Television & Media Management (MS) / Business Administration (MBA)
Major: Television and Media Management
Degree Awarded: Master of Science/Master of Business Administration (MS/MBA)
Calendar Type: Quarter
Minimum Required Credits: 83.0
Calendar Type: Quarter
Co-op Option: None
Classification of Instructional Programs (CIP) code: 09.0701
Standard Occupational Classification (SOC) code: 27-2012
About the Program
The MS/MBA in Television & Media Management is offered 100% online or on campus, providing flexibility to graduate students, meeting them where they are, both geographically and in their careers. The dual degree option includes a full MBA, with curriculum preparing students with the leadership skills and enterprise mindset to lead, make data-driven decisions, and influence the future of the ever-evolving television and media landscape. This unique master's program combines practical and academic experience, integrating business course content specific to the entertainment industry with a strong focus on building and expanding professional networks in order to springboard students' careers to the next level.
Course content includes:
- Programming analysis and strategy
- Diversity in the media industry
- Media analytics and audience measurement
- Dynamics of media industries
- Media finance, sales models, and practice
- Media law and business law
- Media ethics
- Global television course with London residency
- Industry internships and topical electives
Students may also pursue a standalone MS in Television & Media Management.
Additional Information
For more information, please contact:
Michelle Bradsher-McHugh
Program Director, MS Television & Media Management
pmb92@drexel.edu
Admission Requirements
Applicants must have an undergraduate degree from an accredited college or university and must have obtained a cumulative GPA of 3.0 or better. Students with less than an 3.0 GPA may be required to take the GRE examination.
Students in good standing who have completed 49.0 required course credits for the MS are eligible to apply for the dual MS/MBA and must meet the requirements of the LeBow College of Business for enrollment. Students in the dual MS/MBA program must complete all requirements for both degrees before either degree can be awarded.
Degree Requirements
| Required Courses | ||
| TVMN 606 | The Field of Television Management | 3.0 |
| TVMN 610 | Media Law for Television Management | 3.0 |
| TVMN 621 | Audience Data and Analytics | 3.0 |
| TVMN 640 | Media Ethics of Television Management | 3.0 |
| TVMN 651 | Media Systems and Dynamics | 3.0 |
| TVMN 710 | Television Programming | 3.0 |
| TVMN 731 | TV Technology and Innovation | 3.0 |
| TVMN 740 | Money and the Media | 3.0 |
| TVMN 780 | Media Research Laboratory | 3.0 |
| TVMN 795 | Capstone Project Seminar | 3.0 |
| TVMN 796 | Capstone Project Completion * | 1.0 |
| Electives ** | 9.0 | |
| Required MBA Courses | ||
| ACCT 510 | Essentials of Financial Reporting *** | 2.0 |
| BLAW 510 | Analyzing Legal Options in Decision-Making *** | 2.0 |
| BSAN 601 | Business Analytics for Managers | 3.0 |
| ECON 601 | Managerial Economics | 3.0 |
| FIN 601 | Corporate Financial Management *** | 3.0 |
| MGMT 520 | Strategy Analysis | 2.0 |
| MGMT 530 | Managing and Leading the Total Enterprise | 2.0 |
| MGMT 770 | MBA Capstone | 2.0 |
| MKTG 510 | Marketing Strategy | 2.0 |
| ORGB 511 | Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach | 3.0 |
| POM 510 | Operations and Supply Chain Management | 2.0 |
| Business Elective *** | 2.0 | |
| MBA Major Requirements | 9.0 | |
| Select one major from the list below: | ||
| Free Electives | 3.0 | |
6.0 credits of MBA electives are satisfied by 6.0 credits of TVMM electives as shared coursework. | ||
| Experiential Elective | 3.0 | |
| Select one of the following: | ||
| Graduate Internship | ||
| International Business Seminar and Residency | ||
| Leading for Innovation | ||
| Business Consulting | ||
| Business Agility and IT | ||
| Negotiations for Leaders | ||
| Tax Experiential Learning | ||
| Total Credits | 83.0 | |
- *
TVMN 796 is repeatable for credit, at .5 credits per quarter, as necessary for Capstone completion. Students must enroll for a minimum of two quarters.
