Marketing BSBA / Business Administration MBA

Major: Marketing and Business Administration
Degree Awarded: Bachelor of Science in Business Administration (BSBA) and Master of Science in Business Administration (MBA)
Calendar Type: Quarter
Minimum Required Credits: 229.0
Co-op Options: One Co-op (Five years)
BSBA Classification of Instructional Programs (CIP) code: 52.1401
BSBA Standard Occupational Classification (SOC) code: 11-2021
MBA Classification of Instructional Programs (CIP) code: 52.0201

MBA Standard Occupational Classification (SOC) code: 11-1021

Admission Requirements

Drexel LeBow’s BS/MBA program provides academically qualified undergraduate students with the opportunity to earn both a bachelor’s degree and an MBA within five years of study. Graduating with an MBA and an undergraduate degree provides students with a competitive edge when entering the job market without having the time constraints of typical degree pursuits. This program is offered to all students pursuing a bachelor of science in business administration as well as students from select undergraduate programs across the university.

Additional Information

For more information please contact our Undergraduate Advising department at

Admission Requirements

The BS/MBA program requires a two-tiered application process which includes both undergraduate and graduate requirements. All applicants are required to complete a BS/MBA Accelerated Degree Application available through the undergraduate BS/MBA advisor for each college.

A plan of study/sequence sheet must be completed for each applicant with the assistance of their undergraduate BS/MBA advisor to ensure that all undergraduate degree requirements are met within the required four years. Both documents must be submitted together for approval and processing.

For additional information please visit the BS/MBA website.

Undergraduate Application Requirements

At the undergraduate level, a provisional BS/MBA attribute code will be placed on the student record at the time of admission. Once the student has accumulated 90.0 credits, an Accelerated Degree Application must be completed before reaching 120.0 credits, at which time a BS/MBA code will be placed on the application.

Degree Requirements

Students participating in the cooperative education program will be enrolled in the required prep course, COOP 101, generally three terms before their co-op begins.

