Marketing BSBA / Business Administration MBA
Major: Marketing and Business Administration
Degree Awarded: Bachelor of Science in Business Administration (BSBA) and Master of Science in Business Administration (MBA)
Calendar Type: Quarter
Minimum Required Credits: 229.0
Co-op Options: One Co-op (Five years)
BSBA Classification of Instructional Programs (CIP) code: 52.1401
BSBA Standard Occupational Classification (SOC) code: 11-2021
MBA Classification of Instructional Programs (CIP) code: 52.0201
MBA Standard Occupational Classification (SOC) code: 11-1021
Admission Requirements
Drexel LeBow’s BS/MBA program provides academically qualified undergraduate students with the opportunity to earn both a bachelor’s degree and an MBA within five years of study. Graduating with an MBA and an undergraduate degree provides students with a competitive edge when entering the job market without having the time constraints of typical degree pursuits. This program is offered to all students pursuing a bachelor of science in business administration as well as students from select undergraduate programs across the university.
Additional Information
For more information please contact our Undergraduate Advising department at lebowadv@drexel.edu.
Admission Requirements
The BS/MBA program requires a two-tiered application process which includes both undergraduate and graduate requirements. All applicants are required to complete a BS/MBA Accelerated Degree Application available through the undergraduate BS/MBA advisor for each college.
A plan of study/sequence sheet must be completed for each applicant with the assistance of their undergraduate BS/MBA advisor to ensure that all undergraduate degree requirements are met within the required four years. Both documents must be submitted together for approval and processing.
For additional information please visit the BS/MBA website.
Undergraduate Application Requirements
At the undergraduate level, a provisional BS/MBA attribute code will be placed on the student record at the time of admission. Once the student has accumulated 90.0 credits, an Accelerated Degree Application must be completed before reaching 120.0 credits, at which time a BS/MBA code will be placed on the application.
Degree Requirements
Students participating in the cooperative education program will be enrolled in the required prep course, COOP 101, generally three terms before their co-op begins.
Bachelor of Science in Business Administration (BSBA) Degree Requirements | ||
General Education Requirements | ||
CIVC 101 | Introduction to Civic Engagement | 1.0 |
COOP 101 | Career Management and Professional Development * | 1.0 |
ENGL 101 | Composition and Rhetoric I: Inquiry and Exploratory Research | 3.0 |
or ENGL 111 | English Composition I | |
ENGL 102 | Composition and Rhetoric II: Advanced Research and Evidence-Based Writing | 3.0 |
or ENGL 112 | English Composition II | |
ENGL 103 | Composition and Rhetoric III: Themes and Genres | 3.0 |
or ENGL 113 | English Composition III | |
MATH 101 | Introduction to Analysis I | 4.0 |
UNIV B101 | The Drexel Experience | 1.0 |
UNIV B201 [WI] | Career Management | 1.0 |
General Education Electives (Students select 18-24 credits) | ||
Culture, Diversity & Global Perspective ** | 6.0-8.0 | |
Humanities & Social Science ** | 6.0-8.0 | |
Natural Science & Technology ** | 6.0-8.0 | |
Free Electives | 38.0 | |
Business Requirements | ||
ACCT 115 | Financial Accounting Foundations | 4.0 |
ACCT 116 | Managerial Accounting Foundations | 4.0 |
BLAW 201 | Business Law I | 4.0 |
BSAN 160 | Business Analytics and Data Visualization | 4.0 |
BUSN 101 | Foundations of Business I | 4.0 |
BUSN 102 | Foundations of Business II | 4.0 |
BUSN 105 | Applied Business Analysis | 3.0 |
ECON 201 | Principles of Microeconomics | 4.0 |
ECON 202 | Principles of Macroeconomics | 4.0 |
FIN 301 | Introduction to Finance | 4.0 |
MGMT 450 | Strategy and Competitive Advantage | 4.0 |
ORGB 300 [WI] | Organizational Behavior | 4.0 |
Business Flexible Requirements *** | ||
INTB 200 | International Business | 4.0 |
MIS 200 | Management Information Systems | 4.0 |
MKTG 201 | Introduction to Marketing Management | 4.0 |
OPM 200 | Operations Management | 4.0 |
STAT 201 | Introduction to Business Statistics | 4.0 |
Business Impact Elective | 4.0 | |
