Entertainment and Arts Management

Bachelor of Science Degree: 184.0 - 189.0 quarter credits

About the Program

Students in Drexel’s Entertainment and Arts Management major choose an area of concentration in media management, performing arts management, or visual arts management. The curriculum is designed to prepare students to lead and manage in both non-profit and for-profit areas of the field. Concentrations are available in: Visual Arts; Performing Arts; Dance; Theatre; Digital Media; Cinema and Television; and Sports Entertainment.  Coursework in the Entertainment and Arts Management program includes general education, core requirements and a minor in business as well as specialized coursework within the student's chosen area of concentration.

Unlike other undergraduate programs in this field, students are not required to choose a nonprofit or for-profit focus.This allows Drexel students increased flexibility when choosing their career paths, and a distinct professional advantage in today's ever-changing arts and entertainment industries.

BS/MS Option

Students who complete the Entertainment and Arts Management program may also choose to pursue a graduate degree at Drexel in arts administration. Students who graduate with a 3.5 GPA in the last two years of the program who apply to the MS in Arts Administration are automatically accepted into the MS program.

Dual Degree MBA Option

Only available to students majoring in entertainment and arts management  (4-year with co-op), the BS Entertainment and Arts Management/MBA dual degree program combines study in the management of the arts and entertainment industries along with the MBA degree. The program is designed to allow students to complete both the bachelor's degree and the MBA in five years.

Applying to the Dual Degree MBA Option

Freshman applicants to the Entertainment and Arts Management program with a combined Math and Critical Reading SAT score of 1300 and a 3.5 GPA may apply for the BS/BMA program at the time of their initial application to Drexel University. Students who are accepted into the accelerated program must maintain a 3.2 GPA as an EAM undergraduate, and must submit 2 letters of recommendation and meet minimum GMAT requirements at the time of the application to the MBA program.

For more information about this major, visit the College's Entertainment and Arts Management page.

Degree Requirements

Coursework in the EAM program includes general education and core requirements as well as specialized coursework within the student’s chosen area of concentration and, if applicable, within a specific arts or media discipline. For instance,within the media management concentration, students choose coursework in one of two disciplines: film, video, and screenwriting or digital media. In the performing arts management concentration, students choose coursework in a dance, performing arts, or theatre discipline.

The core requirements provide an overview of the student's future career field and its required key skills and abilities. The core requirements build a foundation for further advanced and specialized courses, taught in the student's area of concentration. At the end of their freshman year, students select one of the following concentrations:

  • (A) Visual Arts Management Concentration
  • (B) Performing Arts Management
    • (1. ) Dance Concentration
    • (2. ) Performing Arts Concentration
    • (3. ) Theatre Concentration
  • (C) Media Management
    • (1. ) Digital Media Concentration
    • (2. ) Cinema and Television Concentration
  • (D) Sports Entertainment Concentration

General Education Requirements69.0
Written Analysis and Communication Requirements
ENGL 101Expository Writing and Reading3.0
ENGL 102Persuasive Writing and Reading3.0
ENGL 103Analytical Writing and Reading3.0
Mathematics and Natural Sciences Requirements
MATH 101Introduction to Analysis I4.0
MATH 102Introduction to Analysis II4.0
Select one of the following sequences:6.0-8.0
Biology
Applied Cells, Genetics & Physiology
Applied Biological Diversity, Ecology & Evolution
Physics
Physical Science for Design I
Physical Science for Design II
Arts/Humanities Requirements
COM 230Techniques of Speaking3.0
Two Arts/Humanities electives6.0
Social Science Requirements
Three Social Science electives9.0
University Seminar Requirements
UNIV A101The Drexel Experience2.0
Co-op 1010.0
Free electives *21.0-26.0
Entertainment and Arts Management Core Requirements
ACCT 115Financial Accounting Foundations4.0
BLAW 201Business Law I4.0
DSMR 100Computer Imaging I3.0
EAM 130Overview of Entertainment and Arts Management3.0
EAM 211Strategic Management for Entertainment and Arts Management3.0
EAM 261Copyrights and Trademarks3.0
EAM 361Law for Entertainment and Arts Management Managers3.0
EAM 391 [WI] Promotion, Press and Publicity3.0
EAM 461Entertainment Publishing3.0
EAM 491Entertainment and Arts Management Senior Project **3.0
ECON 201Principles of Microeconomics4.0
HRMT 323Principles of Human Resource Administration4.0
MKTG 301Introduction to Marketing Management4.0
ORGB 300 [WI] Organizational Behavior4.0
Select one of the following:4.0
Managerial Accounting Foundations
Accounting and Finance for Nonfinancial Professionals
Consumer Behavior
Select two of the following: ***8.0
Principles of Macroeconomics
Introduction to Finance
Management Information Systems
Operations Management
Introduction to Business Statistics
Business Statistics II
Total Credits193.0-200.0

*

Minimum number of free electives depends on chosen concentration.

**

EAM 491 is a 1.0 credit course, taken 3 times during the senior year, for a total of 3.0 credits.

***

BS/MBA students should take STAT 201 and FIN 301. Students who take STAT 201 and FIN 301 should not take BUSN 301.