Bachelor of Science in Business Administration (BSBA) Degree Requirements
General Education Requirements
CIVC 101Introduction to Civic Engagement1.0
COM 270 [WI] Business Communication3.0
COOP 101Career Management and Professional Development *1.0
ENGL 101Composition and Rhetoric I: Inquiry and Exploratory Research3.0
or ENGL 111 English Composition I
ENGL 102Composition and Rhetoric II: Advanced Research and Evidence-Based Writing3.0
or ENGL 112 English Composition II
ENGL 103Composition and Rhetoric III: Themes and Genres3.0
or ENGL 113 English Composition III
MATH 101Introduction to Analysis I4.0
MATH 102Introduction to Analysis II4.0
PHIL 105Critical Reasoning3.0
PSY 101General Psychology I3.0
UNIV B101The Drexel Experience1.0
UNIV B201 [WI] Career Management1.0
English literature elective ENGL 200 through ENGL 3993.0
Fine Arts elective3.0
Courses with the following subjects and course range from 100-499. Architecture (ARCH), Art History (ARTH), Dance (DANC), Film Studies (FMST), Interior Design (INTR), Music (MUSC), Photography (PHTO), Visual Studies (VSST), Screenwriting & Playwriting (SCRP),Theatre (THTR)
History (HIST) elective4.0
Select two of the following:6.0
Applied Cells, Genetics & Physiology
Applied Biological Diversity, Ecology & Evolution
Applied Chemistry
Applied Physics
Electricity and Motion
Light and Sound
General Education Electives12.0
Students select (12.0 credits) of general education electives, with a minimum of one course in each of the following four (4) categories.
Diversity & Multicultural
Society and Culture
Courses with the following subjects and course range from 100-499. Communications (COM), English (ENGL), Fine Arts (ARCH, ARTH, DANC, DIGM, FMVD, SCRP, FMST, INTR, MUSC, PHTO, THTR, WBDV, VSST), Global Studies (GST), Language (LANG) or Philosophy (PHIL)
Social Science
Courses with the following subjects and course range from 100-499. Anthropology (ANTH), Criminology (CJS), History (HIST), Sociology (SOC), Political Science (PSCI), Psychology (PSY)
Courses with the following subjects and course range from 100-499. Computer Science (CS), Information Systems (INFO), Science & Technology (SCTS)
Free Electives18.0
Business Requirements
ACCT 115Financial Accounting Foundations4.0
ACCT 116Managerial Accounting Foundations4.0
BLAW 201Business Law I4.0
BSAN 160Business Analytics and Data Visualization4.0
BUSN 101Foundations of Business I4.0
BUSN 102Foundations of Business II4.0
ECON 201Principles of Microeconomics4.0
ECON 202Principles of Macroeconomics4.0
FIN 301Introduction to Finance4.0
INTB 200International Business4.0
MGMT 450Strategy and Competitive Advantage4.0
MIS 200Management Information Systems4.0
MKTG 201Introduction to Marketing Management4.0
OPM 200Operations Management4.0
ORGB 300 [WI] Organizational Behavior4.0
STAT 201Introduction to Business Statistics4.0
Select one of the following: 4.0
Introduction to Entrepreneurship
For-Profit Business Consulting
Nonprofit Business Consulting
Startup Business Consulting
International Business Consulting
Negotiations and Conflict Resolution
Sport Business Consulting
Business Statistics II
Major Requirements
Required Marketing Major Courses
MKTG 326Marketing Insights4.0
MKTG 356Consumer Behavior4.0
MKTG 380Seminar in Marketing Strategy4.0
Select six (6) of the following:24.0
Selling and Sales Management
Advertising & Integrated Marketing Communications
Marketing Channels and Distribution Systems
Professional Personal Selling
New Product Development
Services Marketing
Marketing for Non-Profit Organizations
Interactive Marketing
Global Marketing
Brand and Reputation Management
Marketing for New Ventures
Digital Marketing
Customer Analytics
Data-Driven Digital Marketing
Corporate Responsibility Management
MBA Program
Degree Requirements
Required Courses
ACCT 510Essentials of Financial Reporting2.0
BLAW 510Analyzing Legal Options in Decision-Making2.0
BSAN 601Business Analytics for Managers3.0
ECON 601Managerial Economics3.0
FIN 601Corporate Financial Management3.0
MGMT 520Strategy Analysis2.0
MGMT 530Managing and Leading the Total Enterprise2.0
MGMT 770MBA Capstone2.0
MKTG 510Marketing Strategy2.0
ORGB 511Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach3.0
POM 510Operations and Supply Chain Management2.0
Experiential Requirement: Select one3.0
Graduate Internship
International Business Seminar and Residency
Leading for Innovation
Business Consulting
Business Agility and IT
Negotiations for Leaders
Tax Experiential Learning
Concentration Requirements9.0
Free Electives11.0
Students selecting a concentration can choose from the following:
Business Analytics Concentration
Select three of the following:
Aligning Information Systems and Business Strategies
Inter-Active Decision Support Systems
Database Analysis and Design for Business
Customer Analytics
Marketing Experiments
Managerial Decision Models and Simulation
Supply Chain Analytics
Statistics for Business Analytics
Datamining for Managers
Time Series Forecasting
Special Topics in STAT
Corporate Sustainability and Social Impact Concentration
Select three of the following
Legal Aspects of Employment
Corporate Governance
Environmental and Social Issues in Finance
Special Topics in Interdisciplinary Business
Business Ethics
Sustainability and Value Creation
Corporate Brand & Reputation Management
Special Topics in ORGB
Sustainable Supply Chain Management and Logistics
Social Issues in Sport
Finance Concentration
Complete three of the following
Advanced Financial Management
Business Valuation
Corporate Governance
Environmental and Social Issues in Finance
Financial Institutions & Markets
Risk Management
Investment Management
Entrepreneurial Finance
Behavioral Finance
International Financial Management
Special Topics in Finance
Effective Leadership Concentration
Select three of the following
Leading the Digital Supply Chain
Business Ethics
Sustainability and Value Creation
Leading Virtual Teams
Negotiations for Leaders
Marketing Concentration
Select three of the following, of which 2 MUST be from MKTG:
MKTG Course 600-699
Special Topics in Legal Studies
Intro to Econometrics and Data Analysis
International Business Management
Knowledge Management
Systems Analysis & Design
Database Analysis and Design for Business
Managerial Decision Models and Simulation
Supply Chain Management I
Quality & Six-Sigma
Time Series Forecasting
Strategic Technology & Innovation Management Concentration
Required Courses
Innovation Management
Technology Strategy
Select one of the following:
Business & Economic Strategy: Game Theory & Applications
Introduction to Change Management: An Integration of Macro and Micro Perspectives
Strategic Change Management
Strategic Human Resource Management
Knowledge Management
Sustainability and Value Creation
Leading for Innovation
Strategy Implementation
Change Management Experiential Capstone
MIS Policy and Strategy
Business Agility and IT
New Product Planning, Strategy, and Development
Managerial Decision Models and Simulation
Leading and Executing Change
Negotiations for Leaders
Time Series Forecasting
Supply Chain Management & Logistics Concentration
Select three of the following
Leading the Digital Supply Chain
Systems Analysis & Design
Managerial Decision Models and Simulation
Supply Chain Management I
Supply Chain Management II
Management of Service Firms
Transportation & Logistics Management
Sustainable Supply Chain Management and Logistics
Revenue Management
Supply Chain Analytics
Special Topics in POM
Quality & Six-Sigma
Time Series Forecasting
Customized Concentration
Students can self customize a concentration with coordination between their program manager and with faculty guidance. Please see your Program Manager/Academic Advisor for further information
MBA Graduate Credits include courses in Accounting (ACCT), Statistics (STAT), Economics (ECON), Finance (FIN), General Business (BUSN), Interdisciplinary Business (INDS), International Business (INTB), Legal Studies (BLAW), Management (MGMT), Management Information Systems (MIS), Marketing (MKTG), Operations Research (OPR), Organizational Behavior (ORGB), Production Operations Management (POM), Sport Management (SMT) or Taxation (TAX), with a course number range between 500-799 or other approved course at the graduate level.
Total Credits229.0

