Entertainment & Arts Management BS / Business Administration MBA

Major: Entertainment & Arts Management and Business Administration
Degree Awarded: Bachelor of Science (BS) & Master of Business Administration (MBA)
Calendar Type: Quarter
Minimum Required Credits: 229.0
Co-op Options: One Co-op (Five years)
BS Classification of Instructional Programs (CIP) code: 50.1001
BS Standard Occupational Classification (SOC) code: 13-1011
MBA Classification of Instructional Programs (CIP) code: 52.0201
MBA Standard Occupational Classification (SOC) code: 11-1021

About the Program

Students majoring in Entertainment & Arts Management (4-year with co-op) may choose the BS in Entertainment & Arts Management/MBA program. This highly attractive program option combines study in the management of the arts and entertainment industries along with the MBA degree. The program is designed to allow students to complete both the bachelor's degree and the MBA in five years.

Additional Information

For more information about this major, visit the College's Entertainment & Arts Management page.

Admission Requirements

Freshman applicants to the Entertainment & Arts Management program, with a combined Math and Critical Reading SAT score of 1300 and a 3.5 GPA, may apply for the BS/MBA program at the time of their initial application to Drexel University.

Current students may choose to apply to the program once they have achieved between 90.0 and 120.0 credits. All students who are accepted into the accelerated program must maintain a 3.2 GPA as an EAM undergraduate, and must submit two letters of recommendation and meet minimum GMAT requirements at the time of the application to the MBA program.

Degree Requirements

General Education Requirements
Written Analysis and Communication Requirements
ENGL 101Composition and Rhetoric I: Inquiry and Exploratory Research3.0
or ENGL 111 English Composition I
ENGL 102Composition and Rhetoric II: Advanced Research and Evidence-Based Writing3.0
or ENGL 112 English Composition II
ENGL 103Composition and Rhetoric III: Themes and Genres3.0
or ENGL 113 English Composition III
Mathematics and Natural Sciences Requirements
MATH 101Introduction to Analysis I4.0
MATH 102Introduction to Analysis II4.0
PHYS 170Electricity and Motion3.0
PHYS 171Computational Lab for Electricity and Motion1.0
PHYS 175Light and Sound3.0
PHYS 176Computational Lab for Light and Sound1.0
Arts/Humanities Requirements
COM 230Techniques of Speaking3.0
Required Arts and Humanities-students elect a minimum of 6.0 credits *6.0
Social Science Requirements
Required Social Science-students elect a minimum of 9.0 credits **9.0
University Seminar Requirements
CIVC 101Introduction to Civic Engagement1.0
COOP 101Career Management and Professional Development ***1.0
UNIV A101The Drexel Experience2.0
Free electives (39.0 credits total, 3.0 of which are satisfied by GR Free Electives) †36.0
Entertainment and Arts Management Core Requirements
ACCT 110Accounting for Professionals4.0
BLAW 201Business Law I4.0
EAM 130Overview of Entertainment and Arts Management3.0
EAM 200Introduction to the Music Industry3.0
EAM 211Strategic Management for Entertainment and Arts Management3.0
EAM 220Law for Entertainment and Arts Management Managers3.0
EAM 221Copyrights and Trademarks3.0
EAM 225Financial Management for Entertainment & Arts Managers3.0
EAM 308 [WI] Entertainment Promotion and Branding3.0
EAM 310Social Media in Entertainment3.0
EAM 315Content Strategies for Digital Products3.0
EAM 340Artist Representation and Management3.0
EAM 420Arts, Culture and Society3.0
EAM 422Human Resources in the Creative Industries3.0
EAM 490Senior Seminar3.0
ECON 201Principles of Microeconomics4.0
ECON 202Principles of Macroeconomics4.0
MIS 200Management Information Systems4.0
MKTG 201Introduction to Marketing Management4.0
ORGB 300 [WI] Organizational Behavior4.0
BS Concentration Requirements (see options below)21.0
BS Concentration Electives9.0
MBA Requirements
ACCT 510Essentials of Financial Reporting2.0
BLAW 510Analyzing Legal Options in Decision-Making2.0
BSAN 601Business Analytics for Managers3.0
ECON 601Managerial Economics3.0
FIN 601Corporate Financial Management3.0
MGMT 520Strategy Analysis2.0
MGMT 530Managing and Leading the Total Enterprise2.0
MGMT 770MBA Capstone2.0
MKTG 510Marketing Strategy2.0
ORGB 511Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach3.0
POM 510Operations and Supply Chain Management2.0
Experiential Elective - Select one course3.0
Graduate Internship
International Business Seminar and Residency
Leading for Innovation
Business Consulting
Business Agility and IT
Negotiations for Leaders
Tax Experiential Learning
MBA Major Requirements (see options below)9.0
MBA Free Electives11.0
Total Credits229.0
*

