Marketing BSBA / Business Administration MBA
Major: Marketing and Business Administration
Degree Awarded: Bachelor of Science in Business Administration (BSBA) and Master of Science in Business Administration (MBA)
Calendar Type: Quarter
Total Credit Hours: 229.0
Co-op Options: Two Co-ops (Five years); One Co-op (Five years)
Classification of Instructional Programs (CIP) code: 52.1399
Standard Occupational Classification (SOC) code: 11-2021
Admission Requirements
Drexel LeBow’s BS/MBA program provides academically qualified undergraduate students with the opportunity to earn both a bachelor’s degree and an MBA within five years of study. Graduating with an MBA and an undergraduate degree provides students with a competitive edge when entering the job market without having the time constraints of typical degree pursuits. This program is offered to all students pursuing a bachelor of science in business administration as well as students from select undergraduate programs across the university.
Admission Requirements
The BS/MBA program requires a two-tiered application process which includes both undergraduate and graduate requirements. All applicants are required to complete a BS/MBA Accelerated Degree Application available through the undergraduate BS/MBA advisor for each college.
A plan of study/sequence sheet must be completed for each applicant with the assistance of their undergraduate BS/MBA advisor to ensure that all undergraduate degree requirements are met within the required four years. Both documents must be submitted together for approval and processing.
Undergraduate Application Requirements
At the undergraduate level, a provisional BS/MBA attribute code will be placed on the student record at the time of admission. Once the student has accumulated 90 credits, an Accelerated Degree Application must be completed before reaching 120 credits, at which time a BS/MBA code will be placed on the application.
Degree Requirements
| Students participating in the cooperative education program will be enrolled in the required prep course, COOP 101, generally three terms before their co-op begins. As of September 2020, COOP 101 will be one credit. | ||
| Bachelor of Science in Business Administration (BSBA) Degree Requirements | ||
| General Education Requirements | ||
| CIVC 101 | Introduction to Civic Engagement | 1.0 |
| COM 270 [WI] | Business Communication | 3.0 |
| COOP 101 | Career Management and Professional Development | 1.0 |
| ENGL 101 | Composition and Rhetoric I: Inquiry and Exploratory Research | 3.0 |
| or ENGL 111 | English Composition I | |
| ENGL 102 | Composition and Rhetoric II: Advanced Research and Evidence-Based Writing | 3.0 |
| or ENGL 112 | English Composition II | |
| ENGL 103 | Composition and Rhetoric III: Themes and Genres | 3.0 |
| or ENGL 113 | English Composition III | |
| MATH 101 | Introduction to Analysis I | 4.0 |
| MATH 102 | Introduction to Analysis II | 4.0 |
| PHIL 105 | Critical Reasoning | 3.0 |
| PSY 101 | General Psychology I | 3.0 |
| UNIV B101 | The Drexel Experience | 1.0 |
| UNIV B201 [WI] | Career Management | 1.0 |
| English literature elective ENGL 200 through ENGL 399 | 3.0 | |
| Fine Arts elective | 3.0 | |
| History (HIST) elective | 4.0 | |
| Select two of the following: | 6.0 | |
| Applied Cells, Genetics & Physiology | ||
or BIO 101 | Applied Biological Diversity, Ecology & Evolution | |
| Applied Chemistry | ||
| Applied Physics | ||
| General Education Electives | ||
| Students select (16.0 credits) of general education electives, with a minimum of one course in each of the following three categories. Students take the remaining 7.0 credits from any of the topics listed under Additional General Education Electives. | ||
| Society and Culture | ||
| Communications, English, Fine Arts, Global Studies, Language or Philosophy | 3.0 | |
| Social Science | ||
| Anthropology, History, Sociology, Political Science, Psychology | 3.0 | |
| Science | ||
| Computer Science, Information Systems, Science | 3.0 | |
| Seven (7.0) credits must be earned by taking courses from the following topics: Communication, English, Fine Arts, Global Studies, Language, Philosophy, Anthropology, History, Sociology, Political Science, Psychology, Computer Science, Information Systems, Math, Science | 7.0 | |
| Free Eelectives | 18.0 | |
