Marketing BSBA / Business Administration MBA

Major: Marketing and Business Administration
Degree Awarded: Bachelor of Science in Business Administration (BSBA) and Master of Science in Business Administration (MBA)
Calendar Type: Quarter
Minimum Required Credits: 228.0
Co-op Options: One Co-op (Five years)

 

Admission Requirements

Drexel LeBow’s BS/MBA program provides academically qualified undergraduate students with the opportunity to earn both a bachelor’s degree and an MBA within five years of study. Graduating with an MBA and an undergraduate degree provides students with a competitive edge when entering the job market without having the time constraints of typical degree pursuits. This program is offered to all students pursuing a bachelor of science in business administration as well as students from select undergraduate programs across the university.

Additional Information

For more information please contact our Undergraduate Advising department at lebowadv@drexel.edu

Admission Requirements

The BS/MBA program requires a two-tiered application process which includes both undergraduate and graduate requirements. All applicants are required to complete a BS/MBA Accelerated Degree Application available through the undergraduate BS/MBA advisor for each college.

A plan of study/sequence sheet must be completed for each applicant with the assistance of their undergraduate BS/MBA advisor to ensure that all undergraduate degree requirements are met within the required four years. Both documents must be submitted together for approval and processing.

For additional information please visit the BS/MBA website.

Undergraduate Application Requirements

At the undergraduate level, a provisional BS/MBA attribute code will be placed on the student record at the time of admission. Once the student has accumulated 90.0 credits, an Accelerated Degree Application must be completed before reaching 120.0 credits, at which time a BS/MBA code will be placed on the application.

Degree Requirements

Students participating in the cooperative education program will be enrolled in the required prep course, COOP 101, generally three terms before their co-op begins.