- **
Select 9.0 credits from 500-700 level courses, including I599, I699, I799 and T580, T680, T780 in AADM, AAML, COM, DSRE, ENTP and TVMN.
- ***
This course also serves as a requirement for the Television & Media Management MS.
Students select one Major from the following:
Accounting Analytics Major
| Required Courses | ||
| Data Analytics & Technology in Accounting | ||
| Financial Statement Analysis | ||
| Select one of the following: | ||
| Strategy & the Master Budgeting Process | ||
| Data Visualization for Managers | ||
| Tax and Business Strategy | ||
Economics Major
| Required Course | ||
| Microeconomics | ||
| Select two of the following: | ||
| Intro to Econometrics and Data Analysis | ||
| Mathematical Economics | ||
| Econometrics | ||
| Macroeconomics | ||
| Business & Economic Strategy: Game Theory & Applications | ||
Effective Leadership Major
| Select three of the following: | ||
| Leading the Digital Supply Chain | ||
| Business Ethics | ||
| Sustainability and Value Creation | ||
| Leading Virtual Teams | ||
| Negotiations for Leaders | ||
Corporate Sustainability and Social Impact Major
| Select three of the following: | ||
| Legal Aspects of Employment | ||
| Corporate Governance | ||
| Environmental and Social Issues in Finance | ||
| Special Topics in Interdisciplinary Business | ||
| Business Ethics | ||
| Sustainability and Value Creation | ||
| Corporate Brand & Reputation Management | ||
| Special Topics in ORGB | ||
| Sustainable Supply Chain Management and Logistics | ||
| Social Issues in Sport | ||
Business Analytics Major
| Select three of the following: | ||
| Aligning Information Systems and Business Strategies | ||
| Inter-Active Decision Support Systems | ||
| Database Analysis and Design for Business | ||
| Customer Analytics | ||
| Marketing Experiments | ||
| Managerial Decision Models and Simulation | ||
| Supply Chain Analytics | ||
| Statistics for Business Analytics | ||
| Datamining for Managers | ||
Finance Major
| Select three of the following: | ||
| Advanced Financial Management | ||
| Business Valuation | ||
| Corporate Governance | ||
| Environmental and Social Issues in Finance | ||
| Financial Institutions & Markets | ||
| Risk Management | ||
| Investment Management | ||
| Entrepreneurial Finance | ||
| FinTech | ||
| Behavioral Finance | ||
| International Financial Management | ||
| Special Topics in Finance | ||
General Business Major
General Business Major requires three business courses with distinct subject codes and course number range 500-799. Allowable options for the subject codes are Accounting (ACCT), Statistics (STAT), Economics (ECON), Finance (FIN), General Business (BUSN), Interdisciplinary Business (INDS), International Business (INTB), Legal Studies (BLAW), Management (MGMT), Management Information Systems (MIS), Marketing (MKTG), Operations Research (OPR), Organizational Behavior (ORGB), Production Operations Management (POM), Sport Management (SMT) or Taxation (TAX). | ||
Marketing Analytics Major
| Select three of the following: | ||
| Customer Analytics | ||
| Marketing Experiments | ||
| Buyer Behavior Theory | ||
| Digital Marketing | ||
| Integrated Marketing Communications Management | ||
| Marketing Information Management and Research | ||
Marketing Major
| Select three of the following, of which two MUST be from MKTG (any course with MKTG subject code and course number between 600-699): | ||
MKTG course (600-699) | ||
| Special Topics in Legal Studies | ||
| Intro to Econometrics and Data Analysis | ||
| Microeconomics | ||
| International Business Management | ||
| Knowledge Management | ||
| Systems Analysis & Design | ||
| Database Analysis and Design for Business | ||