| Business Requirements | ||
| ACCT 115 | Financial Accounting Foundations | 4.0 |
| ACCT 116 | Managerial Accounting Foundations | 4.0 |
| BLAW 201 | Business Law I | 4.0 |
| BSAN 160 | Business Analytics and Data Visualization | 4.0 |
| BUSN 101 | Foundations of Business I | 4.0 |
| BUSN 102 | Foundations of Business II | 4.0 |
| ECON 201 | Principles of Microeconomics | 4.0 |
| ECON 202 | Principles of Macroeconomics | 4.0 |
| FIN 301 | Introduction to Finance | 4.0 |
| INTB 200 | International Business | 4.0 |
| MGMT 450 | Strategy and Competitive Advantage | 4.0 |
| MIS 200 | Management Information Systems | 4.0 |
| MKTG 201 | Introduction to Marketing Management | 4.0 |
| OPM 200 | Operations Management | 4.0 |
| ORGB 300 [WI] | Organizational Behavior | 4.0 |
| STAT 201 | Introduction to Business Statistics | 4.0 |
| Select one of the following: | 4.0 | |
| Introduction to Entrepreneurship | ||
| For-Profit Business Consulting | ||
| Nonprofit Business Consulting | ||
| Startup Business Consulting | ||
| International Business Consulting | ||
| Negotiations and Conflict Resolution | ||
| Sport Business Consulting | ||
| Business Statistics II | ||
| Major Requirements | ||
| Required Marketing Major Courses | ||
| MKTG 326 | Marketing Insights | 4.0 |
| MKTG 356 | Consumer Behavior | 4.0 |
| MKTG 380 | Seminar in Marketing Strategy | 4.0 |
| Select five (5) of the following: | 20.0 | |
| Selling and Sales Management | ||
| Advertising & Integrated Marketing Communications | ||
| Marketing Channels and Distribution Systems | ||
| Professional Personal Selling | ||
| New Product Development | ||
| Services Marketing | ||
| Marketing for Non-Profit Organizations | ||
| Interactive Marketing | ||
| Global Marketing | ||
| Transportation and Logistics | ||
| Brand and Reputation Management | ||
| Marketing for New Ventures | ||
| Digital Marketing | ||
| Customer Analytics | ||
| Data-Driven Digital Marketing | ||
| Corporate Responsibility Management | ||
| MBA Program | ||
| Degree Requirements | ||
| Required Courses | ||
| ACCT 510 | Essentials of Financial Reporting | 2.0 |
| BLAW 510 | Analyzing Legal Options in Decision-Making | 1.0 |
| ECON 601 | Managerial Economics | 3.0 |
| FIN 601 | Corporate Financial Management | 3.0 |
| MGMT 510 | Business Problem Solving | 3.0 |
| MGMT 520 | Strategy Analysis | 2.0 |
| MGMT 530 | Managing and Leading the Total Enterprise | 2.0 |
| MGMT 770 | MBA Capstone | 2.0 |
| MKTG 510 | Marketing Strategy | 2.0 |
| ORGB 511 | Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach | 3.0 |
| ORGB 520 | Leading High-Performance Teams | 1.0 |
| POM 510 | Operations and Supply Chain Management | 2.0 |
| STAT 510 | Introduction to Statistics for Business Analytics | 2.0 |
| Experiential Requirement: Select one | 3.0 | |
| Graduate Internship | ||
| International Business Seminar and Residency | ||
| Leading for Innovation | ||
| Business Consulting Projects | ||
| Business Agility and IT | ||
| Negotiations for Leaders | ||
| Tax Experiential Learning | ||
| Concentration Requirements | 9.0 | |
| Free Electives | 9.0 | |
| Students selecting a concentration can choose from the following: | ||
| Business Analytics Concentration | ||
| Required Course | ||
| Datamining for Managers | ||
| Select two of the following: | ||
| Business & Economic Strategy: Game Theory & Applications | ||
| Business Conditions and Forecasting | ||
| Inter-Active Decision Support Systems | ||
| Predictive Business Analytics with Relational Database Data | ||
| Customer Analytics | ||
| Marketing Experiments | ||
| Managerial Decision Models and Simulation | ||
| System Simulation | ||
| Supply Chain Management I | ||
| Quality & Six-Sigma | ||
| Experimental Design | ||
| Special Topics in STAT | ||
| Finance Concentration | ||
| Required Courses | ||
| Select three of the following of which 2 MUST be from FIN | ||
| Managerial Accounting | ||
| Legal Aspects of Employment | ||
| Special Topics in BLAW | ||
| Macroeconomics | ||
| International Economics | ||
| Business & Economic Strategy: Game Theory & Applications | ||
| Advanced Financial Management | ||
| Financial Institutions & Markets | ||
| Risk Management | ||
| Investment Management | ||
| Entrepreneurial Finance | ||
| Mergers and Acquisitions | ||
| Business Conditions and Forecasting | ||
| International Financial Management | ||