Bachelor of Science in Business Administration (BSBA) Degree Requirements
General Education Requirements
CIVC 101Introduction to Civic Engagement1.0
COOP 101Career Management and Professional Development *1.0
ENGL 101Composition and Rhetoric I: Inquiry and Exploratory Research3.0
or ENGL 111 English Composition I
ENGL 102Composition and Rhetoric II: Advanced Research and Evidence-Based Writing3.0
or ENGL 112 English Composition II
ENGL 103Composition and Rhetoric III: Themes and Genres3.0
or ENGL 113 English Composition III
MATH 101Introduction to Analysis I4.0
UNIV B101The Drexel Experience1.0
UNIV B201Career Management1.0
General Education Electives (Students select 18-24 credits)
Culture, Diversity & Global Perspective **6.0-8.0
Humanities & Social Science **6.0-8.0
Natural Science & Technology **6.0-8.0
Free Electives38.0
Business Requirements
ACCT 115Financial Accounting Foundations4.0
ACCT 116Managerial Accounting Foundations4.0
BLAW 201Business Law I4.0
BSAN 160Business Analytics and Data Visualization4.0
BUSN 101Foundations of Business I4.0
BUSN 102Foundations of Business II4.0
BUSN 105Applied Business Analysis3.0
ECON 201Principles of Microeconomics4.0
ECON 202Principles of Macroeconomics4.0
FIN 301Introduction to Finance4.0
MGMT 450Strategy and Competitive Advantage4.0
ORGB 300Organizational Behavior4.0
Business Flexible Requirements
INTB 200International Business4.0
MIS 200Management Information Systems0.0,4.0
MKTG 201Introduction to Marketing Management4.0
OPM 200Operations Management4.0
STAT 201Introduction to Business Statistics4.0
Business Impact Elective
Select one from the following 100-400 level courses (including T280, T380 and T480): ***4.0
Any ACCT (Accounting)
Any BLAW (Business Law)
Any BSAN (Business Analytics)
Any BUSN (General Business)
Any ECON (Economics)
Any FIN (Finance)
Any HRMT (Human Resource Management)
Any INTB (International Business)
Any MGMT (Management)
Any MIS (Management Information System)
Any MKTG (Marketing)
Any OPM (Operations Management)
Any OPR (Operations Research)
Any ORGB (Organizational Behavior)
Any REMD (Real Estate Management & Development)
Any SMT (Sport Management)
Any STAT (Business Statistics)
Any TAX (Taxation)
Major Requirements
Required Marketing Major Courses
MKTG 326Marketing Insights4.0
MKTG 356Consumer Behavior4.0
MKTG 380Seminar in Marketing Strategy4.0
Select six (6) of the following:24.0
Selling and Sales Management
Advertising & Integrated Marketing Communications
Marketing Channels and Distribution Systems
Professional Personal Selling
New Product Development
Services Marketing
Marketing for Non-Profit Organizations
Interactive Marketing
Global Marketing
Brand and Reputation Management
Marketing for New Ventures
Digital Marketing
Customer Analytics
Data-Driven Digital Marketing
Corporate Responsibility Management
MBA Requirements
Required Courses
ACCT 510Essentials of Financial Reporting3.0
BLAW 510Analyzing Legal Options in Decision-Making3.0
BSAN 601Business Analytics for Managers3.0
BUSN 610Strategic Career Management & Professional Development3.0
or BUSN 611 Strategic Career Advancement for Professionals
ECON 601Managerial Economics3.0
FIN 601Corporate Financial Management3.0
MGMT 529Strategic Management3.0
MKTG 601Marketing Strategy & Planning3.0
ORGB 511Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach3.0
POM 601Operations and Supply Chain Management3.0
Experiential Requirement: Select one3.0
Graduate Internship
Special Topics in Interdisciplinary Business
International Business Seminar and Residency
Business Consulting
Change Management Experiential Capstone
MBA Capstone
Digital Marketing
Business Agility and IT
Leading Virtual Teams
Negotiations for Leaders
Leadership in Sport Management
Tax Experiential Learning
Free Electives6.0
MBA Major Requirements
Students select one major from the following: 9.0
Major: Accounting Analytics
Select three (3) of the following:
Data Analytics & Technology in Accounting
Financial Statement Analysis
Strategy & the Master Budgeting Process
Tax and Business Strategy
Major: Applied AI in Business
Select three (3) of the following:
Data-driven AI for Management Decisions
Human Plus: Augmenting Decision Intelligence through AI
Special Topics in STEM Interdisciplinary Subject
Artificial Intelligence in Strategic Decision Making
Major: Business Analytics
Select three of the following:
Any BSAN course numbers 602-699
Any STAT course numbers 602-699
Aligning Information Systems and Business Strategies
Inter-Active Decision Support Systems
Database Analysis and Design for Business
Customer Analytics
Marketing Experiments
Managerial Decision Models and Simulation
Major: Corporate Sustainability and Social Impact
Select three of the following
Legal Aspects of Employment
Social Entrepreneurship
Social and Sustainable Innovation
Corporate Governance
Corporate Sustainability for Managers
Business Ethics
Sustainability and Value Creation
Social Impact Marketing
Sustainable Supply Chain Management and Logistics
Major: Finance
Select three (3) courses with subject code of FIN and a course number between 602-699
Major: Leadership
Select three of the following
Artificial Intelligence in Strategic Decision Making
Leading the Digital Supply Chain
Business Ethics
Sustainability and Value Creation
Leading Virtual Teams
Negotiations for Leaders
Major: General Business
Select 9.0 credits from the same subject code from the following 500-700 level courses:
Any ACCT (Accounting)
Any BLAW (Legal Studies)
Any BUSN (General Business)
Any ECON (Economics)
Any FIN (Finance)
Any INDS (Interdisciplinary Business)
Any INTB (International Business)
Any MGMT (Management)
Any MIS (Managemenet Information Systems)
Any MKTG (Marketing)
Any OPR (Operations Research)
Any ORGB (Organizational Behavior)
Any POM (Production Operations Management)
Any SMT (Sport Management)
Any STAT (Business Statistics)
Any TAX (Taxation)
Major: Marketing
Select three (3) courses with a subject code of MKTG with a course number between 500-799
Major: Marketing Technology & Analytics
Select three of the following:
Customer Analytics
Marketing Experiments
Marketing Technology and Automation
Buyer Behavior Theory
Digital Marketing
Integrated Marketing Communications Management
Marketing Information Management and Research
Major: Project Management
Required Courses
Introduction to Project Management
Select two (2) of the following:
Project Planning & Scheduling
Project Quality Management
Project Estimation & Cost Management
Project Risk Assessment & Management
Major: Technology & Innovation Management
Required Course
Technology Strategy
Select two (2) of the following:
Introduction to Change Management: An Integration of Macro and Micro Perspectives
Innovation Management
Strategic Change Management
Strategic Human Resource Management
Knowledge Management
Sustainability and Value Creation
Leading for Innovation
Strategy Implementation
Change Management Experiential Capstone
MIS Policy and Strategy
New Product Planning, Strategy, and Development
Managerial Decision Models and Simulation
Major: Customized
Students can self customize a major with coordination between their program manager and with faculty guidance. Please see your Program Manager/Academic Advisor for further information
Select 9.0 credits from any subject code from the following 500-700 level courses:
Any ACCT (Accounting)
Any BLAW (Legal Studies)
Any BUSN (General Business)
Any ECON (Economics)
Any FIN (Finance)
Any INDS (Interdisciplinary Business)
Any INTB (International Business)
Any MGMT (Management)
Any MIS (Management Information System)
Any MKTG (Marketing)
Any ORGB (Organizational Behavior)
Any OPR (Operations Research)
Any POM (Production Operations Management)
Any SMT (Sport Management)
Any STAT (Business Statistics)
Any TAX (Taxation)
Total Credits224.0-234.0
*