Concentration Requirements

A. Visual Arts Management Concentration

ARTH 101History of Art I: Ancient to Medieval3.0
ARTH 102History of Art II: High Renaissance to Modern3.0
ARTH 103History of Art- Early to Late Modern3.0
EAM 270Audience Development for Arts3.0
EAM 301Gallery and Collection Management3.0
EAM 302Exhibition Design3.0
EAM 312Introduction to Fund Development for the Arts3.0
EAM 350Arts, Culture and Society3.0
EAM 401Writing for Arts Managers3.0
EAM 471Fine Arts Market Development3.0
EAM 472Trends in Visual Arts3.0
Visual Arts students select 24 additional credits from the following:24.0
History of Modern Design
History of Modern Architecture and Interiors
Photography
Photographic Principles
Intermediate Photography
History of Photography I
History of Photography II
Design I
Design II
Design III
Introductory Drawing
Figure Drawing I
Figure Drawing II
Painting I
Painting II
Painting III
Total Credits57.0

B. Performing Arts Management

1. Dance Concentration

DANC 140Ballet Technique I2.0
DANC 150Modern Dance Technique I2.0
DANC 160Jazz Dance Technique I2.0
or DANC 170 Hip-Hop Dance Technique I
DANC 201 [WI] Dance Appreciation3.0
DANC 210Introduction to Dance3.0
DANC 240Dance Composition I3.0
DANC 325 [WI] Twentieth Century Dance3.0
DANC 355Rhythmic Study for Dance3.0
EAM 270Audience Development for Arts3.0
EAM 312Introduction to Fund Development for the Arts3.0
EAM 313Volunteer and Board Management3.0
EAM 321Box Office and Venue Management3.0
EAM 322Performing Arts Touring and Promotion3.0
EAM 340Artist Representation and Management3.0
EAM 350Arts, Culture and Society3.0
EAM 401Writing for Arts Managers3.0
MUSC 130Introduction to Music3.0
THTR 240Theatre Production I3.0
DANC Electives6.0
Six terms of Dance ensembles (DANC 131 -132)3.0
Total Credits60.0

2. Performing Arts Concentration

DANC 201 [WI] Dance Appreciation3.0
DANC 210Introduction to Dance3.0
DANC 325 [WI] Twentieth Century Dance3.0
EAM 270Audience Development for Arts3.0
EAM 312Introduction to Fund Development for the Arts3.0
EAM 313Volunteer and Board Management3.0
EAM 321Box Office and Venue Management3.0
EAM 322Performing Arts Touring and Promotion3.0
EAM 340Artist Representation and Management3.0
EAM 350Arts, Culture and Society3.0
EAM 401Writing for Arts Managers3.0
MUSC 130Introduction to Music3.0
MUSC 331World Musics3.0
MUSC 333Afro-American Music USA3.0
MUSC 338 [WI] American Popular Music3.0
THTR 115Theatrical Experience3.0
THTR 210Acting: Fundamentals3.0
THTR 240Theatre Production I3.0
THTR Theatre Elective3.0
Six terms of Performing Arts ensembles (3 classes must be taken for 1 credit each. One must be THTR 130)3.0
Total Credits60.0

3. Theatre Concentration

EAM 270Audience Development for Arts3.0
EAM 312Introduction to Fund Development for the Arts3.0
EAM 313Volunteer and Board Management3.0
EAM 321Box Office and Venue Management3.0
EAM 322Performing Arts Touring and Promotion3.0
EAM 340Artist Representation and Management3.0
EAM 350Arts, Culture and Society3.0
EAM 401Writing for Arts Managers3.0
THTR 121 [WI] Dramatic Analysis3.0
THTR 210Acting: Fundamentals3.0
THTR 211Acting: Scene Study2.0
THTR 221 [WI] Theatre History I3.0
THTR 222 [WI] Theatre History II3.0
THTR 240Theatre Production I3.0
THTR 260Production Design3.0
THTR 320Play Direction3.0
Two Theatre (THTR) electives6.0
Six terms of Theatre Practicum Courses *4.0
Total Credits57.0

*

THTR 130, THTR 131, THTR 132


C. Media Management

1. Digital Media Concentration

ANIM 141Computer Graphic Imagery3.0
ANIM 211Animation I3.0
ANIM 212Animation II3.0
COM 111Principles of Communication3.0
COM 150Mass Media and Society3.0
COM 240New Technologies In Communication3.0
COM 270 [WI] Business Communication3.0
COM 335Electronic Publishing3.0
DIGM 100Digital Design Tools3.0
DIGM 110Digital Spatial Visualization3.0
DIGM 252Multimedia Timeline Design3.0
EAM 340Artist Representation and Management3.0
EAM 365Media and Entertainment Business3.0
MKTG 322Advertising & Integrated Marketing Communications4.0
VSST 110Introductory Drawing3.0
WBDV 240Web Authoring I3.0
WBDV 241Vector Authoring I3.0
One Digital Media (ANIM. GMAP, WBDV) elective3.0
Digital Media track students also select one course from the following:3.0
Digital Compositing
Digital Storytelling
Vector Authoring II
Explorations in New Media
Total Credits58.0

2. Cinema and Television Concentration

COM 111Principles of Communication3.0
COM 150Mass Media and Society3.0
COM 240New Technologies In Communication3.0
COM 270 [WI] Business Communication3.0
COM 335Electronic Publishing3.0
EAM 340Artist Representation and Management3.0
EAM 365Media and Entertainment Business3.0
FMVD 110Basic Shooting and Lighting3.0
FMVD 115Basic Editing3.0
FMVD 120Basic Sound3.0
MKTG 322Advertising & Integrated Marketing Communications4.0
SCRP 270 [WI] Screenwriting I3.0
TVIE 285Media Law and Ethics3.0
TVIE 290Introduction to Money and the Media3.0
TVPR 212TV Commercials and Promos3.0
Select three from the following:9.0
Documentary Video Production
Narrative Video Production
Experimental Video Production
Intermediate Lighting
Intermediate Editing
Producing for Features
Special Effects Make-up
Special Topics in Production
Writing TV Comedy
Writing TV Drama
Screenwriting II
Writing the Short Film
Literature for Screenwriters
Screenplay Story Development
Screenwriting Workshop I
Screenwriting Workshop II
Research, Sales and Programming
TV Studio: Basic Operations
TV Studio: Live Directing
TV Field: Drama
TV Field: Industrials
TV Field: Nonfiction
Producing for Television
Total Credits55.0