Arts and Humanities courses: AFAS, ARBC, ARCH 141, ARCH 142, ARCH 143, ARTH, CHIN, COM, DANC 215, DANC 315, FMST, ENGL 111 - ENGL 492, FREN, GER, HBRW, HIST, GST, INTR 200, INTR 300 [WI] , ITAL, JAPN, JWST, KOR, LING, MENA, MUSC 130, MUSC 152, MUSC 231, MUSC 234, MUSC 236, MUSC 238, MUSC 323, MUSC 331, MUSC 333, MUSC 336, MUSC 338 [WI] , PBHL, PHIL, PHTO 275 [WI] , PHTO 276 [WI] , PHTO 452 [WI] , PPE, SCRP, SPAN, THTR 221 [WI] , THTR 222 [WI] , TVST, UNIV 241, VSCM 350 [WI] , WGST, WRIT

**

Social Science courses: AFAS, ANTH, CJS, ECON, ENSS, ENVS 260, PBHL, PSCI, PSY, SOC, WGST

***

Co-op cycles may vary. Students are assigned a co-op cycle (fall/winter, spring/summer, summer-only) based on their co-op program (4-year, 5-year) and major. 

COOP 101 registration is determined by the co-op cycle assigned and may be scheduled in a different term. Select students may be eligible to take COOP 001 in place of COOP 101.

†

BS/MBA students should take STAT 201 and FIN 301.

UG Concentration Requirements

A. Visual Arts Management Concentration

EAM 215 [WI] Writing for Arts Managers3.0
EAM 270Audience Development for Arts3.0
EAM 301Gallery and Collection Management3.0
EAM 302Exhibition Design3.0
EAM 312Introduction to Fund Development for the Arts3.0
EAM 313Volunteer and Board Management3.0
EAM 321Box Office and Venue Management3.0
Select three from the following:9.0
Building Skills in Object Analysis
Contemporary Art
Global Material Culture
OR
Digital Cultural Heritage
Explorations in New Media
User Interface Design I
Total Credits30.0

B. Performing Arts Management Concentration

EAM 215 [WI] Writing for Arts Managers3.0
EAM 270Audience Development for Arts3.0
EAM 312Introduction to Fund Development for the Arts3.0
EAM 313Volunteer and Board Management3.0
EAM 321Box Office and Venue Management3.0
EAM 322Performing Arts Touring3.0
EAM 325Producing for Live Entertainment3.0
Select three from the following:9.0
Introduction to Dance
Dance Appreciation
Twentieth Century Dance
OR
Music Theory I
Digital Music Composition
World Musics
OR
Dramatic Analysis
Theatre Production I
Select one of the following:
Theatre History I
Theatre History II
Introduction to Musical Theatre
Contemporary Musical Theatre
Total Credits30.0

C. Media Arts Management Concentration

DIGM 105Overview of Digital Media3.0
EAM 215 [WI] Writing for Arts Managers3.0
EAM 288eSport Entertainment Management3.0
EAM 295Streaming Entertainment Management3.0
EAM 338Entertainment Enterprise3.0
EAM 365Media and Entertainment Business3.0
FMTV 293Introduction to Money and the Media3.0
Select three from the following:9.0
Film History I: Emergence
Film History II: New Waves
Film History III: Trends
OR
Basic Cinematography
Basic Editing
Basic Sound
TV Series Production I
OR
TV Industry
Producing for Television
Research, Sales and Programming
OR
Introduction to Web Development
User Interface Design I
Web Design I
Total Credits30.0

MBA Major Requirements

Students select a major from the following:

Major: Accounting Analytics

Required Courses
ACCT 655Data Analytics & Technology in Accounting3.0
ACCT 665Financial Statement Analysis3.0
Select one of the following:3.0
Strategy & the Master Budgeting Process
Data Visualization for Managers
Tax and Business Strategy
Total Credits9.0

