Entertainment & Arts Management BS / Business Administration MBA

Major: Entertainment & Arts Management and Business Administration
Degree Awarded: Bachelor of Science (BS) & Master of Business Administration (MBA)
Calendar Type: Quarter
Total Credit Hours: 229.0
Co-op Options: One Co-op (Five years)
Classification of Instructional Programs (CIP) code: 50.1001
Standard Occupational Classification (SOC) code: 13-1011

About the Program

Students majoring in Entertainment & Arts Management (4-year with co-op) may choose the BS in Entertainment & Arts Management/MBA program. This highly attractive program option combines study in the management of the arts and entertainment industries along with the MBA degree. The program is designed to allow students to complete both the bachelor's degree and the MBA in five years.

Admission Requirements

Freshman applicants to the Entertainment & Arts Management program, with a combined Math and Critical Reading SAT score of 1300 and a 3.5 GPA, may apply for the BS/MBA program at the time of their initial application to Drexel University.

Current students may choose to apply to the program once they have achieved between 90.0 and 120.0 credits. All students who are accepted into the accelerated program must maintain a 3.2 GPA as an EAM undergraduate, and must submit 2 letters of recommendation and meet minimum GMAT requirements at the time of the application to the MBA program.

Degree Requirements

General Education Requirements
Written Analysis and Communication Requirements
ENGL 101Composition and Rhetoric I: Inquiry and Exploratory Research3.0
or ENGL 111 English Composition I
ENGL 102Composition and Rhetoric II: Advanced Research and Evidence-Based Writing3.0
or ENGL 112 English Composition II
ENGL 103Composition and Rhetoric III: Themes and Genres3.0
or ENGL 113 English Composition III
Mathematics and Natural Sciences Requirements
MATH 101Introduction to Analysis I4.0
MATH 102Introduction to Analysis II4.0
PHYS 170Electricity and Motion3.0
PHYS 171Computational Lab for Electricity and Motion1.0
PHYS 175Light and Sound3.0
PHYS 176Computational Lab for Light and Sound1.0
Arts/Humanities Requirements
COM 230Techniques of Speaking3.0
Required Arts and Humanities-students elect a minimum of 6 credits6.0
Social Science Requirements
Required Social Science-students elect a minimum of 9.0 credits9.0
University Seminar Requirements
CIVC 101Introduction to Civic Engagement1.0
COOP 101Career Management and Professional Development1.0
UNIV A101The Drexel Experience2.0
Free electives (39 credits total; 3 of which are satisfied by GR Free Electives) *36.0
Entertainment and Arts Management Core Requirements
ACCT 110Accounting for Professionals4.0
BLAW 201Business Law I4.0
EAM 130Overview of Entertainment and Arts Management3.0
EAM 200Introduction to the Music Industry3.0
EAM 211Strategic Management for Entertainment and Arts Management3.0
EAM 220Law for Entertainment and Arts Management Managers3.0
EAM 221Copyrights and Trademarks3.0
EAM 225Financial Management for Entertainment & Arts Managers3.0
EAM 308Entertainment Promotion and Branding 3.0
EAM 310Social Media in Entertainment3.0
EAM 315Content Strategies for Digital Products3.0
EAM 340Artist Representation and Management3.0
EAM 420Arts, Culture and Society3.0
EAM 422Human Resources in the Creative Industries3.0
EAM 491Entertainment and Arts Management Senior Project **3.0
ECON 201Principles of Microeconomics4.0
ECON 202Principles of Macroeconomics4.0
MIS 200Management Information Systems4.0
MKTG 201Introduction to Marketing Management4.0
ORGB 300 [WI] Organizational Behavior4.0
BS Concentration Requirements21.0
BS Concentration Electives9.0
MBA Requirements
ACCT 510Essentials of Financial Reporting2.0
BLAW 510Analyzing Legal Options in Decision-Making1.0
ECON 601Managerial Economics3.0
FIN 601Corporate Financial Management3.0
MGMT 510Business Problem Solving3.0
MGMT 520Strategy Analysis2.0
MGMT 530Managing and Leading the Total Enterprise2.0
MGMT 770MBA Capstone2.0
MKTG 510Marketing Strategy2.0
ORGB 511Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach3.0
ORGB 520Leading High-Performance Teams1.0
POM 510Operations and Supply Chain Management2.0
STAT 510Introduction to Statistics for Business Analytics2.0
Experiential Elective - Select one3.0
Graduate Internship
International Business Seminar and Residency
Leading for Innovation
Business Consulting
Business Agility and IT
Negotiations for Leaders
Tax Experiential Learning
MBA Concentration Requirements9.0
MBA Free Electives9.0
Total Credits229.0