D. Sports Entertainment

COM 111Principles of Communication3.0
COM 150Mass Media and Society3.0
COM 240New Technologies In Communication3.0
COM 270 [WI] Business Communication3.0
COM 335Electronic Publishing3.0
EAM 340Artist Representation and Management3.0
EAM 365Media and Entertainment Business3.0
FMVD 110Basic Shooting and Lighting3.0
FMVD 115Basic Editing3.0
FMVD 120Basic Sound3.0
SMT 101Principles of Coaching3.0
SMT 201Sports Marketing, Promotion, and Public Relations3.0
SMT 205Sports Information3.0
SMT 215Sports Ticket Sales & Operations3.0
TVPR 100TV Studio: Basic Operations3.0
TVPR 240Producing for Television3.0
TVPR 340Remote TV Production3.0
Sport Entertainment Concentration students also select any three of the following courses:9.0
Introduction to Sport Facility and Event Management
Sports Budgeting
Sports and the Law
Olympic Games
Sports Agents & Labor Relations
Fundraising in Sports
Corporate Sponsorship in Sports
Capital Campaigns in Athletics
Sports Contracts
Sports Publications & Graphics
Economic Aspects of Sports Management
Risk Management in Sports
Fan Experience Management
Sport Tourism
TV Studio: Live Directing
History of Television
Total Credits60.0

Writing-Intensive Course Requirements

In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.

A "WI" next to a course in this catalog may indicate that this course can fulfill a writing-intensive requirement. For the most up-to-date list of writing-intensive courses being offered, students should check the Writing Intensive Course List at the University Writing Center. Students scheduling their courses can also conduct a search for courses with the attribute "WI" to bring up a list of all writing-intensive courses available that term. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.

Recommended Plans of Study 

At the end of their freshman year, students select one of the following concentrations. Each concentration has its own unique Plan of Study:

(A) Visual Arts Management Concentration

Term 1Credits
EAM 130Overview of Entertainment and Arts Management3.0
ECON 201Principles of Microeconomics4.0
ENGL 101Expository Writing and Reading3.0
MATH 101Introduction to Analysis I4.0
UNIV A101The Drexel Experience1.0
 Term Credits15.0
Term 2
ACCT 115Financial Accounting Foundations4.0
ENGL 102Persuasive Writing and Reading3.0
MATH 102Introduction to Analysis II4.0
UNIV A101The Drexel Experience1.0
Free elective 3.0
 Term Credits15.0
Term 3
EAM 211Strategic Management for Entertainment and Arts Management3.0
ENGL 103Analytical Writing and Reading3.0
Social science elective3.0
Arts and Humanities elective 3.0
Free elective 3.0
 Term Credits15.0
Term 4
BLAW 201Business Law I4.0
COOP 101Career Management and Professional Development0.0
EAM 391 [WI] Promotion, Press and Publicity3.0
VSCM 100Computer Imaging I3.0
PHYS 121
or BIO 100
Physical Science for Design I
Applied Cells, Genetics & Physiology
4.0
Social science elective 3.0
 Term Credits17.0
Term 5
EAM 261Copyrights and Trademarks3.0
EAM 270Audience Development for Arts3.0
EAM 312Introduction to Fund Development for the Arts3.0
PHYS 122
or BIO 101
Physical Science for Design II
Applied Biological Diversity, Ecology & Evolution
4.0
Visual Arts Track elective*3.0
 Term Credits16.0
Term 6
COM 230Techniques of Speaking3.0
EAM 313Volunteer and Board Management3.0
EAM 361Law for Entertainment and Arts Management Managers3.0
Social science elective3.0
Visual Arts Track elective*3.0
 Term Credits15.0
Term 7
ARTH 101History of Art I: Ancient to Medieval3.0
EAM 301Gallery and Collection Management3.0
EAM 401Writing for Arts Managers3.0
Visual Arts Track elective*3.0
Business elective*4.0
 Term Credits16.0
Term 8
ARTH 102History of Art II: High Renaissance to Modern3.0
EAM 302Exhibition Design3.0
MKTG 301Introduction to Marketing Management4.0
ORGB 300 [WI] Organizational Behavior4.0
Visual Arts Track elective*3.0
 Term Credits17.0
Term 9
EAM 350Arts, Culture and Society3.0
ARTH 103History of Art- Early to Late Modern3.0
Visual Arts Track elective*3.0
Arts and Humanities elective 3.0
Business elective*4.0
 Term Credits16.0
Term 10
EAM 471Fine Arts Market Development3.0
EAM 491Entertainment and Arts Management Senior Project1.0
HRMT 323Principles of Human Resource Administration4.0
Free elective 3.0
Visual Arts Track elective*3.0
 Term Credits14.0
Term 11
EAM 461Entertainment Publishing3.0
EAM 472Trends in Visual Arts3.0
EAM 491Entertainment and Arts Management Senior Project1.0
Visual Arts Track elective*3.0
Free electives 6.0
 Term Credits16.0
Term 12
EAM 491Entertainment and Arts Management Senior Project1.0
Visual Arts Track elective*3.0
Free electives6.0
Business elective*4.0
 Term Credits14.0
Total Credit: 186.0

 

