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This course emphasizes the methods that arts and cultural organizations use to develop their strategies for engaging their communities, understanding current and potential audiences, and building an audience base that responds to an organization’s artistic mission. Students will study the theory and practice of strategic marketing and communications management.

Covers many of the areas of law that control and affect marketing decisions, including the U.S. Constitution; advertising and false/wrongful advertising; market shares and allocations; restraints of trade and other unfair competition under the antitrust laws; and warranties.

This course provides a comprehensive introduction to project management, client based consulting engagements, research techniques and the skills required to solve unstructured business problems. The frameworks, methods, and opportunities to practice will improve participant’s decision-making skills in their current roles, as well as provide a strong critical thinking discipline that will assist them in their ongoing and future program coursework. This course acts as a springboard to Master of Science practicum experiences which give students an introduction to marketing research.

Learn how beauty products are developed, merchandised, packaged and marketed. This course will cover the history of the industry, iconic brands, and walk through the process of product ideation, development/testing, merchandising and distribution. Students will understand the importance of packaging and presentation.

Comprehensive overview of principles and practices of strategic process including marketing and recruitment through graduation. Exposure to contemporary issues and legal problems in enrollment management.

This course provides a comprehensive overview of marketing and student recruitment in higher education explored within an enrollment management context. The course includes a review of the structural issues and trends affecting student enrollments. The course examines the components of a strategic enrollment management plan in alignment marketing, recruitment, and financial aid.

Prepares students for management of research and development by exposing them to the needs of the environment and industries outside of their employers. Teaches students how to find business opportunities based on the wants and needs of customers. Focuses on the marketing of engineering services and engineered products to industrial and governmental customers. Explores the interdependence of engineering marketing, manufacturing, and finance through strategic business planning. Covers industrial and government procurement, sales techniques, costs, pricing, marketing research, proposal preparation, and client relationships.

Covers stocks, bonds, other investment vehicles, and operation and regulation of the stock market.

Covers understanding of the financial system from the money-creation process to the functioning of the Federal Reserve System to the role and management of financial institutions.

Analyzes the economic functions of financial markets and intermediaries. Examines monetary policy formation and its impact on financial markets.

The course provides a theoretical framework to analyze the behavior of prices in financial markets.

Introduces students to social scientific concepts and analyses of globalization. The course examines the relation between capitalist markets and the political, economic, social, and environmental dimensions of global integration. Topics include: colonialism, nation states, gender relations, immigration, labor, and ethnic conflicts among other topics.

This course explores marketing and public relations industry concepts and applications unique to the various segments of the hospitality industry. The course focuses on basic marketing and public relations principles and services, advertising and sales in conjunction with the information needs of hospitality managers.

Provides a comprehensive review of marketing's role in the health-care field by examining the history of health-care marketing, the contributions of marketing to the strategic objectives of health-care organizations, and the effects of marketing on public relations and the consumer.

This course examines the history of healthcare marketing, the contributions of marketing to the strategic objectives of healthcare organizations, and the effects of marketing on public relations and the consumer. It explores the fundamental concepts of marketing as applied to the health care sector and offers the student the opportunity to develop the basic marketing skill sets essential to the success of the health care administrator.

This course explores the law governing pharmaceutical and medical device sales and marketing practices, including product pricing, advertising, labeling, promotion and distribution. Topics may include identification of the entities regulating pharmaceutical and medical device manufacturers, disclosure and transparency requirements, payments to doctors and institutions, fraud and abuse, anti-bribery laws, direct-to-consumer advertising including internet advertising, off-label marketing and promotion, labeling over-the-counter (OTC) drugs, and limitations on the government’s ability to regulate commercial speech.

This course explores the law governing pharmaceutical and medical device sales and marketing practices, including product pricing, advertising, labeling, promotion and distribution. Topics may include identification of the entities regulating pharmaceutical and medical device manufacturers, disclosure and transparency requirements, payments to doctors and institutions, fraud and abuse, anti-bribery laws, direct-to-consumer advertising including internet advertising, off-label marketing and promotion, labeling over-the-counter (OTC) drugs, and limitations on the government’s ability to regulate commercial speech.

