 16 0
Third Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 2883.0EAM 2953.0EAM 3153.0COOP EXPERIENCE
EAM 3083.0EAM 3103.0EAM 3383.0 
EAM 3403.0EAM 3653.0ORGB 3004.0 
MIS 2004.0Concentration Elective3.0Free Electives6.0 
Free Elective3.0Social Science Elective3.0  
 16 15 16 0
Fourth Year
FallCreditsWinterCreditsSpringCredits 
EAM 4223.0EAM 4911.0EAM 4203.0 
EAM 4911.0Free Electives12.0EAM 4911.0 
Free Electives9.0 Free Electives9.0 
 13 13 13 
Total Credits 183

Co-op/Career Opportunities

Entertainment & Arts Management prepares students for a variety of careers in both commercial and nonprofit organizations, from creative, hands-on positions to administrative and management roles.

The career possibilities in this field are extensive and include the following positions:

  • Artistic or Creative Director
  • Concert and Live Events Manager
  • Gallery Owner or Museum Manager
  • Special Events Planner
  • Marketing or Social Media Director
  • Film or TV Producer
  • Venue Manager
  • Artist Representative - Agent, Manager, or Publicist
  • Creative Content Director - Media, TV or Online

Examples of Past Co-op Jobs

EAM students work at many of the leading entertainment and arts companies in the country.  

Examples of some of the co-op employers where EAM students have worked:

  • Showtime
  • A&E Network
  • Live Nation - Midwest, Philadelphia, New York
  • AEG Live - Los Angeles
  • The Tonight Show Starring Jimmy Fallon
  • Atlantic Records
  • Sony Music Entertainment
  • Disney
  • Comcast
  • NBC Universal - NYC
  • The Onion
  • Screen Actors Guild
  • Sirius/XM Radio
  • Abrams Artist Agency – NYC
  • Red Light Management - NYC
  • Fox News Channel
  • Warner Music Group
  • Nashville Casting
  • Rain Management Group
  • The Trocadero
  • XFINITY Live! Philadelphia
  • Asbury Lanes
  • Cosi Television NY
  • World Café Live!
  • Kimmel Center for the Performing Arts
  • Lincoln Center for the Performing Arts
  • Sesame Workshop
  • Upright Citizens Brigade
  • Edinburgh Fringe Festival
  • Webster Hall NYC
  • Philadelphia Theatre Company
  • Joffrey Ballet
  • Pennsylvania Ballet
  • Arden Theatre Company

Visit the Drexel Steinbright Career Development Center page for more detailed information on co-op and post-graduate opportunities.

College of Media Arts and Design Facilities

Our college offers high-quality facilities and resources to its students including a state-of-the-art black-box theatre, HD film screening rooms, rehearsal studios, event venues, and more.  The following are some links for more information about some of our facilities.

Entertainment and Arts Management Faculty

Julie Hawkins, MFA (Temple University) Program Director, MS in Arts Administration. Assistant Professor. Cultural policy, political activism in the arts, changes in economic and social policy, arts sector changes.
Brea M. Heidelberg, PhD (The Ohio State University) Program Director, BS in Entertainment and Arts Management. . Associate Professor. Human resources management; Leadership development; Organizational structuring; Planning and evaluation.
Shannon Lacek Assistant Teaching Professor. General management; Grant writing and development; Marketing.
Taneshia Laird Adjunct Professor.
Brian Moore, MS, MFA (Drexel University; Louisiana State University) Program Director, BS in Entertainment and Arts Management. Assistant Teaching Professor. Commercial entertainment: film, theatre, television. Nonprofit organizations: theatre, general fund development; strategic planning; communications and marketing; executive management.
Jeanne McHale Waite Assistant Teaching Professor. Digital content production and management; Financial management; Media management; Operations and distribution

Emeritus Faculty

Lawrence Epstein, MBA (Cornell University). Teaching Professor. Media Finance, Station Group Management Media Analytics, Financial, Technical and Strategic Planning. Technology Assessment and Management, New Venture Management
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