(B) Performing Arts Management

(1.) Dance Concentration

Term 1Credits
EAM 130Overview of Entertainment and Arts Management3.0
ECON 201Principles of Microeconomics4.0
ENGL 101Expository Writing and Reading3.0
MATH 101Introduction to Analysis I4.0
UNIV A101The Drexel Experience1.0
 Term Credits15.0
Term 2
ACCT 115Financial Accounting Foundations4.0
ENGL 102Persuasive Writing and Reading3.0
MATH 102Introduction to Analysis II4.0
UNIV A101The Drexel Experience1.0
Free elective 3.0
 Term Credits15.0
Term 3
EAM 211Strategic Management for Entertainment and Arts Management3.0
ENGL 103Analytical Writing and Reading3.0
Free elective3.0
Arts and Humanities elective3.0
Social science elective 3.0
 Term Credits15.0
Term 4
BLAW 201Business Law I4.0
COOP 101Career Management and Professional Development0.0
DSMR 100Computer Imaging I3.0
EAM 391 [WI] Promotion, Press and Publicity3.0
PHYS 121
or BIO 100
Physical Science for Design I
Applied Cells, Genetics & Physiology
4.0
Social science elective 3.0
 Term Credits17.0
Term 5
EAM 261Copyrights and Trademarks3.0
EAM 270Audience Development for Arts3.0
EAM 312Introduction to Fund Development for the Arts3.0
THTR 240Theatre Production I3.0
PHYS 122
or BIO 101
Physical Science for Design II
Applied Biological Diversity, Ecology & Evolution
4.0
 Term Credits16.0
Term 6
COM 230Techniques of Speaking3.0
DANC 210Introduction to Dance3.0
EAM 313Volunteer and Board Management3.0
EAM 361Law for Entertainment and Arts Management Managers3.0
Required ensemble0.0
Social science elective3.0
 Term Credits15.0
Term 7
DANC 140Ballet Technique I2.0
DANC 150Modern Dance Technique I2.0
EAM 401Writing for Arts Managers3.0
MUSC 130Introduction to Music3.0
DANC 170
or 160
Hip-Hop Dance Technique I
Jazz Dance Technique I
2.0
Required ensemble 1.0
Business elective*4.0
 Term Credits17.0
Term 8
DANC 355Rhythmic Study for Dance3.0
EAM 322Performing Arts Touring and Promotion3.0
MKTG 301Introduction to Marketing Management4.0
ORGB 300 [WI] Organizational Behavior4.0
Required ensemble 1.0
 Term Credits15.0
Term 9
DANC 201 [WI] Dance Appreciation3.0
EAM 321Box Office and Venue Management3.0
EAM 340Artist Representation and Management3.0
EAM 350Arts, Culture and Society3.0
Required ensemble 1.0
Business elective*4.0
 Term Credits17.0
Term 10
DANC 325 [WI] Twentieth Century Dance3.0
EAM 491Entertainment and Arts Management Senior Project1.0
HRMT 323Principles of Human Resource Administration4.0
Free elective 3.0
Dance (DANC) elective 3.0
 Term Credits14.0
Term 11
DANC 240Dance Composition I3.0
EAM 461Entertainment Publishing3.0
EAM 491Entertainment and Arts Management Senior Project1.0
Free electives 9.0
Ensemble 0.0
 Term Credits16.0
Term 12
EAM 491Entertainment and Arts Management Senior Project1.0
Ensemble 0.0
Free electives 6.0
Business elective*4.0
Dance (DANC) elective 3.0
 Term Credits14.0
Total Credit: 186.0

 

(2.) Performing Arts Concentration

Term 1Credits
EAM 130Overview of Entertainment and Arts Management3.0
ECON 201Principles of Microeconomics4.0
ENGL 101Expository Writing and Reading3.0
MATH 101Introduction to Analysis I4.0
UNIV A101The Drexel Experience1.0
 Term Credits15.0
Term 2
ACCT 115Financial Accounting Foundations4.0
ENGL 102Persuasive Writing and Reading3.0
MATH 102Introduction to Analysis II4.0
UNIV A101The Drexel Experience1.0
Free elective 3.0
 Term Credits15.0
Term 3
EAM 211Strategic Management for Entertainment and Arts Management3.0
ENGL 103Analytical Writing and Reading3.0
Free elective3.0
Arts and Humanities elective3.0
Social science elective3.0
 Term Credits15.0
Term 4
BLAW 201Business Law I4.0
COOP 101Career Management and Professional Development0.0
DSMR 100Computer Imaging I3.0
EAM 391 [WI] Promotion, Press and Publicity3.0
THTR 130Introduction to Theater Production Practicum1.0
THTR 240Theatre Production I3.0
PHYS 121
or BIO 100
Physical Science for Design I
Applied Cells, Genetics & Physiology
4.0
 Term Credits18.0
Term 5
EAM 261Copyrights and Trademarks3.0
EAM 270Audience Development for Arts3.0
EAM 312Introduction to Fund Development for the Arts3.0
PHYS 122
or BIO 101
Physical Science for Design II
Applied Biological Diversity, Ecology & Evolution
4.0
Social science elective 3.0
 Term Credits16.0
Term 6
COM 230Techniques of Speaking3.0
DANC 201 [WI] Dance Appreciation3.0
EAM 313Volunteer and Board Management3.0
EAM 361Law for Entertainment and Arts Management Managers3.0
Required ensemble0.0
Arts and Humanities elective 3.0
Social science elective 3.0
 Term Credits18.0
Term 7
EAM 401Writing for Arts Managers3.0
MUSC 130Introduction to Music3.0
THTR 115Theatrical Experience3.0
THTR 210Acting: Fundamentals3.0
Business elective*4.0
Required ensemble 1.0
 Term Credits17.0
Term 8
EAM 322Performing Arts Touring and Promotion3.0
MKTG 301Introduction to Marketing Management4.0
MUSC 331World Musics3.0
ORGB 300 [WI] Organizational Behavior4.0
Required ensemble1.0
 Term Credits15.0
Term 9
DANC 210Introduction to Dance3.0
EAM 321Box Office and Venue Management3.0
EAM 340Artist Representation and Management3.0
EAM 350Arts, Culture and Society3.0
MUSC 333Afro-American Music USA3.0
Required ensemble 0.0
 Term Credits15.0
Term 10
DANC 325 [WI] Twentieth Century Dance3.0
EAM 491Entertainment and Arts Management Senior Project1.0
HRMT 323Principles of Human Resource Administration4.0
Free elective 3.0
Ensemble 0.0
Business elective*4.0
 Term Credits15.0
Term 11
EAM 461Entertainment Publishing3.0
EAM 491Entertainment and Arts Management Senior Project1.0
Free electives 6.0
Theatre elective*3.0
Ensemble 0.0
 Term Credits13.0
Term 12
EAM 491Entertainment and Arts Management Senior Project1.0
MUSC 338 [WI] American Popular Music3.0
Free electives 6.0
Business elective*4.0
 Term Credits14.0
Total Credit: 186.0

 