Select a course that has one the following subject codes: (ACCT) Accounting, (BSAN) Business Analytics, (STAT) Business Statistics, (ECON) Economics, (FIN) Finance, (BUSN) General Business, (HRMT) Human Resource Management, (INTB) International Business, (BLAW) Business Law, (MGMT) Management, (MIS) Management Information Systems, (MKTG) Marketing, (OPM) Operations Management, (OPR) Operations Research, (ORGB) Organizational Behavior, (REMD) Real Estate Management & Development, (SMT) Sport Management, or (TAX) Taxation with a course number range of 100-499, including T280, T380, and T480. This course cannot be applied to your major or minor. | ||
Major Requirements | ||
Required Marketing Major Courses | ||
MKTG 326 | Marketing Insights | 4.0 |
MKTG 356 | Consumer Behavior | 4.0 |
MKTG 380 | Seminar in Marketing Strategy | 4.0 |
Select six (6) of the following: | 24.0 | |
Selling and Sales Management | ||
Advertising & Integrated Marketing Communications | ||
Marketing Channels and Distribution Systems | ||
Professional Personal Selling | ||
New Product Development | ||
Services Marketing | ||
Marketing for Non-Profit Organizations | ||
Interactive Marketing | ||
Global Marketing | ||
Brand and Reputation Management | ||
Marketing for New Ventures | ||
Digital Marketing | ||
Customer Analytics | ||
Data-Driven Digital Marketing | ||
Corporate Responsibility Management | ||
MBA Requirements | ||
Required Courses | ||
ACCT 510 | Essentials of Financial Reporting | 2.0 |
BLAW 510 | Analyzing Legal Options in Decision-Making | 2.0 |
BSAN 601 | Business Analytics for Managers | 3.0 |
ECON 601 | Managerial Economics | 3.0 |
FIN 601 | Corporate Financial Management | 3.0 |
MGMT 520 | Strategy Analysis | 2.0 |
MGMT 530 | Managing and Leading the Total Enterprise | 2.0 |
MGMT 770 | MBA Capstone | 2.0 |
MKTG 510 | Marketing Strategy | 2.0 |
ORGB 511 | Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach | 3.0 |
POM 510 | Operations and Supply Chain Management | 2.0 |
Experiential Requirement: Select one | 3.0 | |
Graduate Internship | ||
International Business Seminar and Residency | ||
Leading for Innovation | ||
Business Consulting | ||
Business Agility and IT | ||
Negotiations for Leaders | ||
Tax Experiential Learning | ||
Free Electives | 11.0 | |
MBA Major Requirements | 9.0 | |
Students select one major from the following: | ||
Major: Accounting Analytics | ||
Required Courses | ||
Data Analytics & Technology in Accounting | ||
Financial Statement Analysis | ||
Select one of the following: | ||
Strategy & the Master Budgeting Process | ||
Data Visualization for Managers | ||
Tax and Business Strategy | ||
Major: Business Analytics | ||
Select three of the following: | ||
Aligning Information Systems and Business Strategies | ||
Inter-Active Decision Support Systems | ||
Database Analysis and Design for Business | ||
Customer Analytics | ||
Marketing Experiments | ||
Managerial Decision Models and Simulation | ||
Supply Chain Analytics | ||
Statistics for Business Analytics | ||
Datamining for Managers | ||
Time Series Forecasting | ||
Special Topics in STAT | ||
Major: Corporate Sustainability and Social Impact | ||
Select three of the following | ||
Legal Aspects of Employment | ||
Corporate Governance | ||
Environmental and Social Issues in Finance | ||
Special Topics in Interdisciplinary Business | ||
Business Ethics | ||
Sustainability and Value Creation | ||
Corporate Brand & Reputation Management | ||
Special Topics in ORGB | ||
Sustainable Supply Chain Management and Logistics | ||
Social Issues in Sport | ||
Major: Economics | ||
Required Course | ||
Microeconomics | ||
Select two of the following: | ||
Intro to Econometrics and Data Analysis | ||
Mathematical Economics | ||
Econometrics | ||
Macroeconomics | ||
Business & Economic Strategy: Game Theory & Applications | ||
Major: Finance | ||
Complete three of the following | ||
Advanced Financial Management | ||
Business Valuation | ||
Corporate Governance | ||
Environmental and Social Issues in Finance | ||
Financial Institutions & Markets | ||
Risk Management | ||
Investment Management | ||
Entrepreneurial Finance | ||
FinTech | ||
Behavioral Finance | ||
International Financial Management | ||
Special Topics in Finance | ||
Major: Effective Leadership | ||
Select three of the following | ||
Leading the Digital Supply Chain | ||
Business Ethics | ||
Sustainability and Value Creation | ||
Leading Virtual Teams | ||
Negotiations for Leaders | ||
Major: General Business | ||
General Business Major requires three business courses with distinct subject codes and course number range 500-799. Allowable options for the subject codes are Accounting (ACCT), Statistics (STAT), Economics (ECON), Finance (FIN), General Business (BUSN), Interdisciplinary Business (INDS), International Business (INTB), Legal Studies (BLAW), Management (MGMT), Management Information Systems (MIS), Marketing (MKTG), Operations Research (OPR), Organizational Behavior (ORGB), Production Operations Management (POM), Sport Management (SMT) or Taxation (TAX). | ||