This course aims to provide students with a comprehensive understanding of the foundations of marketing and promotion in the music industry, including the essential concepts, strategies, and tactics used by artists and music professionals to create impactful campaigns.

Building on the foundations of Marketing in the Music Industry I, this course provides students with an advanced and applied understanding of the strategies and tactics used to promote music and music-related content across different channels and through various forms of media. Students will utilize insights-driven reasoning, creative ideation, and critical thinking to solve marketing challenges, meet promotional objectives, and drive engagement with target audiences. This course is team-driven and involves extensive student discussions, critique, and group project work in and outside of the classroom.

Provides a conceptual and applications-oriented framework for marketing decision-making in a dynamic environment. Emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies in product development, pricing, promotion, and distribution.

Provides a conceptual and applications-oriented framework for marketing decision-making in a dynamic environment. Emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies in product development, pricing, promotion, and distribution.

Examines advertising principles, techniques, technologies, and methods; artistic and creative aspects; psychological appeals; and production. Covers advertising and promotion management, including organization and planning, problems and strategies, media selection and evaluation, and agency-client relationships.

Examines philosophies, concepts, principles, and methods that must be employed to achieve maximum effectiveness and efficient.

Applies analytical tools in the investigation of marketing problems. Emphasizes systematic research design, gathering, and interpretation of information for marketing decision-making.

Covers marketing theory, concepts, strategy, and tactics as applied to the unique characteristics and demands of service-oriented industries such as health care, transportation, finance, law, consulting, education, training, tourism, security, entertainment, and hospitality within a global macroenvironment.

Applies the marketing concepts of product, price, promotion, distribution, and benefit-cost maximization to the exchange relations of non-profit organizations.

Addresses the principles, techniques, and methods of direct, interactive marketing in an era of emerging global technologies. Emphasizes field work, projects, and presentations.

Examines international involvement of companies from exporting to the multinational enterprise stage. Covers the nature of international competition; distribution systems; pricing and credit policies; promotional methods; trade barriers and agreements; and the cultural, political, legal, ethical, and technological barriers.

Examines the unique marketing challenges faced by entrepreneurs launching new products and/or services. Topics include: designing new offerings, targeting customer segments, and marketing on a tight budget. The course is designed to be useful for small business owners, managers at large companies, and social entrepreneurs.

Marketing practices have dramatically shifted with the rise of social media and the proliferation of devices, platforms and applications. This rapidly changing environment presents new opportunities and challenges for marketers. Through a combination of case studies, best practice examples, and the development of social and digital media marketing plans, students learn how the elements of a digital strategy work together with traditional media to attract prospective customers.

This course will provide students with an overview of the rapidly-emerging field of digital marketing. Since digital marketing is constantly changing, students will become proficient at learning about new digital marketing platforms, how each channel is used to communicate with customers and be able to develop a list of “key questions” to ask about any new marketing medium. Because data and analytics are an important component of digital marketing, students will also become proficient at using data to evaluate a marketing campaign. One of the best ways to assess marketing strategies is through A/B testing and students will become expert at planning, analyzing and reporting A/B tests. We will also discuss strategies for integrating data-based decision making into organizations.

Builds upon marketing concepts learned in other courses and presents an integrated approach to marketing strategy. Uses a number of real-life cases and requires students to work in groups and make project presentations.

Marketing is the practice of creating and exchanging value. Marketing strategy can be thought of as a process by which companies allocate scarce resources in order to exchange value in ways that enhance corporate performance and sustainability. The course addresses how creating and delivering superior value can improve relationships with customers and other stakeholders. It also provides students with analytical skills, decision tools, and disciplined frameworks to conduct a market analysis.

Emphasizes application of strategic planning in marketing to achieve competitive advantage. Examines the role of strategic planning in developing effective marketing programs that enhance the overall performance of the firm.

Focused at the intersection of marketing strategy and marketing analytics students will develop skills that will allow them to design, execute, analyze and communicate A/B and multivariate tests, designed to provide definitive answers to business questions like, “Which advertisement should we use?”, “How much should we be willing to spend on an advertisement?”, “Which product design should we go with?” Students will gain fluency in executing statistical methods including confidence intervals, regression, optimal design, and sequential experimentation. Students will become adept at communicating data-based conclusions to business leaders and will devise strategies for developing a culture of data-based decision making in business organizations.