(3.) Theatre Concentration

Term 1Credits
EAM 130Overview of Entertainment and Arts Management3.0
ECON 201Principles of Microeconomics4.0
ENGL 101Expository Writing and Reading3.0
MATH 101Introduction to Analysis I4.0
UNIV A101The Drexel Experience1.0
 Term Credits15.0
Term 2
ACCT 115Financial Accounting Foundations4.0
ENGL 102Persuasive Writing and Reading3.0
MATH 102Introduction to Analysis II4.0
UNIV A101The Drexel Experience1.0
Free elective 3.0
 Term Credits15.0
Term 3
EAM 211Strategic Management for Entertainment and Arts Management3.0
ENGL 103Analytical Writing and Reading3.0
Free elective 3.0
Social science elective 3.0
Arts and Humanities elective3.0
 Term Credits15.0
Term 4
BLAW 201Business Law I4.0
COOP 101Career Management and Professional Development0.0
DSMR 100Computer Imaging I3.0
EAM 391 [WI] Promotion, Press and Publicity3.0
THTR 130Introduction to Theater Production Practicum1.0
THTR 240Theatre Production I3.0
PHYS 121
or BIO 100
Physical Science for Design I
Applied Cells, Genetics & Physiology
4.0
 Term Credits18.0
Term 5
EAM 261Copyrights and Trademarks3.0
EAM 270Audience Development for Arts3.0
EAM 312Introduction to Fund Development for the Arts3.0
THTR 221 [WI] Theatre History I3.0
PHYS 122
or BIO 101
Physical Science for Design II
Applied Biological Diversity, Ecology & Evolution
4.0
 Term Credits16.0
Term 6
COM 230Techniques of Speaking3.0
EAM 313Volunteer and Board Management3.0
EAM 361Law for Entertainment and Arts Management Managers3.0
THTR 121 [WI] Dramatic Analysis3.0
Required ensemble 0.0
Social science elective 3.0
 Term Credits15.0
Term 7
EAM 401Writing for Arts Managers3.0
THTR 210Acting: Fundamentals3.0
Arts and Humanities elective 3.0
Business elective*4.0
Theatre elective*3.0
Required ensemble 1.0
 Term Credits17.0
Term 8
EAM 322Performing Arts Touring and Promotion3.0
MKTG 301Introduction to Marketing Management4.0
ORGB 300 [WI] Organizational Behavior4.0
THTR 222 [WI] Theatre History II3.0
Required ensemble 1.0
 Term Credits15.0
Term 9
EAM 321Box Office and Venue Management3.0
EAM 340Artist Representation and Management3.0
EAM 350Arts, Culture and Society3.0
THTR 211Acting: Scene Study2.0
Required ensemble 0.0
Business elective*4.0
 Term Credits15.0
Term 10
EAM 491Entertainment and Arts Management Senior Project1.0
HRMT 323Principles of Human Resource Administration4.0
THTR 320Play Direction3.0
Arts and Humanities elective 3.0
Ensemble 0.0
Free elective 3.0
 Term Credits14.0
Term 11
EAM 461Entertainment Publishing3.0
EAM 491Entertainment and Arts Management Senior Project1.0
THTR 260Production Design3.0
Free elective 9.0
Ensemble 0.0
 Term Credits16.0
Term 12
EAM 491Entertainment and Arts Management Senior Project1.0
Theatre elective*3.0
Free electives 6.0
Business elective*4.0
 Term Credits14.0
Total Credit: 185.0

 

(C) Media Management

(1.) Digital Media Concentration

Term 1Credits
EAM 130Overview of Entertainment and Arts Management3.0
ECON 201Principles of Microeconomics4.0
ENGL 101Expository Writing and Reading3.0
MATH 101Introduction to Analysis I4.0
UNIV A101The Drexel Experience1.0
 Term Credits15.0
Term 2
ACCT 115Financial Accounting Foundations4.0
ENGL 102Persuasive Writing and Reading3.0
MATH 102Introduction to Analysis II4.0
UNIV A101The Drexel Experience1.0
Free elective3.0
 Term Credits15.0
Term 3
EAM 211Strategic Management for Entertainment and Arts Management3.0
ENGL 103Analytical Writing and Reading3.0
Arts and Humanities elective 3.0
Free elective 3.0
Social science elective 3.0
 Term Credits15.0
Term 4
BLAW 201Business Law I4.0
COOP 101Career Management and Professional Development0.0
DIGM 100Digital Design Tools3.0
DSMR 100Computer Imaging I3.0
VSST 110Introductory Drawing3.0
PHYS 121
or BIO 100
Physical Science for Design I
Applied Cells, Genetics & Physiology
4.0
 Term Credits17.0
Term 5
COM 111Principles of Communication3.0
DIGM 110Digital Spatial Visualization3.0
EAM 261Copyrights and Trademarks3.0
EAM 391 [WI] Promotion, Press and Publicity3.0
PHYS 122
or BIO 101
Physical Science for Design II
Applied Biological Diversity, Ecology & Evolution
4.0
 Term Credits16.0
Term 6
DIGM 252Multimedia Timeline Design3.0
EAM 361Law for Entertainment and Arts Management Managers3.0
EAM 365Media and Entertainment Business3.0
COM 230Techniques of Speaking3.0
COM 150Mass Media and Society3.0
 Term Credits15.0
Term 7
COM 240New Technologies In Communication3.0
WBDV 240Web Authoring I3.0
Business elective (See degree requirements for list) 4.0
Arts and Humanities elective 3.0
Social science elective 3.0
 Term Credits16.0
Term 8
MKTG 301Introduction to Marketing Management4.0
ORGB 300 [WI] Organizational Behavior4.0
WBDV 241Vector Authoring I3.0
Free electives 6.0
 Term Credits17.0
Term 9
EAM 340Artist Representation and Management3.0
MKTG 322Advertising & Integrated Marketing Communications4.0
Digital Media Track elective*3.0
Business elective*4.0
 Term Credits14.0
Term 10
ANIM 141Computer Graphic Imagery3.0
COM 270 [WI] Business Communication3.0
EAM 491Entertainment and Arts Management Senior Project1.0
HRMT 323Principles of Human Resource Administration4.0
Free elective 3.0
 Term Credits14.0
Term 11
ANIM 211Animation I3.0
EAM 461Entertainment Publishing3.0
EAM 491Entertainment and Arts Management Senior Project1.0
Free electives 9.0
 Term Credits16.0
Term 12
ANIM 212Animation II3.0
COM 335Electronic Publishing3.0
EAM 491Entertainment and Arts Management Senior Project1.0
Business elective*4.0
Social science elective 3.0
 Term Credits14.0
Total Credit: 184.0