| Seminar in Finance | ||
| Special Topics in FIN | ||
| International Business Management | ||
| Knowledge Management | ||
| Systems Analysis & Design | ||
| Global Marketing | ||
| Services Marketing | ||
| Managerial Decision Models and Simulation | ||
| Supply Chain Management I | ||
| Management of Service Firms | ||
| Real Estate Finance | ||
| Quality & Six-Sigma | ||
| Tax Basis for Decision Making | ||
| Marketing Concentration | ||
| Required Courses | ||
| Select three of the following, of which 2 MUST be from MKTG: | ||
| Special Topics in BLAW | ||
| Intro to Econometrics and Data Analysis | ||
| Microeconomics | ||
| Business Conditions and Forecasting | ||
| International Financial Management | ||
| International Business Management | ||
| Knowledge Management | ||
| Systems Analysis & Design | ||
| Inter-Active Decision Support Systems | ||
| Database Analysis and Design for Business | ||
| Customer Analytics | ||
| Marketing Experiments | ||
| Buyer Behavior Theory | ||
| Channels of Distribution Management | ||
| Digital Marketing | ||
| Logistics and Supply Chain Management | ||
| Global Marketing | ||
| Integrated Marketing Communications Management | ||
| Business to Business Marketing | ||
| New Product Planning, Strategy, and Development | ||
| Services Marketing | ||
| Marketing Information Management and Research | ||
| Special Topics in MKTG | ||
| Managerial Decision Models and Simulation | ||
| Management of Service Firms | ||
| Supply Chain Management I | ||
| Quality & Six-Sigma | ||
| Strategic Technology & Innovation Management Concentration | ||
| Required Courses | ||
| Innovation Management | ||
| Technology Strategy | ||
| Select one of the following: | ||
| Business & Economic Strategy: Game Theory & Applications | ||
| Business Conditions and Forecasting | ||
| Introduction to Change Management: An Integration of Macro and Micro Perspectives | ||
| Strategic Human Resource Management | ||
| Knowledge Management | ||
| Sustainability and Value Creation | ||
| Leading for Innovation | ||
| Strategy Implementation | ||
| Change Management Experiential Capstone | ||
| MIS Policy and Strategy | ||
| Business Agility and IT | ||
| New Product Planning, Strategy, and Development | ||
| Leading and Executing Change | ||
| Negotiations for Leaders | ||
| Managerial Decision Models and Simulation | ||
| Real Estate Management & Development Concentration | ||
| Required Courses | ||
| Real Estate Law for Managers and Developers | ||
| Real Estate Finance | ||
| Select one of the following: | ||
| Community Impact Analysis | ||
| Urban and Real Estate Economics | ||
| Financial Institutions & Markets | ||
| New Product Planning, Strategy, and Development | ||
| Negotiations for Leaders | ||
| Supply Chain Management I | ||
| Real Estate Development | ||
| Special Topics in REMD | ||
| Supply Chain Management & Logistics Concentration | ||
| Required Courses | ||
| Supply Chain Management I | ||
| Supply Chain Management II | ||
| Business & Economic Strategy: Game Theory & Applications | ||
| Business Conditions and Forecasting | ||
| Entrepreneurial Finance | ||
| Systems Analysis & Design | ||
| Inter-Active Decision Support Systems | ||
| Customer Analytics | ||
| Channels of Distribution Management | ||
| New Product Planning, Strategy, and Development | ||
| Managerial Decision Models and Simulation | ||
| Management of Service Firms | ||
| Transportation & Logistics Management | ||
| Special Topics in POM | ||
| Quality & Six-Sigma | ||
| Datamining for Managers | ||
| General Business Concentration | ||
| Complete 9 graduate credits. See your academic advisor for suggestions | ||
| Total Credits | 229.0 | |
| * | A minimum of 20.0 elective (BUSN Non-BUSN) credits are required to fulfill degree completion. Students planning to take the CPA exam should review the educational requirements established by the State Board of Accountancy in the state in which they plan to sit for the examination. Students are qualified to sit for the examination in Pennsylvania by meeting the degree requirements above. Students planning to apply for a CPA license in Pennsylvania have to obtain 225.0 quarter credit hours, the equivalent to 150 semester hours. |
Writing-Intensive Course Requirements
In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.
