Television & Media Management (MS) / Business Administration (MBA)

Major: Television and Media Management
Degree Awarded: Master of Science/Master of Business Administration (MS/MBA)
Calendar Type: Quarter
Minimum Required Credits: 83.0 
Calendar Type: Quarter
Co-op Option: None
Classification of Instructional Programs (CIP) code: 09.0701
Standard Occupational Classification (SOC) code: 27-2012

About the Program

The MS/MBA in Television & Media Management is offered 100% online or on campus, providing flexibility to graduate students, meeting them where they are, both geographically and in their careers. The dual degree option includes a full MBA, with curriculum preparing students with the leadership skills and enterprise mindset to lead, make data-driven decisions, and influence the future of the ever-evolving television and media landscape. This unique master's program combines practical and academic experience, integrating business course content specific to the entertainment industry with a strong focus on building and expanding professional networks in order to springboard students' careers to the next level.

Course content includes:

  • Programming analysis and strategy
  • Diversity in the media industry
  • Media analytics and audience measurement
  • Dynamics of media industries
  • Media finance, sales models, and practice
  • Media law and business law
  • Media ethics
  • Global television course with London residency
  • Industry internships and topical electives

Students may also pursue a standalone MS in Television & Media Management.

Additional Information

For more information, please contact:
Michelle Bradsher-McHugh
Program Director, MS Television & Media Management
pmb92@drexel.edu

Admission Requirements

Applicants must have an undergraduate degree from an accredited college or university and must have obtained a cumulative GPA of 3.0 or better. Students with less than an 3.0 GPA may be required to take the GRE examination.

Students in good standing who have completed 49.0 required course credits for the MS are eligible to apply for the dual MS/MBA and must meet the requirements of the LeBow College of Business for enrollment. Students in the dual MS/MBA program must complete all requirements for both degrees before either degree can be awarded.

Degree Requirements

Required Courses
TVMN 606The Field of Television Management3.0
TVMN 610Media Law for Television Management3.0
TVMN 621Audience Data and Analytics3.0
TVMN 640Media Ethics of Television Management3.0
TVMN 651Media Systems and Dynamics3.0
TVMN 710Television Programming3.0
TVMN 731TV Technology and Innovation3.0
TVMN 740Money and the Media3.0
TVMN 780Media Research Laboratory3.0
TVMN 795Capstone Project Seminar3.0
TVMN 796Capstone Project Completion *1.0
Electives **9.0
Required MBA Courses
ACCT 510Essentials of Financial Reporting ***2.0
BLAW 510Analyzing Legal Options in Decision-Making ***2.0
BSAN 601Business Analytics for Managers3.0
ECON 601Managerial Economics3.0
FIN 601Corporate Financial Management ***3.0
MGMT 520Strategy Analysis2.0
MGMT 530Managing and Leading the Total Enterprise2.0
MGMT 770MBA Capstone2.0
MKTG 510Marketing Strategy2.0
ORGB 511Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach3.0
POM 510Operations and Supply Chain Management2.0
Business Elective ***2.0
Concentration Requirements9.0
Free Electives3.0
6.0 credits of MBA electives are satisfied by 6.0 credits of TVMM electives as shared coursework.
Experiential Elective3.0
Select one of the following:
Graduate Internship
International Business Seminar and Residency
Leading for Innovation
Business Consulting
Business Agility and IT
Negotiations for Leaders
Tax Experiential Learning
Total Credits83.0
*

 TVMN 796 is repeatable for credit, at .5 credits per quarter, as necessary for Capstone completion. Students must enroll for a minimum of two quarters.

**

Select 9.0 credits from 500-700 level courses, including I599, I699, I799 and T580, T680, T780 in AADM, AAML, COM, DSRE, ENTP and TVMN. 

***

This course also serves as a requirement for the Television & Media Management MS.