 

(2.) Cinema and Television Concentration

Term 1Credits
EAM 130Overview of Entertainment and Arts Management3.0
ECON 201Principles of Microeconomics4.0
ENGL 101Expository Writing and Reading3.0
MATH 101Introduction to Analysis I4.0
UNIV A101The Drexel Experience1.0
 Term Credits15.0
Term 2
ACCT 115Financial Accounting Foundations4.0
ENGL 102Persuasive Writing and Reading3.0
MATH 102Introduction to Analysis II4.0
UNIV A101The Drexel Experience1.0
Free elective 3.0
 Term Credits15.0
Term 3
EAM 211Strategic Management for Entertainment and Arts Management3.0
ENGL 103Analytical Writing and Reading3.0
Arts and Humanities elective 3.0
Free elective 3.0
Social science elective 3.0
 Term Credits15.0
Term 4
BLAW 201Business Law I4.0
COOP 101Career Management and Professional Development0.0
DSMR 100Computer Imaging I3.0
EAM 391 [WI] Promotion, Press and Publicity3.0
PHYS 121
or BIO 100
Physical Science for Design I
Applied Cells, Genetics & Physiology
4.0
 Term Credits14.0
Term 5
COM 111Principles of Communication3.0
EAM 261Copyrights and Trademarks3.0
FMVD 110Basic Shooting and Lighting3.0
SCRP 270 [WI] Screenwriting I3.0
PHYS 122
or BIO 101
Physical Science for Design II
Applied Biological Diversity, Ecology & Evolution
4.0
 Term Credits16.0
Term 6
COM 150Mass Media and Society3.0
COM 230Techniques of Speaking3.0
EAM 361Law for Entertainment and Arts Management Managers3.0
EAM 365Media and Entertainment Business3.0
FMVD 115Basic Editing3.0
TVIE 290Introduction to Money and the Media3.0
 Term Credits18.0
Term 7
COM 240New Technologies In Communication3.0
FMVD 120Basic Sound3.0
Business elective*4.0
Free elective 3.0
Cinema and Television elective*3.0
 Term Credits16.0
Term 8
MKTG 301Introduction to Marketing Management4.0
ORGB 300 [WI] Organizational Behavior4.0
TVIE 285Media Law and Ethics3.0
Free elective3.0
Arts and Humanities elective 3.0
 Term Credits17.0
Term 9
EAM 340Artist Representation and Management3.0
MKTG 322Advertising & Integrated Marketing Communications4.0
Business elective*4.0
Cinema and Television elective*3.0
 Term Credits14.0
Term 10
COM 270 [WI] Business Communication3.0
COM 335Electronic Publishing3.0
EAM 491Entertainment and Arts Management Senior Project1.0
HRMT 323Principles of Human Resource Administration4.0
TVPR 212TV Commercials and Promos3.0
 Term Credits14.0
Term 11
EAM 461Entertainment Publishing3.0
EAM 491Entertainment and Arts Management Senior Project1.0
Cinema and Television elective*3.0
Social science elective 3.0
Free electives 6.0
 Term Credits16.0
Term 12
EAM 491Entertainment and Arts Management Senior Project1.0
Social science elective 3.0
Business elective*4.0
Free electives 6.0
 Term Credits14.0
Total Credit: 184.0

 

(D.) Sports Entertainment Concentration

Term 1Credits
EAM 130Overview of Entertainment and Arts Management3.0
ECON 201Principles of Microeconomics4.0
ENGL 101Expository Writing and Reading3.0
MATH 101Introduction to Analysis I4.0
UNIV A101The Drexel Experience1.0
 Term Credits15.0
Term 2
ACCT 115Financial Accounting Foundations4.0
ENGL 102Persuasive Writing and Reading3.0
MATH 102Introduction to Analysis II4.0
UNIV A101The Drexel Experience1.0
Free elective 3.0
 Term Credits15.0
Term 3
EAM 211Strategic Management for Entertainment and Arts Management3.0
ENGL 103Analytical Writing and Reading3.0
Free elective 3.0
Social science elective 3.0
Arts and Humanities elective3.0
 Term Credits15.0
Term 4
BIO 100Applied Cells, Genetics & Physiology3.0
BLAW 201Business Law I4.0
COOP 101Career Management and Professional Development0.0
DSMR 100Computer Imaging I3.0
PHYS 121Physical Science for Design I4.0
SMT 110The Business of Sport3.0
TVPR 100TV Studio: Basic Operations3.0
 Term Credits20.0
Term 5
BIO 101Applied Biological Diversity, Ecology & Evolution3.0
COM 111Principles of Communication3.0
EAM 261Copyrights and Trademarks3.0
EAM 391 [WI] Promotion, Press and Publicity3.0
FMVD 110Basic Shooting and Lighting3.0
PHYS 122Physical Science for Design II4.0
 Term Credits19.0
Term 6
COM 150Mass Media and Society3.0
COM 230Techniques of Speaking3.0
EAM 361Law for Entertainment and Arts Management Managers3.0
EAM 365Media and Entertainment Business3.0
FMVD 115Basic Editing3.0
SMT 215Sports Ticket Sales & Operations3.0
 Term Credits18.0
Term 7
COM 240New Technologies In Communication3.0
FMVD 120Basic Sound3.0
SMT 201Sports Marketing, Promotion, and Public Relations3.0
SMT 205Sports Information3.0
TVPR 240Producing for Television3.0
 Term Credits15.0
Term 8
MKTG 301Introduction to Marketing Management4.0
ORGB 300 [WI] Organizational Behavior4.0
TVPR 340Remote TV Production3.0
Arts and Humanities elective3.0
Sports Entertainment elective 3.0
 Term Credits17.0
Term 9
EAM 340Artist Representation and Management3.0
Business elective 4.0
Sports Entertainment elective 3.0
Free electives 6.0
 Term Credits16.0
Term 10
COM 270 [WI] Business Communication3.0
COM 335Electronic Publishing3.0
EAM 491Entertainment and Arts Management Senior Project1.0
HRMT 323Principles of Human Resource Administration4.0
Business elective 4.0
 Term Credits15.0
Term 11
EAM 461Entertainment Publishing3.0
EAM 491Entertainment and Arts Management Senior Project1.0
Free electives 6.0
Sports Entertainment elective 3.0
Social science elective 3.0
 Term Credits16.0
Term 12
EAM 491Entertainment and Arts Management Senior Project1.0
Social science elective 3.0
Free electives 6.0
Business elective 3.0
 Term Credits13.0
Total Credit: 194.0

