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SMT 201 Sports Marketing, Promotion, and Public Relations 4.0 Credits

Students will build an integrated marketing plan for a sporting event by first describing how the four Ps of marketing are applied in sports. Students learn about the uses of the essential elements of marketing. Students will be able to identify the conventions of sport promotions and public relations.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 201 [Min Grade: D] (Can be taken Concurrently)

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