UG Concentration Requirements

A. Visual Arts Management Concentration

EAM 215 [WI] Writing for Arts Managers3.0
EAM 270Audience Development for Arts3.0
EAM 301Gallery and Collection Management3.0
EAM 302Exhibition Design3.0
EAM 312Introduction to Fund Development for the Arts3.0
EAM 313Volunteer and Board Management3.0
EAM 321Box Office and Venue Management3.0
Select three from the following:9.0
Building Skills in Object Analysis
Contemporary Art
Global Material Culture
OR
Digital Cultural Heritage
Explorations in New Media
User Interface Design I
Total Credits30.0

B. Performing Arts Management Concentration

EAM 215 [WI] Writing for Arts Managers3.0
EAM 270Audience Development for Arts3.0
EAM 312Introduction to Fund Development for the Arts3.0
EAM 313Volunteer and Board Management3.0
EAM 321Box Office and Venue Management3.0
EAM 322Performing Arts Touring3.0
EAM 325Producing for Live Entertainment3.0
Select three from the following:9.0
Introduction to Dance
Dance Appreciation
Twentieth Century Dance
OR
Music Theory I
Digital Music Composition
World Musics
OR
Dramatic Analysis
Theatre Production I
Select one of the following:
Theatre History I
Theatre History II
Introduction to Musical Theatre
Contemporary Musical Theatre
Total Credits30.0

C. Media Arts Management Concentration

DIGM 105Overview of Digital Media3.0
EAM 215 [WI] Writing for Arts Managers3.0
EAM 288eSport Entertainment Management3.0
EAM 295Streaming Entertainment Management3.0
EAM 338Entertainment Enterprise3.0
EAM 365Media and Entertainment Business3.0
TVIE 290Introduction to Money and the Media3.0
Select three from the following:9.0
Film History I: Emergence
Film History II: New Waves
Film History III: Trends
OR
Basic Cinematography
Basic Editing
Basic Sound
OR
TV Industry
Research, Sales and Programming
Media Law and Ethics
OR
Introduction to Web Development
User Interface Design I
Web Design I
Total Credits30.0

MBA Concentrations

Real Estate Management & Development Concentration

Required Courses
BLAW 631Real Estate Law for Managers and Developers3.0
REMD 675Real Estate Finance3.0
Select one of the following:3.0
Community Impact Analysis
Urban and Real Estate Economics
Financial Institutions & Markets
New Product Planning, Strategy, and Development
Negotiations for Leaders
Supply Chain Management I
Real Estate Development
Special Topics in REMD
Total Credits9.0

Business Analytics Concentration

Required Courses
STAT 632Datamining for Managers3.0
Select two of the following:6.0
Business & Economic Strategy: Game Theory & Applications
Business Conditions and Forecasting
Inter-Active Decision Support Systems
Predictive Business Analytics with Relational Database Data
Customer Analytics
Marketing Experiments
Managerial Decision Models and Simulation
System Simulation
Supply Chain Management I
Quality & Six-Sigma
Experimental Design
Special Topics in STAT
Total Credits9.0

Finance Concentration*

Required Courses
Select three of the following:9.0
Advanced Financial Management
Corporate Governance
Financial Institutions & Markets
Risk Management
Investment Management
Entrepreneurial Finance
Mergers and Acquisitions
Business Conditions and Forecasting
International Financial Management
Derivative Securities
Seminar in Finance
Seminar in Investments
Special Topics in FIN
Real Estate Finance
Total Credits9.0

Marketing Concentration

Required Courses
Select three of the following, of which two MUST be from MKTG:9.0
Special Topics in BLAW
Intro to Econometrics and Data Analysis
Microeconomics
Business Conditions and Forecasting
International Financial Management
International Business Management
Knowledge Management
Systems Analysis & Design
Inter-Active Decision Support Systems
Database Analysis and Design for Business
Customer Analytics
Marketing Experiments
Buyer Behavior Theory
Channels of Distribution Management
Digital Marketing
Global Marketing
Integrated Marketing Communications Management
New Product Planning, Strategy, and Development
Services Marketing
Marketing Information Management and Research
Special Topics in MKTG
Managerial Decision Models and Simulation
Management of Service Firms
Supply Chain Management I
Quality & Six-Sigma
Total Credits9.0

Strategic Technology & Innovation Management Concentration (STIM)

Required Courses
MGMT 602Innovation Management3.0
MGMT 603Technology Strategy3.0
Select one of the following:3.0
Business & Economic Strategy: Game Theory & Applications
Business Conditions and Forecasting
Introduction to Change Management: An Integration of Macro and Micro Perspectives
Strategic Change Management
Knowledge Management
Sustainability and Value Creation
Leading for Innovation
Strategy Implementation
Change Management Experiential Capstone
MIS Policy and Strategy
Business Agility and IT
New Product Planning, Strategy, and Development
Managerial Decision Models and Simulation
Leading and Executing Change
Negotiations for Leaders
Total Credits9.0