*

 See degree requirements.

Co-op/Career Opportunities

A major entertainment and arts management prepares students for a variety of careers in both for-profit and nonprofit organizations; from creative, hands-on positions to administrative and management roles.

The career possibilities in this field are extensive and include the following positions:

  • Artistic or creative director
  • Concert and live events manager
  • Gallery owner
  • Grant writer
  • Marketing coordinator
  • Production and development executive
  • Promoter • Publicist
  • Talent agent

Visit the Drexel Steinbright Career Development Center page for more detailed information on co-op and post-graduate opportunities.

About the Accelerated Degree Program (BS/MBA)

Only available to students majoring in entertainment and arts management  (4-year with co-op), this dual degree program combines study in the management of the arts and entertainment industries along with the MBA degree. The program is designed to allow students to complete both the bachelor's degree and the Master of Business Administration degree in five years.

Incoming freshmen selected for this program will generally have a minimum of 1350 on the SAT, a GPA of 3.5 or better, and rank in the top 10% of their high school graduating class. A strong candidate for this program will have taken significant AP coursework while in high school.

Degree requirements

BS in Entertainment and Arts Management

MBA

BS /MBA students may be waived from three MBA Enterprise Management courses, assuming a grade of B or better is earned in specified undergraduate courses. Students can review the Waiver Policies for the Statement of Curriculum Standing on the LeBow College's web site for additional information. Students who complete MIS 200 in their undergraduate program will, in addition, be waived from a fourth MBA course (MIS 611).

The above conditions hold only for fully accepted BS /MBA students as identified by Enrollment Management.

Additional requirements for the dual degree program

  • A cumulative GPA of at least 3.2 is required throughout the program.
  • Students must take the GMAT examination and achieve a minimum score of 570 prior to the end of the tenth term in order to continue in the program. It is recommended that students take the GMAT examination late in the student's third year.
  • Students must submit an acceptable of plan of study at least three terms before anticipated start of graduate part of the program.

Students should visit the Westphal College of Media Arts and Design for more information.

College of Media Arts and Design Facilities

The college offers many state-of-the-art facilities and resources to its students including:

Courses

EAM 130 Overview of Entertainment and Arts Management 3.0 Credits

Students acquire an understanding of the profit and non-profit organization within a social and governmental context. Of primary focus are the arts organization as an entity, how they are organized and the impact and place they have within the community.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is EAM.

EAM 200 Introduction to the Music Industry 3.0 Credits

This course offers an introduction to four key areas of the music business - The recording industry, entertainment contracts, publishing, touring and concert production. Students will be taught by experts in each topic.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is EAM.

EAM 211 Strategic Management for Entertainment and Arts Management 3.0 Credits

Explores the concepts of planning and evaluation as it relates to the arts. Instruction will focus on the development of business plans, including research, organization, competition, marketing, staffing, and financial issues (i.e. budgets, etc.). Students present and defend the elements of their plans. Other topics discussed will be leadership skills decision-making, and managing change.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if classification is Freshman or Sophomore .

EAM 261 Copyrights and Trademarks 3.0 Credits

This is the introductory law course for EAM managers and discusses topics relating to copyrights, intellectual property rights, and royalties.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: BLAW 201 [Min Grade: D]

EAM 270 Audience Development for Arts 3.0 Credits

This course emphasizes the usefulness and application of marketing theories and concepts to develop audiences and promotes the arts as a valuable social sector, with a focus on marketing planning and strategy development. Focus is placed on marketing research, analysis, planning, strategy development, and development of marketing plans.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 211 [Min Grade: D]

EAM 301 Gallery and Collection Management 3.0 Credits

Discusses the professional operation of museums and commercial art galleries including advocacy, legal, administration, curatorial, exhibition, and public issues by examining the questions: What are the challenges of managing a museum's collection including acquisition policies, insurance, conservation and storage of art? What resources are needed to manage a gallery?.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 211 [Min Grade: D]

EAM 302 Exhibition Design 3.0 Credits

Discuss key issues in exhibition presentation including visual design elements, accessibility, and approachable presentation strategies. This course also explores theoretical and ethical issues related to museums, art collecting, cultural patrimony, curatorial authority, and diversity.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 301 [Min Grade: D]

EAM 312 Introduction to Fund Development for the Arts 3.0 Credits

Course provides an overview of basic fund-raising techniques for non-profit arts organizations. Strategies for raising funds from individuals, corporations, foundations, and government funding sources are reviewed and analyzed. Methodologies for developing a complete fund-raising plan are studied.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is EAM.
Prerequisites: EAM 130 [Min Grade: D]

EAM 313 Volunteer and Board Management 3.0 Credits

This course continues the work of EAM 312- Intro to Fund Development for the Arts. It will build on that course by focusing on the area of volunteers for nonprofit organizations. Content will examine the board of directors and other volunteers in relation to governing, managing, operating a nonprofit arts entity.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is EAM.
Prerequisites: EAM 312 [Min Grade: D]

EAM 321 Box Office and Venue Management 3.0 Credits

Focuses on the operational management tasks. Students explore the marketing and promotional component of box office management, the use of technology and ticket sales, and managing people.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 211 [Min Grade: D]

EAM 322 Performing Arts Touring and Promotion 3.0 Credits

This course provides an overview of organizing performing arts tours and events by discussing administrative and management responsibilities of touring including booking, logistics, staffing, promotion and decision making.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if classification is Junior.