A "WI" next to a course in this catalog may indicate that this course can fulfill a writing-intensive requirement. For the most up-to-date list of writing-intensive courses being offered, students should check the Writing Intensive Course List at the University Writing Program. Students scheduling their courses can also conduct a search for courses with the attribute "WI" to bring up a list of all writing-intensive courses available that term.
Sample Plan of Study
4 Year 1 Co-Op Plan
| First Year | |||||||
|---|---|---|---|---|---|---|---|
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| BUSN 101 | 4.0 | BUSN 102 | 4.0 | ACCT 115 | 4.0 | VACATION | |
| ECON 201 | 4.0 | CIVC 101 | 1.0 | BSAN 160 | 4.0 | ||
| ENGL 101 or 111 | 3.0 | ECON 202 | 4.0 | COOP 101 | 1.0 | ||
| MATH 101 | 4.0 | ENGL 102 or 112 | 3.0 | ENGL 103 or 113 | 3.0 | ||
| UNIV B101 | 1.0 | MATH 102 | 4.0 | PSY 101 | 3.0 | ||
| (UG) Society & Culture elective | 3.0 | ||||||
| 16 | 16 | 18 | 0 | ||||
| Second Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| ACCT 116 | 4.0 | BLAW 201 | 4.0 | FIN 301 | 4.0 | MKTG 326 | 4.0 |
| STAT 201 | 4.0 | COM 270 | 3.0 | MKTG 201 | 4.0 | MKTG 356 | 4.0 |
| (UG) History (HIST) elective | 4.0 | STAT 202 | 4.0 | ORGB 300 | 4.0 | PHIL 105 | 3.0 |
| Select one of the following: | 3.0 | Select one of the following: | 3.0 | (UG) Science Elective | 3.0 | (UG) Free Electives | 6.0 |
| 15 | 14 | 15 | 17 | ||||
| Third Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| COOP EXPERIENCE | COOP EXPERIENCE | INTB 200 | 4.0 | (UG) Marketing Major Courses | 8.0 | ||
| (UG) MKTG Major Course | 8.0 | (UG) Free elective | 4.0 | ||||
| (UG) General Education Elective | 3.0 | (UG) General Education Elective | 3.0 | ||||
| 0 | 0 | 15 | 15 | ||||
| Fourth Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| ACCT 510 | 2.0 | MGMT 450 | 4.0 | ORGB 520 | 1.0 | Undergrad Degree Awarded | |
| ORGB 511 | 3.0 | MGMT 510 | 3.0 | Select one of the following: | 4.0 | Student classified as Graduate Student | |
| UNIV B201 | 1.0 | MKTG 380 | 4.0 | ||||
| (UG) Marketing Major Courses | 4.0 | (UG) General Education elective | 4.0 | ||||
| (UG) General Education elective | 3.0 | ||||||
| (UG) Free elective | 3.0 | ||||||
| (UG) Social Science elective | 3.0 | ||||||
| (UG) Fine Arts elective | 3.0 | ||||||
| (UG) Free electives | 6.0 | ||||||
| 19 | 15 | 14 | 0 | ||||
| Fifth Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| MGMT 530 | 2.0 | FIN 601 | 3.0 | BLAW 510 | 1.0 | MGMT 770 | 2.0 |
| MKTG 510 | 2.0 | MGMT 520 | 2.0 | ECON 601 | 3.0 | Experiential Elective (GR) | 3.0 |