Major: Business Analytics

Required Courses
Select three of the following:9.0
Aligning Information Systems and Business Strategies
Inter-Active Decision Support Systems
Database Analysis and Design for Business
Customer Analytics
Marketing Experiments
Managerial Decision Models and Simulation
Supply Chain Analytics
Statistics for Business Analytics
Datamining for Managers
Time Series Forecasting
Special Topics in STAT
Total Credits9.0

Major: Economics

Required Course
ECON 610Microeconomics3.0
Select two of the following:6.0
Intro to Econometrics and Data Analysis
Mathematical Economics
Econometrics
Macroeconomics
Business & Economic Strategy: Game Theory & Applications
Total Credits9.0

Major: Finance

Select three of the following:9.0
Advanced Financial Management
Business Valuation
Corporate Governance
Financial Institutions & Markets
Risk Management
Investment Management
Entrepreneurial Finance
FinTech
Behavioral Finance
International Financial Management
Special Topics in Finance
Total Credits9.0

Major: General Business

General Business Major requires three business courses with distinct subject codes and course number range 500-799. Allowable options for the subject codes are Accounting (ACCT), Statistics (STAT), Economics (ECON), Finance (FIN), General Business (BUSN), Interdisciplinary Business (INDS), International Business (INTB), Legal Studies (BLAW), Management (MGMT), Management Information Systems (MIS), Marketing (MKTG), Operations Research (OPR), Organizational Behavior (ORGB), Production Operations Management (POM), Sports Management (SMT) or Taxation (TAX).

Major: Marketing

Select three of the following, of which two MUST be from MKTG (any course with MKTG subject code and course number between 500-799):9.0
MKTG course 500-799
Special Topics in Legal Studies
Intro to Econometrics and Data Analysis
Microeconomics
International Business Management
Knowledge Management
Systems Analysis & Design
Database Analysis and Design for Business
Managerial Decision Models and Simulation
Supply Chain Management I
Quality & Six-Sigma
Time Series Forecasting
Total Credits9.0

Major: Marketing Technology & Analytics

Select three of the following:9.0
Customer Analytics
Marketing Experiments
Buyer Behavior Theory
Digital Marketing
Integrated Marketing Communications Management
Marketing Information Management and Research
Total Credits9.0

Major: Project Management

Required Courses
PROJ 501Introduction to Project Management3.0
PROJ 502Project Planning & Scheduling3.0
Select one of the following:3.0
Project Quality Management
Project Estimation & Cost Management
Project Risk Assessment & Management
Total Credits9.0

Major: Strategic Technology & Innovation Management

Required Courses
MGMT 602Innovation Management3.0
MGMT 603Technology Strategy3.0
Select one of the following:3.0
Business & Economic Strategy: Game Theory & Applications
Introduction to Change Management: An Integration of Macro and Micro Perspectives
Strategic Change Management
Strategic Human Resource Management
Knowledge Management
Sustainability and Value Creation
Leading for Innovation
Strategy Implementation
Change Management Experiential Capstone
MIS Policy and Strategy
Business Agility and IT
New Product Planning, Strategy, and Development
Managerial Decision Models and Simulation
Leading and Executing Change
Negotiations for Leaders
Time Series Forecasting
Total Credits9.0

Major: Supply Chain Management & Logistics

Select three of the following:9.0
Leading the Digital Supply Chain
Systems Analysis & Design
Managerial Decision Models and Simulation
Supply Chain Management I
Supply Chain Management II
Management of Service Firms
Transportation & Logistics Management
Sustainable Supply Chain Management and Logistics
Revenue Management
Supply Chain Analytics
Special Topics in POM
Quality & Six-Sigma
Time Series Forecasting
Total Credits9.0

Major: Business Customized

Students can self customize a concentration with coordination between their program manager and with faculty guidance. Please see your program manager/academic advisor for further information.9.0
MBA Graduate credits include courses in Accounting (ACCT), Statistics (STAT), Economics (ECON), Finance (FIN), General Business (BUSN), Interdisciplinary Business (INDS), International Business (INTB), Legal Studies (BLAW), Management (MGMT), Management Information Systems (MIS), Marketing (MKTG), Operations Research (OPR), Organizational Behavior (ORGB), Production Operations Management (POM), Sport Management (SMT) or Taxation (TAX), with a course number range between 500-799 or other approved course at the graduate level.
Total Credits9.0