The course will cover what social marketing is and how it is implemented and also will focus on what the SDGs and/or “wicked problems” are and how they may be addressed through an organizational marketing lens. The course uses marketing strategies and tactics learned in all of your other marketing courses to address these social problems. Thus, the marketing toolkit remains the same, and the course will largely focus on understanding these social problems as well as the social psychology that motivates behavior change so that effective and efficient marketing mixes directed at motivating behavioral change can be designed.

The Marketing Technology and Automation course emphasizes the application of marketing technology and automation to execute marketing strategies successfully. It explores a business's marketing technology platform selection process, focusing on requirements gathering, assessment, and recommendations.

This course explores how organizations and leaders can maximize the business value of social and digital media platforms. The course also provides a framework and best practices for digital media management, enhances understanding of strategic communication within the digital media context, and improves digital media communication, content management, and analytic skills. Assignments include a personal branding weekly project, an in-class digital media marketing simulation, and a final real-world group consulting project on digital media strategy and implementation. Outside experts will provide lectures on specific digital marketing topics on select weeks.

Covers concepts, principles, and practices of international marketing management. Studies cross-cultural differences and distribution systems, pricing methods, promotional methods, trade barriers, and current factors influencing international marketing.

Takes the marketing manager's viewpoint to examine the management and coordination of all marketing communication to customers and stakeholders. Discusses concepts and strategies in such areas as advertising, sales promotion, personal selling, and public relations.

Covers marketing theory, concepts, strategy, and tactics as applied to the unique characteristics and demands of service organizations and manufacturing firms that use service as a competitive advantage. Evaluates marketing strategies of various service industries using case studies to illustrate the links between internal business processes and external customer satisfaction.

Examines the current tools available to modern marketing decision makers for information management and applies these tools in realistic situations.

Examines current developments and contemporary thought in marketing. Requires an in-depth analysis of a special marketing area selected by the student, and oral and written reports of graduate quality.

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

Self-directed within the area of study requiring intermittent consultation with a designated instructor.

Topics decided upon by faculty will vary within the area of study.

Topics decided upon by faculty will vary within the area of study.

Topics decided upon by faculty will vary within the area of study.

Topics decided upon by faculty will vary within the area of study.

Topics decided upon by faculty will vary within the area of study.

Topics decided upon by faculty will vary within the area of study.

Topics decided upon by faculty will vary within the area of study.

Topics decided upon by faculty will vary within the area of study.

Topics decided upon by faculty will vary within the area of study.

The objective of this course is to give students practical skills about marketing, design, and production of materials you will need as a photographer. Discussions and demonstrations will show you how to use print, web, and other technologies to promote your photography.

This course will introduce and explore the market analysis and feasibility methods in framing and supporting investment decision making for real estate projects.

This course will explore the market research methods used to understand and dissect geographical and demographical real estate markets. Detailed market research strategies will be employed and case studies will be analyzed to deepen the student¿s knowledge of market research techniques and resources.

This course will explore the strategies for successful marketing of real property bases on market research and development strategies.

This course will offer a unique and detailed perspective on urban real estate development and the special sub-markets in which they exist. Attention will be given to the characteristics of the particular economic factors relevant in urban real estate markets.

This course will explore the market research methods used to understand and dissect geographical and demographical real estate markets. Detailed market research strategies will be employed and case studies will be analyzed to deepen the student's knowledge of market research techniques and resources.

This course will explore the strategies for successful marketing of real property bases on market research and development strategies.

This course will offer a unique and detailed perspective on urban real estate development and the special sub-markets in which they exist. Attention will be given to the characteristics of the particular economic factors relevant in urban real estate markets.

Students will build an integrated marketing plan for a sporting event by first describing how the four Ps of marketing are applied in sports. Students learn about the uses of the essential elements of marketing. Students will be able to identify the conventions of sport promotions and public relations.

This course provides a comprehensive study of marketing and promotions practices in the sports industry. Students will gain an understanding of the uniqueness of the sports business through analysis of the sport consumer, the different types of market research in sport, market segmentation, the sport product, the role of sales and service, sponsorships, paid media and promotions, public relations, and social media. The course culminates with students incorporating gained knowledge into a marketing plan for a sports property.