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SMT 201 Sports Marketing, Promotion, and Public Relations 4.0 Credits

Students will build an integrated marketing plan for a sporting event by first describing how the four Ps of marketing are applied in sports. Students learn about the uses of the essential elements of marketing. Students will be able to identify the conventions of sport promotions and public relations.

College/Department: LeBow College of Business
Repeat Status: Not repeatable for credit
Prerequisites: MKTG 201 [Min Grade: D] (Can be taken Concurrently)

Sport Business BSBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/sportbusiness/

Major: Sport Business Degree Awarded: Bachelor of Science in Business Administration (BSBA) Calendar Type: Quarter Minimum Required Credits: 180.0 Co-op Options: Three Co-op (Five years); One Co-op (Four years); No Co-op (Four years) Classification of Instructional Programs (CIP) code: 52.0299 Standard Occupational Classification (SOC) code: 25-1193

International Business BSBA

https://catalog.drexel.edu/undergraduate/schoolofeconomics/internationalbusiness/

...201 MKTG 201 or STAT 201 STAT 201...Real Estate Management & Development, (SMT) Sport Management, or...

Accounting BSBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/accounting/

...200 , MKTG 201 or STAT 201 . Please note...Real Estate Management & Development, (SMT) Sport Management, or...

Business Analytics BSBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/businessanalytics/

...200 , MKTG 201 or STAT 201 . Please note...Real Estate Management & Development, (SMT) Sport Management, or...

Esport Business BSBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/esportbusiness/

...200 , MKTG 201 or STAT 201 . Please note...Real Estate Management & Development, (SMT) Sport Management, or...

Finance BSBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/finance/

...200 , MKTG 201 or STAT 201 . Please note...Real Estate Management & Development, (SMT) Sport Management, or...

General Business BSBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/generalbusiness/

...200 , MKTG 201 or STAT 201 . Please note...Real Estate Management & Development, (SMT) Sport Management, or...

Management Information Systems BSBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/managementinformationsystems/

...200 , MKTG 201 or STAT 201 . Please note...Real Estate Management & Development, (SMT) Sport Management, or...

Marketing BSBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/marketing/

...200 , MKTG 201 or STAT 201 . Please note...Real Estate Management & Development, (SMT) Sport Management, or...

Operations & Supply Chain Management BSBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/operationandsupplychainmanagement/

...200 , MKTG 201 or STAT 201 . Please note...Real Estate Management & Development, (SMT) Sport Management, or...

Organizational Management BSBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/organizationalmanagement/

...200 , MKTG 201 or STAT 201 . Please note...Real Estate Management & Development, (SMT) Sport Management, or...

Real Estate Management and Development BSBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/realestatemanagementanddevelopment/

...200 , MKTG 201 or STAT 201 . Please note...Real Estate Management & Development, (SMT) Sport Management, or...

Technology Innovation Management BSBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/technologyinnovationmanagement/

...200 , MKTG 201 or STAT 201 . Please note...Real Estate Management & Development, (SMT) Sport Management, or...

Business Law BSBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/businesslaw/

...200 , MKTG 201 or STAT 201 Please note...Real Estate Management & Development, (SMT) Sport Management, or...

Accounting (BSBA) / Master of Business Administration (MBA)

https://catalog.drexel.edu/undergraduate/collegeofbusiness/accountingbsba-mba/

...200 , MKTG 201 or STAT 201 . ** Please see...Real Estate Management & Development, (SMT) Sport Management, or...

Finance BSBA / Business Administration MBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/financebsba-mba/

...200 , MKTG 201 or STAT 201 . *** Please see...Real Estate Management & Development, (SMT) Sport Management, or...

International Business BSBA / Business Administration MBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/internationalbusinessbsba-mba/

...200 , MKTG 201 or STAT 201 . ** Co-op...Real Estate Management & Development, (SMT) Sport Management, or...

Management Information Systems (BSBA) / Business Administration (MBA)

https://catalog.drexel.edu/undergraduate/collegeofbusiness/managementinformationsystemsbsba-mba/

...200 , MKTG 201 or STAT 201 . Please note...Real Estate Management & Development, (SMT) Sport Management, or...

Marketing BSBA / Business Administration MBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/marketingbsba-mba/

...200 , MKTG 201 or STAT 201 . Please note...Real Estate Management & Development, (SMT) Sport Management, or...

Sport Business BSBA / Business Administration MBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/sportbusinessbsba-mba/

...200 , MKTG 201 or STAT 201 . Please note...Real Estate Management & Development, (SMT) Sport Management, or...

Finance BSBA/Entrepreneurship and Innovation MS

https://catalog.drexel.edu/undergraduate/collegeofbusiness/financebsba-entreandinnovationms/

...200 , MKTG 201 or STAT 201 *** Please see...Real Estate Management & Development, (SMT) Sport Management, or...

General Business BSBA/Health Administration MHA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/generalbusinessbsba-healthadminmhad/

...200, MKTG 201 or STAT 201. *** Please see...Real Estate Management & Development, (SMT) Sport Management, or...

General Business BSBA/Business Administration MBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/generalbusinessbsba-mba/

...200 , MKTG 201 or STAT 201 . ** Please see...Real Estate Management & Development, (SMT) Sport Management, or...

Business Law BSBA / Master of Business Administration MBA

https://catalog.drexel.edu/undergraduate/collegeofbusiness/businesslawmba/

...200 , MKTG 201 or STAT 201 . ** Please see...Real Estate Management & Development, (SMT) Sport Management, or...

Entertainment & Arts Management BS / Business Administration MBA

https://catalog.drexel.edu/undergraduate/collegeofmediaartsanddesign/entertainmentartsbs-mba/

...students should take STAT 201 and FIN 301...Management (POM), Sports Management (SMT) or Taxation (TAX...