Major: Corporate Sustainability and Social Impact

Choose three from the following:9.0
Legal Aspects of Employment
Social Entrepreneurship
Social and Sustainable Innovation
Corporate Governance
Environmental and Social Issues in Finance
Corporate Sustainability for Managers
Business Ethics
Sustainability and Value Creation
Corporate Brand & Reputation Management
Special Topics in ORGB
Sustainable Supply Chain Management and Logistics
Social Issues in Sport
Total Credits9.0

Major: Effective Leadership

Choose three of the following:9.0
Leading the Digital Supply Chain
Business Ethics
Sustainability and Value Creation
Leading Virtual Teams
Negotiations for Leaders
Total Credits9.0

Writing-Intensive Course Requirements

In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.

A "WI" next to a course in this catalog may indicate that this course can fulfill a writing-intensive requirement. For the most up-to-date list of writing-intensive courses being offered, students should check the Writing Intensive Course List at the University Writing Program. Students scheduling their courses can also conduct a search for courses with the attribute "WI" to bring up a list of all writing-intensive courses available that term.

Sample Plan of Study

Visual Arts Management Concentration

4+1, 1 co-op (Accelerated program completed in 5 years)

Students complete undergraduate requirements in four years, then convert to graduate status in the fifth and final year.

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 1303.0EAM 2003.0ACCT 1104.0VACATION
ENGL 101 or 1113.0ENGL 102 or 1123.0CIVC 1011.0 
MATH 1014.0MATH 1024.0EAM 2113.0 
PHYS 1703.0PHYS 1753.0ENGL 103 or 1133.0 
PHYS 1711.0PHYS 1761.0(UG) Arts and Humanities Elective3.0 
UNIV A1011.0UNIV A1011.0(UG) Social Science Elective3.0 
 15 15 17 0
Second Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
BLAW 2014.0EAM 2203.0COM 2303.0COOP EXPERIENCE
COOP 1011.0EAM 2253.0EAM 2213.0 
EAM 2153.0EAM 2703.0EAM 3013.0 
ECON 2014.0ECON 2024.0MKTG 2014.0 
(UG) Concentration Elective3.0(UG) Arts and Humanities Elective3.0(UG) Concentration Elective3.0 
(UG) Social Science Elective3.0   
 18 16 16 0
Third Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 3083.0EAM 3023.0EAM 3133.0COOP EXPERIENCE
EAM 3213.0EAM 3103.0EAM 3153.0 
EAM 3403.0EAM 3123.0ORGB 3004.0 
MIS 2004.0(UG) Concentration Elective3.0(UG) Free Electives6.0 
(UG) Free Elective*3.0(UG) Social Science Elective3.0  
 16 15 16 0
Fourth Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 4223.0(UG) Free Electives12.0EAM 4203.0Convert to Graduate Status
(UG) Free Electives9.0BSAN 6013.0EAM 4903.0 
ACCT 5102.0ORGB 5113.0(UG) Free Electives6.0 
MGMT 5302.0 MGMT 5202.0 
MKTG 5102.0 (GR) Elective (counts as UG Free Elective)3.0 
 18 18 17 0
Fifth Year
FallCreditsWinterCreditsSpringCredits 
FIN 6013.0ECON 6013.0MGMT 7702.0 
POM 5102.0BLAW 5102.0(GR) Major Requirements6.0 
(GR) Electives5.0(GR) Major Requirement3.0(GR) Experiential Elective3.0 
 (GR) Elective3.0  
 10 11 11 
Total Credits 229
*

BS/MBA students should take STAT 201 and FIN 301. 

Performing Arts Management Concentration

4+1, 1 co-op (Accelerated program completed in 5 years)

Students complete undergraduate requirements in four years, then convert to graduate status in the fifth and final year.