Supply Chain Management & Logistics Concentration

Required Courses
POM 610Supply Chain Management I3.0
POM 615Supply Chain Management II3.0
Select one of the following:3.0
Business & Economic Strategy: Game Theory & Applications
Entrepreneurial Finance
Business Conditions and Forecasting
Systems Analysis & Design
Inter-Active Decision Support Systems
Customer Analytics
Channels of Distribution Management
New Product Planning, Strategy, and Development
Managerial Decision Models and Simulation
Management of Service Firms
Transportation & Logistics Management
Special Topics in POM
Datamining for Managers
Quality & Six-Sigma
Total Credits9.0

General Business Concentration

Required Courses
Complete 9.0 graduate credits. See advisor for suggestions.9.0
MBA Graduate Credits include courses in Accounting (ACCT), Statistics (STAT), Economics (ECON), Finance (FIN), General Business (BUSN), International Business (INTB), Legal Studies (BLAW), Management (MGMT, Management Information Systems (MIS), Marketing (MKTG), Operations Management (OPM), Operations Research (OPR), Organizational Behavior (ORGB), Production Operations Management (POM), Sport Management (SMT), or Taxation (TAX), with a course number range between 500-799.
Total Credits9.0

Writing-Intensive Course Requirements

In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.

A "WI" next to a course in this catalog may indicate that this course can fulfill a writing-intensive requirement. For the most up-to-date list of writing-intensive courses being offered, students should check the Writing Intensive Course List at the University Writing Program. Students scheduling their courses can also conduct a search for courses with the attribute "WI" to bring up a list of all writing-intensive courses available that term.

Sample Plan of Study

Visual Arts Management Concentration

4+1, 1 co-op (Accelerated program completed in 5 years)

Students complete undergraduate requirements in four years, then convert to graduate status in the fifth and final year.

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 1303.0EAM 2003.0ACCT 1104.0VACATION
ENGL 101 or 1113.0ENGL 102 or 1123.0CIVC 1011.0 
MATH 1014.0MATH 1024.0EAM 2113.0 
PHYS 1703.0PHYS 1753.0ENGL 103 or 1133.0 
PHYS 1711.0PHYS 1761.0(UG) Arts and Humanities elective3.0 
UNIV A1011.0UNIV A1011.0(UG) Social Science elective3.0 
 15 15 17 0
Second Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
BLAW 2014.0EAM 2203.0COM 2303.0COOP EXPERIENCE
COOP 1011.0EAM 2253.0EAM 2213.0 
EAM 2153.0EAM 2703.0EAM 3013.0 
ECON 2014.0ECON 2024.0MKTG 2014.0 
(UG) Concentration Elective3.0(UG) Arts & Humanities Elective3.0(UG) Concentration Elective3.0 
(UG) Social Science elective3.0   
 18 16 16 0
Third Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 3083.0EAM 3023.0EAM 3133.0COOP EXPERIENCE
EAM 3213.0EAM 3103.0EAM 3153.0 
EAM 3403.0EAM 3123.0ORGB 3004.0 
MIS 2004.0(UG) Concentration Elective3.0(UG) Free Electives6.0 
(UG) Free elective*3.0(UG) Social Science Elective3.0  
 16 15 16 0
Fourth Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 4223.0EAM 4911.0EAM 4203.0Convert to Graduate Status
EAM 4911.0(UG) Free Electives9.0EAM 4911.0 
(UG) Free electives9.0(GR) Elective (counts as UG Free elective)3.0(UG) Free Electives9.0 
ACCT 5102.0MGMT 5103.0MGMT 5202.0 
MGMT 5302.0ORGB 5113.0ORGB 5201.0 
MKTG 5102.0   
 19 19 16 0
Fifth Year
FallCreditsWinterCreditsSpringCredits 
FIN 6013.0ECON 6013.0MGMT 7702.0 
POM 5102.0BLAW 5101.0(GR) Concentration Requirements6.0 
(GR) Elective3.0STAT 5102.0(GR) Experiential Elective3.0 
 (GR) Concentration Requirement3.0  
 (GR) Elective3.0  
 8 12 11 
Total Credits 229

Performing Arts Management Concentration

4+1, 1 co-op (Accelerated program completed in 5 years)

Students complete undergraduate requirements in four years, then convert to graduate status in the fifth and final year.