Major: Marketing | ||
Select three of the following, of which 2 MUST be from MKTG: | ||
MKTG Course 600-699 | ||
Special Topics in Legal Studies | ||
Intro to Econometrics and Data Analysis | ||
Microeconomics | ||
International Business Management | ||
Knowledge Management | ||
Systems Analysis & Design | ||
Database Analysis and Design for Business | ||
Managerial Decision Models and Simulation | ||
Supply Chain Management I | ||
Quality & Six-Sigma | ||
Time Series Forecasting | ||
Major: Marketing Technology & Analytics | ||
Select three of the following: | ||
Customer Analytics | ||
Marketing Experiments | ||
Buyer Behavior Theory | ||
Digital Marketing | ||
Integrated Marketing Communications Management | ||
Marketing Information Management and Research | ||
Major: Project Management | ||
Required Courses | ||
Introduction to Project Management | ||
Project Planning & Scheduling | ||
Select one of the following: | ||
Project Quality Management | ||
Project Estimation & Cost Management | ||
Project Risk Assessment & Management | ||
Major: Strategic Technology & Innovation Management | ||
Required Courses | ||
Innovation Management | ||
Technology Strategy | ||
Select one of the following: | ||
Business & Economic Strategy: Game Theory & Applications | ||
Introduction to Change Management: An Integration of Macro and Micro Perspectives | ||
Strategic Change Management | ||
Strategic Human Resource Management | ||
Knowledge Management | ||
Sustainability and Value Creation | ||
Leading for Innovation | ||
Strategy Implementation | ||
Change Management Experiential Capstone | ||
MIS Policy and Strategy | ||
Business Agility and IT | ||
New Product Planning, Strategy, and Development | ||
Managerial Decision Models and Simulation | ||
Leading and Executing Change | ||
Negotiations for Leaders | ||
Time Series Forecasting | ||
Major: Supply Chain Management & Logistics | ||
Select three of the following | ||
Leading the Digital Supply Chain | ||
Systems Analysis & Design | ||
Managerial Decision Models and Simulation | ||
Supply Chain Management I | ||
Supply Chain Management II | ||
Management of Service Firms | ||
Transportation & Logistics Management | ||
Sustainable Supply Chain Management and Logistics | ||
Revenue Management | ||
Supply Chain Analytics | ||
Special Topics in POM | ||
Quality & Six-Sigma | ||
Time Series Forecasting | ||
Major: Customized | ||
Students can self customize a concentration with coordination between their program manager and with faculty guidance. Please see your Program Manager/Academic Advisor for further information | ||
MBA Graduate Credits include courses in Accounting (ACCT), Statistics (STAT), Economics (ECON), Finance (FIN), General Business (BUSN), Interdisciplinary Business (INDS), International Business (INTB), Legal Studies (BLAW), Management (MGMT), Management Information Systems (MIS), Marketing (MKTG), Operations Research (OPR), Organizational Behavior (ORGB), Production Operations Management (POM), Sport Management (SMT) or Taxation (TAX), with a course number range between 500-799 or other approved course at the graduate level. | ||
Total Credits | 229.0-235.0 |
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Co-op cycles may vary. Students are assigned a co-op cycle (fall/winter, spring/summer, summer-only) based on their co-op program (4-year, 5-year) and major.
COOP 101 registration is determined by the co-op cycle assigned and may be scheduled in a different term. Select students may be eligible to take COOP 001 in place of COOP 101.
- **
- Please see General Education Electives catalog webpage for an up to date listing of eligible courses.
Writing-Intensive Course Requirements
In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.
A "WI" next to a course in this catalog may indicate that this course can fulfill a writing-intensive requirement. For the most up-to-date list of writing-intensive courses being offered, students should check the Writing Intensive Course List at the University Writing Program. Students scheduling their courses can also conduct a search for courses with the attribute "WI" to bring up a list of all writing-intensive courses available that term.
Sample Plan of Study
4+1, 1 co-op (Accelerated program completed in 5 years)
Students complete undergraduate requirements in four years, then convert to graduate status in the fifth and final year.