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 1303.0EAM 2003.0ACCT 1104.0VACATION
ENGL 101 or 1113.0ENGL 102 or 1123.0CIVC 1011.0 
PHYS 1703.0MATH 1024.0EAM 2113.0 
PHYS 1711.0PHYS 1753.0ENGL 103 or 1133.0 
MATH 1014.0PHYS 1761.0(UG) Arts and Humanities Elective3.0 
UNIV A1011.0UNIV A1011.0(UG) Social Science Elective3.0 
 15 15 17 0
Second Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
BLAW 2014.0EAM 2203.0COM 2303.0COOP EXPERIENCE
COOP 1011.0EAM 2253.0EAM 2213.0 
EAM 2153.0EAM 3223.0EAM 2703.0 
ECON 2014.0ECON 2024.0MKTG 2014.0 
(UG) Concentration Elective3.0(UG) Arts and Humanities Elective3.0(UG) Concentration Elective3.0 
(UG) Social Science Elective3.0   
 18 16 16 0
Third Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 3083.0EAM 3103.0EAM 3133.0COOP EXPERIENCE
EAM 3213.0EAM 3123.0EAM 3153.0 
EAM 3403.0EAM 3253.0ORGB 3004.0 
MIS 2004.0(UG) Concentration Elective3.0(UG) Free Electives6.0 
(UG) Free Elective3.0(UG) Social Science Elective3.0  
 16 15 16 0
Fourth Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 4223.0(UG) Free Electives12.0EAM 4203.0Convert to Graduate Status
(UG) Free Electives9.0BSAN 6013.0EAM 4903.0 
ACCT 5102.0ORGB 5113.0(UG) Free Electives6.0 
MGMT 5302.0 MGMT 5202.0 
MKTG 5102.0 (GR) Elective (counts as UG Free Elective)3.0 
 18 18 17 0
Fifth Year
FallCreditsWinterCreditsSpringCredits 
FIN 6013.0BLAW 5102.0MGMT 7702.0 
POM 5102.0ECON 6013.0(GR) Major Requirements6.0 
(GR) Electives5.0(GR) Major Requirement3.0(GR) Experiential Elective3.0 
 (GR) Elective3.0  
 10 11 11 
Total Credits 229

Media Arts Management Concentration

4+1, 1 co-op (Accelerated program completed in 5 years)

Students complete undergraduate requirements in four years, then convert to graduate status in the fifth and final year.

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 1303.0EAM 2003.0ACCT 1104.0VACATION
ENGL 101 or 1113.0ENGL 102 or 1123.0CIVC 1011.0 
MATH 1014.0MATH 1024.0EAM 2113.0 
PHYS 1703.0PHYS 1753.0ENGL 103 or 1133.0 
PHYS 1711.0PHYS 1761.0(UG) Arts and Humanities Elective3.0 
UNIV A1011.0UNIV A1011.0(UG) Social Science Elective3.0 
 15 15 17 0
Second Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
BLAW 2014.0EAM 2203.0COM 2303.0COOP EXPERIENCE
COOP 1011.0EAM 2253.0EAM 2153.0 
DIGM 1053.0ECON 2024.0EAM 2213.0 
ECON 2014.0FMTV 2933.0MKTG 2014.0 
(UG) Concentration Elective3.0(UG) Arts and Humanities Elective3.0(UG) Concentration Elective3.0 
(UG) Social Science Elective3.0   
 18 16 16 0
Third Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 2883.0EAM 2953.0EAM 3153.0COOP EXPERIENCE
EAM 3083.0EAM 3103.0EAM 3383.0 
EAM 3403.0EAM 3653.0ORGB 3004.0 
MIS 2004.0(UG) Concentration Elective3.0(UG) Free Electives6.0 
(UG) Free Elective3.0(UG) Social Science Elective3.0  
 16 15 16 0
Fourth Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 4223.0(UG) Free Electives12.0EAM 4203.0Convert to Graduate Status
(UG) Free Electives9.0BSAN 6013.0EAM 4903.0 
ACCT 5102.0ORGB 5113.0(UG) Free Electives6.0 
MGMT 5302.0 MGMT 5202.0 
MKTG 5102.0 (GR) Elective (counts as UG Free Elective)3.0 
 18 18 17 0
Fifth Year
FallCreditsWinterCreditsSpringCredits 
FIN 6013.0BLAW 5102.0MGMT 7702.0 
POM 5102.0ECON 6013.0(GR) Major Requirements6.0 
(GR) Electives5.0(GR) Major Requirement3.0(GR) Experiential Elective3.0 
 (GR) Elective3.0  
 10 11 11 
Total Credits 229