| STAT 510 | 2.0 | (GR) Electives | 6.0 | POM 510 | 2.0 | Electives (GR) | 6.0 |
| (GR) Elective | 3.0 | (GR) Elective | 3.0 | ||||
| 9 | 11 | 9 | 11 | ||||
| Total Credits 229 | |||||||
5 Year 2 Co-Op Plan
| First Year | |||||||
|---|---|---|---|---|---|---|---|
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| BUSN 101 | 4.0 | BUSN 102 | 4.0 | ACCT 115 | 4.0 | VACATION | |
| ECON 201 | 4.0 | CIVC 101 | 1.0 | BSAN 160 | 4.0 | ||
| ENGL 101 or 111 | 3.0 | ECON 202 | 4.0 | COOP 101 | 1.0 | ||
| MATH 101 | 4.0 | ENGL 102 or 112 | 3.0 | ENGL 103 or 113 | 3.0 | ||
| UNIV B101 | 1.0 | MATH 102 | 4.0 | PSY 101 | 3.0 | ||
| (UG) Society & Culture Elective | 3.0 | ||||||
| 16 | 16 | 18 | 0 | ||||
| Second Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| COOP EXPERIENCE | COOP EXPERIENCE | ACCT 116 | 4.0 | BLAW 201 | 4.0 | ||
| STAT 201 | 4.0 | COM 270 | 3.0 | ||||
| (UG) History Elective | 4.0 | STAT 202 | 4.0 | ||||
| (UG) Free Elective | 3.0 | (UG) Social Science Elective | 3.0 | ||||
| Select one of the following: | 3.0 | Select one of the following: | 3.0 | ||||
| 0 | 0 | 18 | 17 | ||||
| Third Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| COOP EXPERIENCE | COOP EXPERIENCE | FIN 301 | 4.0 | PHIL 105 | 3.0 | ||
| MKTG 201 | 4.0 | MKTG 326 | 4.0 | ||||
| ORGB 300 | 4.0 | MKTG 356 | 4.0 | ||||
| (UG) Free Elective | 3.0 | (UG) Free Elective | 6.0 | ||||
| (UG) Science Elective | 3.0 | (UG) Science Elective | 3.0 | ||||
| 0 | 0 | 18 | 20 | ||||
| Fourth Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| INTB 200 | 4.0 | (UG) Marketing Major Courses | 8.0 | MKTG 380 | 4.0 | UNDERGRADUATE DEGREE AWARDED | |
| (UG) Marketing Major Courses | 12.0 | (UG) Free Electives | 6.0 | MGMT 450 | 4.0 | STUDENT CLASSIFIED AS GRADUATE | |
| (UG) General Education Elective | 3.0 | (UG) General Education Electives | 4.0 | UNIV B201 | 1.0 | ||
| (UG) Fine Arts Elective | 3.0 | ||||||
| (UG) Free Elective | 4.0 | ||||||
| Select one of the following: | 4.0 | ||||||
| 19 | 18 | 20 | 0 | ||||
| Fifth Year | |||||||
| Fall | Credits | Winter | Credits | Spring | Credits | Summer | Credits |
| ACCT 510 | 2.0 | FIN 601 | 3.0 | ECON 601 | 3.0 | OPR 601 | 3.0 |
| MGMT 530 | 2.0 | MGMT 510 | 3.0 | MGMT 520 | 2.0 | MGMT 770 | 2.0 |
| MKTG 510 | 2.0 | (UG) Concentration courses | 6.0 | ORGB 520 | 1.0 | (GR) Experiential Elective | 3.0 |
| ORGB 511 | 3.0 | (GR) Concentration course | 3.0 | (GR) Elective | 6.0 | ||
| STAT 510 | 2.0 | (GR) Elective | 3.0 | ||||
| 11 | 12 | 12 | 14 | ||||
| Total Credits 229 | |||||||