| Managerial Decision Models and Simulation | ||
| Supply Chain Management I | ||
| Quality & Six-Sigma | ||
| Time Series Forecasting | ||
Strategic Technology & Innovation Management Major
| Required Courses | ||
| Innovation Management | ||
| Technology Strategy | ||
| Electives | ||
| Select one of the following: | ||
| Business & Economic Strategy: Game Theory & Applications | ||
| Introduction to Change Management: An Integration of Macro and Micro Perspectives | ||
| Strategic Change Management | ||
| Strategic Human Resource Management | ||
| Knowledge Management | ||
| Sustainability and Value Creation | ||
| Leading for Innovation | ||
| Strategy Implementation | ||
| Change Management Experiential Capstone | ||
| MIS Policy and Strategy | ||
| Business Agility and IT | ||
| New Product Planning, Strategy, and Development | ||
| Managerial Decision Models and Simulation | ||
| Leading and Executing Change | ||
| Negotiations for Leaders | ||
| Time Series Forecasting | ||
Project Management Major
| Required Courses | ||
| Introduction to Project Management | ||
| Project Planning & Scheduling | ||
| Select one of the following: | ||
| Project Quality Management | ||
| Project Estimation & Cost Management | ||
| Project Risk Assessment & Management | ||
Supply Chain Management & Logistics Major
| Select three of the following: | ||
| Introduction to Change Management: An Integration of Macro and Micro Perspectives | ||
| Systems Analysis & Design | ||
| Managerial Decision Models and Simulation | ||
| Supply Chain Management I | ||
| Supply Chain Management II | ||
| Management of Service Firms | ||
| Transportation & Logistics Management | ||
| Sustainable Supply Chain Management and Logistics | ||
| Revenue Management | ||
| Supply Chain Analytics | ||
| Special Topics in POM | ||
| Quality & Six-Sigma | ||
| Time Series Forecasting | ||
Customized Major
| Students can self customize a concentration with coordination between their program manager and with faculty guidance. Please see your Program Manager/Academic Advisor for further information | ||
MBA Graduate Credits include courses in Accounting (ACCT), Statistics (STAT), Economics (ECON), Finance (FIN), General Business (BUSN), Interdisciplinary Business (INDS), International Business (INTB), Legal Studies (BLAW), Management (MGMT), Management Information Systems (MIS), Marketing (MKTG), Operations Research (OPR), Organizational Behavior (ORGB), Production Operations Management (POM), Sport Management (SMT) or Taxation (TAX), with a course number range between 500-799 or other approved course at the graduate level. | ||
Sample Plan of Study
| First Year | |||||||
|---|---|---|---|---|---|---|---|
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| ACCT 510 | 2.0 | TVMN 621 | 3.0 | TVMN 640 | 3.0 | FIN 601 | 3.0 |
| BLAW 510 | 2.0 | TVMN 651 | 3.0 | TVMN 780 | 3.0 | TVMN 731 | 3.0 |
| TVMN 606 | 3.0 | TVMN 740 | 3.0 | Business Elective | 2.0 | TVMN 796 | 0.5 |
| TVMN 610 | 3.0 | TVMN 795 | 3.0 | Television & Media Management Elective (counts as MBA Elective) | 3.0 | Television & Media Management Elective | 3.0 |
| TVMN 710 | 3.0 | Television & Media Management Elective (counts as MBA Elective) | 3.0 | ||||
| 13 | 12 | 11 | 12.5 | ||||
| Second Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| MKTG 510 | 2.0 | BSAN 601 | 3.0 | ECON 601 | 3.0 | MGMT 770 | 2.0 |
| MGMT 530 | 2.0 | MGMT 520 | 2.0 | ORGB 511 | 3.0 | MBA Major Course | 3.0 |
| POM 510 | 2.0 | MBA Major Course | 3.0 | Business elective | 3.0 | Experiential Elective | 3.0 |
| TVMN 796 | 0.5 | ||||||
| MBA Major Course | 3.0 | ||||||
| 9.5 | 8 | 9 | 8 | ||||
| Total Credits 83 | |||||||