EAM 340 Artist Representation and Management 3.0 Credits

This course teaches EAM students who will be representing or managing artists, or will be working with agents or artist managers, the nature of those jobs and the challenges of successfully working with talent to promote and monetize their careers.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Can enroll if major is EAM and classification is Junior or Senior.

EAM 350 Arts, Culture and Society 3.0 Credits

Examines the role of arts¿ impact on society, exploring key cultural policy issues including community standards and censorship, and different approaches to funding. Readings, films, discussions and projects explore questions as the social functions of the arts, the use of art for advocacy and patronage over the world.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Restrictions: Cannot enroll if classification is Freshman

EAM 361 Law for Entertainment and Arts Management Managers 3.0 Credits

Examines the relationship between the arts and law, including contracts, license fees, labor-management agreements, liability, immigration law, use fees, first amendment issues, and the formation of partnerships and corporations.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 261 [Min Grade: D]

EAM 365 Media and Entertainment Business 3.0 Credits

This course focuses on media networks and other major players in the media and entertainment business, examining their interdependence, and discussing major trends and tendencies on the market and their impact on the art and entertainment field.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

EAM 391 [WI] Promotion, Press and Publicity 3.0 Credits

This course addresses media positioning and addresses relationship development, press releases, PSA's, CD promotional development and other methods for promoting arts and entertainment. This is a writing intensive course.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit

EAM 399 Independent Study in Entertainment and Arts Management 12.0 Credits

Provides individualized study in entertainment and arts management in a specialized area of study. May be repeated for credit. Department permission required.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 4 times for 12 credits
Restrictions: Cannot enroll if classification is Freshman

EAM 401 Writing for Arts Managers 3.0 Credits

Focuses on non-marketing writing, with a significant portion of the class focusing on the development and writing of proposals seeking funding for arts organizations. The course covers in-depth the standard elements of a complete professionally prepared proposal, as well as exposing students to alternate formats.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: (ENGL 103 [Min Grade: D] or ENGL 105 [Min Grade: A] or HUM 108 [Min Grade: D]) and EAM 312 [Min Grade: D]

EAM 461 Entertainment Publishing 3.0 Credits

A detailed look at the publishing industry, including history and economics of publishing. Industry segments to be covered include books, periodicals and new media. Topics include developer/publisher issues, laws, industry operating characteristics, distribution and industry trends.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 361 [Min Grade: D]

EAM 465 Special Topics in Entertainment and Arts Management 1.0-3.0 Credit

Provides study in entertainment and arts management on a special topic. This course may be a lecture or laboratory course. May be repeated for credit if topics vary.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 5 times for 15 credits

EAM 471 Fine Arts Market Development 3.0 Credits

Examines the dynamics of the commercial visual arts market, including international auction houses such as Sotheby's and major private collectors. Answers questions like: How is the market value (price) of art works determined?.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 301 [Min Grade: D]

EAM 472 Trends in Visual Arts 3.0 Credits

Exploration of recent developments in the visual arts in the US and abroad. Includes the reviewing of major visual arts exhibitions and emerging artists and artistic trends within the decade. Field trips to area galleries and art museums are included.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Not repeatable for credit
Prerequisites: EAM 471 [Min Grade: D]

EAM 491 Entertainment and Arts Management Senior Project 1.0 Credit

Senior Project is a thesis course on a topic of the student's choice over the three quarters of senior year in close cooperation with a faculty advisor. The student will present their final product to a jury in their final quarter of senior year.

College/Department: Antoinette Westphal College of Media Arts & Design
Repeat Status: Can be repeated 3 times for 3 credits
Restrictions: Can enroll if major is EAM and classification is Senior.

Arts & Entertainment Enterprise Faculty

Xela Batchelder, PhD (Ohio State University). Assistant Professor. Entertainment and arts management; theater management, touring, presenting and booking.
Jean Brody, DFA (Yale School of Drama) Program Director, Online MS in Arts Administration. Associate Teaching Professor. Arts administration.
Lawrence Epstein, MBA (Cornell University) Interim Department Head, Arts & Entertainment Enterprise. Associate Teaching Professor.
Julie Goodman Hawkins, MFA (Temple University) Program Director, MS in Arts Administration. Assistant Professor. Cultural policy, political activism in the arts, changes in economic and social policy, arts sector changes.
James L. Klein, BA (Oberlin College). Associate Professor. Music technologist, sound and recording engineer, songwriter for film, TV and radio music.
Michelle Manghise, BS (St. John’s University ). Assistant Teaching Professor. 25-year veteran of music industry; music publishing, copyright, artist management, entrepreneurship, entertainment marketing.
Brian Moore, MS, MFA (Drexel University; Louisiana State University) Program Director, BS in Entertainment and Arts Management. Assistant Teaching Professor. Nonprofit organizations: fund development; strategic planning; communications and marketing; and executive management.
John Seay, BMus (James Madison University). Associate Professor. Sound and recording engineer, music technologist, music producer and studio technician.
Cyrille Taillandier Associate Teaching Professor. Recording engineer, music producer and digital editor.
Neville Vakharia, MS (Drexel University) Research Director. Assistant Professor. Technology in the arts, strategic planning and evaluation, management and leadership, innovation and entrepreneurship.
Darren Walters, BA (University of Delaware). Associate Teaching Professor. General Manager of Mad Dragon Records and co-owner and President of Jade Tree, an independent record label.
Andrew Zitcer, MCP (University of Pennsylvania). Assistant Teaching Professor. Arts and community development, community based organizations, governance modes, organizational planning, narrative and social theory.
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