First Year | |||||||
---|---|---|---|---|---|---|---|
Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
BUSN 101 | 4.0 | BSAN 160 | 4.0 | ACCT 115 | 4.0 | VACATION | |
BUSN 105 | 3.0 | BUSN 102 | 4.0 | CIVC 101 | 1.0 | ||
ENGL 101 or 111 | 3.0 | ECON 201 | 4.0 | ECON 202 | 4.0 | ||
MATH 101 | 4.0 | ENGL 102 or 112 | 3.0 | ENGL 103 or 113 | 3.0 | ||
UNIV B101 | 1.0 | (UG) Business Flexible Requirement Course* | 4.0 | ||||
15 | 15 | 16 | 0 | ||||
Second Year | |||||||
Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
ACCT 116 | 4.0 | BLAW 201 | 4.0 | MKTG 326 | 4.0 | MKTG 356 | 4.0 |
(UG) Business Flexible Requirement Course* | 4.0 | COOP 101*** | 1.0 | (UG) Business Flexible Requirement Course* | 8.0 | (UG) Business Flexible Requirement Course* | 4.0 |
(UG) Culture, Diversity & Global Perspective Elective** | 3.0-4.0 | FIN 301 | 4.0 | (UG) Natural Science & Technology Elective ** | 3.0-4.0 | (UG) Culture, Diversity & Global Perspective Elective** | 3.0-4.0 |
(UG) Free Elective | 3.0 | (UG) Humanities & Social Science Elective ** | 3.0-4.0 | (UG) Free Elective | 3.0 | ||
(UG) Free Elective | 3.0 | ||||||
14-15 | 15-16 | 15-16 | 14-15 | ||||
Third Year | |||||||
Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
COOP EXPERIENCE | COOP EXPERIENCE | ORGB 300 | 4.0 | (UG) Required Marketing Major Elective | 4.0 | ||
UNIV B201 | 1.0 | (UG) Natural Science & Technology Elective ** | 3.0-4.0 | ||||
(UG) Humanities & Social Science Elective ** | 3.0-4.0 | (UG) Free Elective | 10.0 | ||||
(UG) Required Marketing Major Elective | 8.0 | ||||||
0 | 0 | 16-17 | 17-18 | ||||
Fourth Year | |||||||
Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
MKTG 380 | 4.0 | MGMT 450 | 4.0 | (UG) Required Marketing Major Elective | 4.0 | Undergrad Degree Awarded | |
(UG) Business Impact Elective † | 4.0 | (UG) Required Marketing Major Electives | 8.0 | (UG) Free Electives | 10.0 | Student classified as Graduate Student | |
(UG) Free Electives | 6.0 | (UG) Free Elective | 3.0 | ECON 601 | 3.0 | ||
ACCT 510 | 2.0 | BSAN 601 | 3.0 | ||||
16 | 18 | 17 | 0 | ||||
Fifth Year | |||||||
Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
MGMT 530 | 2.0 | BLAW 510 | 2.0 | MGMT 520 | 2.0 | MGMT 770 | 2.0 |
MKTG 510 | 2.0 | FIN 601 | 3.0 | (GR) Major Requirement | 6.0 | (GR) Experiential Elective | 3.0 |
ORGB 511 | 3.0 | (GR) Major Requirement | 3.0 | (GR) Elective | 2.0 | (GR) Electives | 6.0 |
POM 510 | 2.0 | (GR) Elective | 3.0 | ||||
9 | 11 | 10 | 11 | ||||
Total Credits 229-235 |
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Select INTB 200, OPM 200, MIS 200, MKTG 201 or STAT 201. Please note that Business Flexible Requirement courses are all required but can be taken in any order or sequence based on student choice or major. Please consult your academic advisor for additional guidance.
- **
Please see General Education Electives catalog webpage for an up to date listing of eligible courses
- ***
-
Co-op cycles may vary. Students are assigned a co-op cycle (fall/winter, spring/summer, summer-only) based on their co-op program (4-year, 5-year) and major.
COOP 101 registration is determined by the co-op cycle assigned and may be scheduled in a different term. Select students may be eligible to take COOP 001 in place of COOP 101.
-
- †
Select a course that has one the following subject codes: (ACCT) Accounting, (BSAN) Business Analytics, (STAT) Business Statistics, (ECON) Economics, (FIN) Finance, (BUSN) General Business, (HRMT) Human Resource Management, (INTB) International Business, (BLAW) Business Law, (MGMT) Management, (MIS) Management Information Systems, (MKTG) Marketing, (OPM) Operations Management, (OPR) Operations Research, (ORGB) Organizational Behavior, (REMD) Real Estate Management & Development, (SMT) Sport Management, or (TAX) Taxation with a course number range of 100-499, including T280, T380, and T480. This course cannot be applied to your major or minor.