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 1303.0EAM 2003.0ACCT 1104.0VACATION
ENGL 101 or 1113.0ENGL 102 or 1123.0CIVC 1011.0 
PHYS 1703.0MATH 1024.0EAM 2113.0 
PHYS 1711.0PHYS 1753.0ENGL 103 or 1133.0 
MATH 1014.0PHYS 1761.0(UG) Arts and Humanities elective3.0 
UNIV A1011.0UNIV A1011.0(UG) Social Science elective3.0 
 15 15 17 0
Second Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
BLAW 2014.0EAM 2203.0COM 2303.0COOP EXPERIENCE
COOP 1011.0EAM 2253.0EAM 2213.0 
EAM 2153.0EAM 3223.0EAM 2703.0 
ECON 2014.0ECON 2024.0MKTG 2014.0 
(UG) Concentration Elective3.0(UG) Arts & Humanities3.0(UG) Concentration Elective3.0 
(UG) Social Science Elective3.0   
 18 16 16 0
Third Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 3083.0EAM 3103.0EAM 3133.0COOP EXPERIENCE
EAM 3213.0EAM 3123.0EAM 3153.0 
EAM 3403.0EAM 3253.0ORGB 3004.0 
MIS 2004.0(UG) Concentration Elective3.0(UG) Free Elective6.0 
(UG) Free Elective3.0(UG) Social Science Elective3.0  
 16 15 16 0
Fourth Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 4223.0EAM 4911.0EAM 4203.0Convert to Graduate Status
EAM 4911.0(UG) Free Electives9.0EAM 4911.0 
(UG) Free Electives9.0(GR) Elective (counts as UG Free elective)3.0(UG) Free Electives9.0 
ACCT 5102.0MGMT 5103.0MGMT 5202.0 
MGMT 5302.0ORGB 5113.0ORGB 5201.0 
MKTG 5102.0   
 19 19 16 0
Fifth Year
FallCreditsWinterCreditsSpringCredits 
FIN 6013.0BLAW 5101.0MGMT 7702.0 
POM 5102.0ECON 6013.0(GR) Concentration Requirements6.0 
(GR) Elective3.0STAT 5102.0(GR) Experiential Elective3.0 
 (GR) Concentration Requirement3.0  
 (GR) Elective3.0  
 8 12 11 
Total Credits 229

Media Arts Management Concentration

4+1, 1 co-op (Accelerated program completed in 5 years)

Students complete undergraduate requirements in four years, then convert to graduate status in the fifth and final year.

First Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 1303.0EAM 2003.0ACCT 1104.0VACATION
ENGL 101 or 1113.0ENGL 102 or 1123.0CIVC 1011.0 
MATH 1014.0MATH 1024.0EAM 2113.0 
PHYS 1703.0PHYS 1753.0ENGL 103 or 1133.0 
PHYS 1711.0PHYS 1761.0(UG) Arts and Humanities elective3.0 
UNIV A1011.0UNIV A1011.0(UG) Social Science elective3.0 
 15 15 17 0
Second Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
BLAW 2014.0EAM 2203.0COM 2303.0COOP EXPERIENCE
COOP 1011.0EAM 2253.0EAM 2153.0 
DIGM 1053.0ECON 2024.0EAM 2213.0 
ECON 2014.0TVIE 2903.0MKTG 2014.0 
(UG) Concentration Elective3.0(UG) Arts & Humanities Elective3.0(UG) Concentration Elective3.0 
(UG) Social Science Elective3.0   
 18 16 16 0
Third Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 2883.0EAM 2953.0EAM 3153.0COOP EXPERIENCE
EAM 3083.0EAM 3103.0EAM 3383.0 
EAM 3403.0EAM 3653.0ORGB 3004.0 
MIS 2004.0(UG) Social Science Elective3.0(UG) Free Electives6.0 
(UG) Free Elective3.0(UG) Concentration Elective3.0  
 16 15 16 0
Fourth Year
FallCreditsWinterCreditsSpringCreditsSummerCredits
EAM 4223.0EAM 4911.0EAM 4203.0Convert to Graduate Status
EAM 4911.0(UG) Free Electives9.0EAM 4911.0 
(UG) Free Electives9.0(GR) Elective (counts as UG Free elective)3.0(UG) Free Electives9.0 
ACCT 5102.0MGMT 5103.0MGMT 5202.0 
MGMT 5302.0ORGB 5113.0ORGB 5201.0 
MKTG 5102.0   
 19 19 16 0
Fifth Year
FallCreditsWinterCreditsSpringCredits 
FIN 6013.0BLAW 5101.0MGMT 7702.0 
POM 5102.0ECON 6013.0(GR) Concentration Requirements6.0 
(GR) Elective3.0STAT 5102.0(GR) Experiential Elective3.0 
 (GR) Elective3.0  
 (GR) Concentration Requirement3.0  
 8 12 11 
Total Credits 229
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