Co-op cycles may vary. Students are assigned a co-op cycle (fall/winter, spring/summer, summer-only) based on their co-op program (4-year, 5-year) and major.

COOP 101 registration is determined by the co-op cycle assigned and may be scheduled in a different term. Select students may be eligible to take COOP 001 in place of COOP 101.

Writing-Intensive Course Requirements

In order to graduate, all students must pass three writing-intensive courses after their freshman year. Two writing-intensive courses must be in a student's major. The third can be in any discipline. Students are advised to take one writing-intensive class each year, beginning with the sophomore year, and to avoid “clustering” these courses near the end of their matriculation. Transfer students need to meet with an academic advisor to review the number of writing-intensive courses required to graduate.

A "WI" next to a course in this catalog may indicate that this course can fulfill a writing-intensive requirement. For the most up-to-date list of writing-intensive courses being offered, students should check the Writing Intensive Course List at the University Writing Program. Students scheduling their courses can also conduct a search for courses with the attribute "WI" to bring up a list of all writing-intensive courses available that term.

Sample Plan of Study

4+1, 1 co-op (Accelerated program completed in 5 years)

Students complete undergraduate requirements in four years, then convert to graduate status in the fifth and final year.

First Year
BUSN 1014.0BUSN 1024.0ACCT 1154.0VACATION
ECON 2014.0CIVC 1011.0BSAN 1604.0 
ENGL 101 or 1113.0ECON 2024.0COOP 1011.0 
MATH 1014.0ENGL 102 or 1123.0ENGL 103 or 1133.0 
UNIV B1011.0MATH 1024.0PSY 1013.0 
  (UG) General Education Elective3.0 
 16 16 18 0
Second Year
ACCT 1164.0BLAW 2014.0FIN 3014.0MKTG 3264.0
STAT 2014.0COM 2703.0MKTG 2014.0MKTG 3564.0
(UG) History (HIST) elective4.0STAT 2024.0ORGB 3004.0PHIL 1053.0
Select one of the following:3.0Select one of the following:3.0(UG) General Education Elective3.0(UG) Free Electives4.0
 15 14 15 15
Third Year
  (UG) General Education Elective3.0(UG) General Education Elective3.0
  (UG) MKTG Major Course8.0(UG) Marketing Major Courses8.0
 0 0 15 14
Fourth Year
UNIV B2011.0MGMT 4504.0Select one of the following:4.0Undergrad Degree Awarded
(UG) Free Electives6.0MKTG 3804.0Student classified as Graduate Student
(UG) Marketing Major Courses8.0(UG) Free Electives6.0 
ACCT 5102.0BSAN 6013.0 
  (UG) Fine Arts Elective3.0 
  (UG) Free Electives6.0 
  ECON 6013.0 
 17 17 16 0
Fifth Year
MGMT 5302.0BLAW 5102.0MGMT 5202.0MGMT 7702.0
MKTG 5102.0FIN 6013.0(GR) Concentration Requirement6.0(GR) Concentration Requirement3.0
ORGB 5113.0(GR) Concentration Requirement3.0(GR) Elective2.0(GR) Elective3.0
POM 5102.0(GR) Elective3.0 (GR) Experiential Elective3.0
 9 11 10 11
Total Credits 229
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