Sport Business

Major: Sport Business
Degree Awarded: Master of Science (MS)
Calendar Type: Quarter
Total Credit Hours: 45.0
Classification of Instructional Programs (CIP) code: 52.0299
Standard Occupational Classification (SOC) code: 11-1021

About the Program

The program is designed for individuals working in the sports industry and for those who are and looking to make a career change into the industry. Graduates of the MS program in Sport Business are familiarized with management skills suitable to the broad spectrum of organizations falling within the sport industry. These organizations include professional sports teams and leagues, intercollegiate athletics, sport governing bodies, sport agencies, sport marketing and promotions firms, and other corporate sport enterprises.

This program was developed to meet the needs of professionals working in the sport management field who want to develop the broader skill set needed to advance, as well as for those looking to shift into the field of sport business. It is ideal for those interested in the business side of sport, as well as athletic administrators and those who have an interest in sport business research.

To learn more about the MS in Sport Business visit the Sport Business page at the LeBow College of Business. 

Admission Requirements

Prior Academic Accomplishments: All course work taken prior to application will be examined, paying particular attention to the specific courses that have been completed. Applicants should have attained a minimum grade point average (GPA) of 3.0 (on a 4.0) scale for all undergraduate course work completed.

Test of English as a Foreign Language (TOEFL): Applicants whose native language is not English and who have not already received a degree from a U.S. university must also submit scores from the Test of English as a Foreign Language (TOEFL).

Personal Statement/Essay: Each applicant must submit a personal statement. The personal statement should explain the applicant's educational and personal experiences that have influenced the decision to pursue an MS and should discuss the candidate's career plans and goals.

Letters of Recommendation: Two letters of recommendation must be submitted in support of the application. Applicants are strongly encouraged to seek recommendations from academics or other professionals who can assess the applicant's likelihood of success in the MS program.

Degree Requirements

Business Core
BUSN 501Measuring and Maximizing Financial Performance3.0
ORGB 511Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach3.0
STAT 601Business Statistics3.0
Sport Business Core
SMT 601Sports Industry Management3.0
SMT 602Sport Law 3.0
SMT 603Sports Marketing 3.0
SMT 605Sports Economics3.0
SMT 606Social Issues in Sport3.0
SMT 608Sport Media & Public Relations3.0
Experiential Component3.0
Choose from one of the following:
Graduate Internship
Business Consulting Projects
International Business Seminar and Residency
Leading for Innovation
Business Agility and IT
Negotiations for Leaders
Leadership in Sport Management
Sports Industry Practicum
Electives or Graduate Minor *15.0
Legal Issues in New Ventures
Business & Economic Strategy: Game Theory & Applications
Corporate Financial Management
Business Conditions and Forecasting
International Financial Management
Marketing Strategy & Planning
Customer Analytics
Marketing Experiments
Buyer Behavior Theory
Global Marketing
Corporate Brand & Reputation Management
Managerial Decision Models and Simulation
Supply Chain Management I
Sports Ticket Sales & Strategies
Corporate Sponsorship Sales & Strategies in Sport
Development & Fundraising Strategies in Sport
Introduction to the College Sport Industry
NCAA Compliance
Labor Relations & Collective Bargaining in Sport
Sports Promotion and Sales
Globalization of Sport
Sports Tournaments & Events
Managing Coaches & Teams
Sport Facilities & Event Management
Consumer Behavior in Sport
Gridiron Glory
Gender Equity in High School & College Sports
Sports Contracts
March Madness: The Economics, History, & Social Impact of the NCAA Basketball Tournaments
Special topics in SMT
Statistics for Business Analytics
Datamining for Managers
Quality & Six-Sigma
Total Credits45.0

Sample Plan of Study

First Year (Part-Time)
FallCreditsWinterCreditsSpringCreditsSummerCredits
BUSN 5013.0SMT 6033.0SMT 6023.0Experiential Learning Requirement3.0
SMT 6013.0SMT 6053.0STAT 6013.0Elective3.0
 6 6 6 6
Second Year (Part-Time)
FallCreditsWinterCreditsSpringCreditsSummerCredits
SMT 6083.0SMT 6063.0ORGB 5113.0Elective3.0
Elective3.0Elective3.0Elective3.0 
 6 6 6 3
Total Credits 45

Sport Business Faculty

Lawrence Cohen, JD (Temple University). Associate Teaching Professor. Sports and antitrust law; tickets & sales data analytics; sport sponsorship.
Jeffrey Levine, JD (University of Louisville, Tulane University). Assistant Clinical Professor. Sport law, sport development and policy; non-profits in sport.
Joel Maxcy, PhD (Washington State University) Department Head Sport Management & General Business. Professor. Economics of sport; labor economics & policy; economics of antitrust & regulation.
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