Students selecting a concentration can choose from the following:

Effective Leadership Concentration

Select three of the following:9.0
Leading the Digital Supply Chain
Business Ethics
Sustainability and Value Creation
Leading Virtual Teams
Negotiations for Leaders

Corporate Sustainability and Social Impact Concentration

Select three of the following:9.0
Legal Aspects of Employment
Corporate Governance
Environmental and Social Issues in Finance
Special Topics in Interdisciplinary Business
Business Ethics
Sustainability and Value Creation
Corporate Brand & Reputation Management
Special Topics in ORGB
Sustainable Supply Chain Management and Logistics
Social Issues in Sport

 Business Analytics Concentration

Select three of the following:9.0
Aligning Information Systems and Business Strategies
Inter-Active Decision Support Systems
Database Analysis and Design for Business
Customer Analytics
Marketing Experiments
Managerial Decision Models and Simulation
Supply Chain Analytics
Statistics for Business Analytics
Datamining for Managers
Total Credits9.0

Finance Concentration

Select three of the following:9.0
Advanced Financial Management
Business Valuation
Corporate Governance
Environmental and Social Issues in Finance
Financial Institutions & Markets
Risk Management
Investment Management
Entrepreneurial Finance
FinTech
Behavioral Finance
International Financial Management
Special Topics in Finance
Total Credits9.0

Marketing Concentration

Select three of the following, of which two MUST be from MKTG (any course with MKTG subject code and course number between 600-699):9.0
MKTG course (600-699)
Special Topics in Legal Studies
Intro to Econometrics and Data Analysis
Microeconomics
International Business Management
Knowledge Management
Systems Analysis & Design
Database Analysis and Design for Business
Managerial Decision Models and Simulation
Supply Chain Management I
Quality & Six-Sigma
Time Series Forecasting
Total Credits9.0

Strategic Technology & Innovation Management Concentration

Required Courses
MGMT 602Innovation Management3.0
MGMT 603Technology Strategy3.0
Electives
Select one of the following:3.0
Business & Economic Strategy: Game Theory & Applications
Introduction to Change Management: An Integration of Macro and Micro Perspectives
Strategic Change Management
Strategic Human Resource Management
Knowledge Management
Sustainability and Value Creation
Leading for Innovation
Strategy Implementation
Change Management Experiential Capstone
MIS Policy and Strategy
Business Agility and IT
New Product Planning, Strategy, and Development
Managerial Decision Models and Simulation
Leading and Executing Change
Negotiations for Leaders
Time Series Forecasting
Total Credits9.0

Supply Chain Management & Logistics Concentration 

Select three of the following: 9.0
Introduction to Change Management: An Integration of Macro and Micro Perspectives
Systems Analysis & Design
Managerial Decision Models and Simulation
Supply Chain Management I
Supply Chain Management II
Management of Service Firms
Transportation & Logistics Management
Sustainable Supply Chain Management and Logistics
Revenue Management
Supply Chain Analytics
Special Topics in POM
Quality & Six-Sigma
Time Series Forecasting
Total Credits9.0

Customized Concentration

Students can self customize a concentration with coordination between their program manager and with faculty guidance. Please see your Program Manager/Academic Advisor for further information9.0
MBA Graduate Credits include courses in Accounting (ACCT), Statistics (STAT), Economics (ECON), Finance (FIN), General Business (BUSN), Interdisciplinary Business (INDS), International Business (INTB), Legal Studies (BLAW), Management (MGMT), Management Information Systems (MIS), Marketing (MKTG), Operations Research (OPR), Organizational Behavior (ORGB), Production Operations Management (POM), Sport Management (SMT) or Taxation (TAX), with a course number range between 500-799 or other approved course at the graduate level.
Total Credits9.0

Sample Plan of Study

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
ACCT 5102.0TVMN 6213.0TVMN 6403.0FIN 6013.0
BLAW 5102.0TVMN 6513.0TVMN 7803.0TVMN 7313.0
TVMN 6063.0TVMN 7403.0Business Elective2.0TVMN 7960.5
TVMN 6103.0TVMN 7953.0Television & Media Management Elective (counts as MBA Elective)3.0Television & Media Management Elective3.0
TVMN 7103.0  Television & Media Management Elective (counts as MBA Elective)3.0
 13 12 11 12.5
Second Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
MKTG 5102.0BSAN 6013.0ECON 6013.0MGMT 7702.0
MGMT 5302.0MGMT 5202.0ORGB 5113.0Concentration Elective3.0
POM 5102.0Concentration Elective3.0Business elective3.0Experiential Elective3.0
TVMN 7960.5   
Concentration Elective3.0   
 9.5 8 9 8
Total Credits 83
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