Co-op cycles may vary. Students are assigned a co-op cycle (fall/winter, spring/summer, summer-only) based on their co-op program (4-year, 5-year) and major.

COOP 101 registration is determined by the co-op cycle assigned and may be scheduled in a different term. Select students may be eligible to take COOP 001 in place of COOP 101.

**

Please see General Education Electives catalog webpage for an up to date listing of eligible courses.

***

This course cannot be applied to your major or minor.

Writing-Intensive Course Requirements

In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.

A "WI" next to a course in this catalog may indicate that this course can fulfill a writing-intensive requirement. For the most up-to-date list of writing-intensive courses being offered, students should check the Writing Intensive Course List at the University Writing Program. Students scheduling their courses can also conduct a search for courses with the attribute "WI" to bring up a list of all writing-intensive courses available that term.

Sample Plan of Study

4+1, 1 co-op (Accelerated program completed in 5 years)

Students complete undergraduate requirements in four years, then convert to graduate status in the fifth and final year.

Plan of Study Grid
First Year
FallCredits
BUSN 101 Foundations of Business I 0.0,4.0
BUSN 105 Applied Business Analysis 3.0
ENGL 101
Composition and Rhetoric I: Inquiry and Exploratory Research
or English Composition I
3.0
MATH 101 Introduction to Analysis I 4.0
UNIV B101 The Drexel Experience 1.0
 Credits11-15
Winter
BSAN 160 Business Analytics and Data Visualization 4.0
BUSN 102 Foundations of Business II 0.0,4.0
ECON 201 Principles of Microeconomics 4.0
ENGL 102
Composition and Rhetoric II: Advanced Research and Evidence-Based Writing
or English Composition II
3.0
 Credits11-15
Spring
ACCT 115 Financial Accounting Foundations 0.0,4.0
CIVC 101 Introduction to Civic Engagement 1.0
ECON 202 Principles of Macroeconomics 4.0
ENGL 103
Composition and Rhetoric III: Themes and Genres
or English Composition III
3.0
(UG) Business Flexible Requirement Course * 4.0
 Credits12-16
Summer
VACATION  
 Credits0
Second Year
Fall
ACCT 116 Managerial Accounting Foundations 4.0
(UG) Business Flexible Requirement Course * 4.0
(UG) Culture, Diversity & Global Perspective Elective ** 3.0-4.0
(UG) Free Elective 3.0
 Credits14-15
Winter
BLAW 201 Business Law I 4.0
COOP 101 Career Management and Professional Development *** 1.0
FIN 301 Introduction to Finance 4.0
(UG) Humanities & Social Science Elective ** 3.0-4.0
(UG) Free Elective 3.0
 Credits15-16
Spring
MKTG 326 Marketing Insights 4.0
(UG) Business Flexible Requirement Course * 8.0
(UG) Natural Science & Technology Elective ** 3.0-4.0
 Credits15-16
Summer
MKTG 356 Consumer Behavior 4.0
(UG) Business Flexible Requirement Course * 4.0
(UG) Culture, Diversity & Global Perspective Elective ** 3.0-4.0
(UG) Free Elective 3.0
 Credits14-15
Third Year
Fall
COOP EXPERIENCE  
 Credits0
Winter
COOP EXPERIENCE  
 Credits0
Spring
ORGB 300 Organizational Behavior 4.0
UNIV B201 Career Management 1.0
(UG) Humanities & Social Science Elective ** 3.0-4.0
(UG) Required Marketing Major Elective 8.0
 Credits16-17
Summer
(UG) Required Marketing Major Elective 4.0
(UG) Natural Science & Technology Elective ** 3.0-4.0
(UG) Free Elective 10.0
 Credits17-18
Fourth Year
Fall
MKTG 380 Seminar in Marketing Strategy 4.0
(UG) Business Impact Elective 4.0
(UG) Free Electives 6.0
ACCT 510 Essentials of Financial Reporting 3.0
 Credits17
Winter
MGMT 450 Strategy and Competitive Advantage 4.0
(UG) Required Marketing Major Electives 8.0
(UG) Free Elective 3.0
BSAN 601 Business Analytics for Managers 3.0
 Credits18
Spring
(UG) Required Marketing Major Elective 4.0
(UG) Free Electives 10.0
ECON 601 Managerial Economics 3.0
 Credits17
Summer
Undergrad Degree Awarded  
Student classified as Graduate Student  
 Credits0
Fifth Year
Fall
MGMT 529 Strategic Management 3.0
MKTG 601 Marketing Strategy & Planning 3.0
ORGB 511 Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach 3.0
POM 601 Operations and Supply Chain Management 3.0
 Credits12
Winter
BLAW 510 Analyzing Legal Options in Decision-Making 3.0
FIN 601 Corporate Financial Management 3.0
(GR) Major Requirement 3.0
 Credits9
Spring
(GR) Major Requirement 6.0
(GR) Elective 3.0
 Credits9
Summer
BUSN 610
Strategic Career Management & Professional Development
or Strategic Career Advancement for Professionals
3.0
(GR) Experiential Elective 3.0
(GR) Electives 3.0
 Credits9
 Total Credits216-234
*

Select INTB 200, OPM 200, MIS 200, MKTG 201 or STAT 201. Please note that Business Flexible Requirement courses are all required but can be taken in any order or sequence based on student choice or major. Please consult your academic advisor for additional guidance.  

**

Please see General Education Electives catalog webpage for an up to date listing of eligible courses

***
  • Co-op cycles may vary. Students are assigned a co-op cycle (fall/winter, spring/summer, summer-only) based on their co-op program (4-year, 5-year) and major.

    COOP 101 registration is determined by the co-op cycle assigned and may be scheduled in a different term. Select students may be eligible to take COOP 001 in place of COOP 101.

Select a course that has one the following subject codes: (ACCT) Accounting, (BSAN) Business Analytics, (STAT) Business Statistics, (ECON) Economics, (FIN) Finance, (BUSN) General Business, (HRMT) Human Resource Management, (INTB) International Business, (BLAW) Business Law, (MGMT) Management, (MIS) Management Information Systems, (MKTG) Marketing, (OPM) Operations Management, (OPR) Operations Research, (ORGB) Organizational Behavior, (REMD) Real Estate Management & Development, (SMT) Sport Management, or (TAX) Taxation with a course number range of 100-499, including T280, T380, and T480. This course cannot be applied to your major or minor.